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Report
Consumer Health in Vietnam
Market Direction I 2022-10-10 I 105 Pages I Euromonitor
The rate of growth in constant value sales of consumer health slowed significantly during 2022 but remained robust. While COVID-19 cases spiked during the early part of the year, this wave of infection receded rapidly, with pandemic restrictions significantly eased later in the year. This had a significant negative effect on demand for consumer health, with both analgesics and cough, cold and allergy (hay fever) remedies seeing significant declines in retail constant value sales during the year.
Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Vietnam
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN VIETNAM
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive Landscape
Retailing Development
What's next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand suffers a post-pandemic hangover
Local brands target suburban and rural areas to drive growth
Innovation in paediatric analgesics
PROSPECTS AND OPPORTUNITIES
Maturing demand will weigh on growth in value sales
Adult Acetaminophen is expected to receive less attention from consumers
Local brands will continue to gain ground
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Waning pandemic threat leads to decline in retail constant value sales for the first time in more than a decade
Increased air pollution supports demand for medicated confectionery
International companies face an increased challenge from local players
PROSPECTS AND OPPORTUNITIES
Worsening air pollution will underpin robust demand growth
Sales of herbal/traditional offerings will continue to be boosted by the naturalness trend
Dietary supplements supporting lung and respiratory system functioning pose a competitive threat
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Waning threat of COVID-19 leads to rebound in demand
Increased consumer interest in probiotics weighs on demand for digestive remedies
International brands continue to lead, but local players are widening their distribution
PROSPECTS AND OPPORTUNITIES
Gradual resumption of pre-pandemic lifestyle habits will boost demand
Dietary supplements offering digestive benefits will continue to grow in popularity
Local companies will increasingly focus on herbal/traditional remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of pandemic restrictions drives resurgence in demand
Increased popularity of natural offerings weighs on demand for medicated shampoo and vaginal antifungals
International players remain dominant
PROSPECTS AND OPPORTUNITIES
Worsening air pollution will support robust growth in demand
Despite government support, domestic brands will continue to struggle
An ageing population will help to make haemorrhoid treatments the top performer
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN VIETNAM
2022 DEVELOPMENTS
NRT Smoking cessation aids remain an unregulated niche
PROSPECTS AND OPPORTUNITIES
Little prospect for significant sales
SLEEP AIDS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 provides a significant boost to demand
Strict regulation limits demand
Dietary supplement increasingly popular as an alternative to sleep aids
PROSPECTS AND OPPORTUNITIES
Accelerating lifestyles will boost demand
Local brands represent a growing threat to Sanofi-Aventis
OTC sleep aids will continue to face stiff competition from both Rx and dietary supplements
CATEGORY DATA
Table 35 Sales of Sleep Aids: Value 2017-2022
Table 36 Sales of Sleep Aids: % Value Growth 2017-2022
Table 37 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 38 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 39 Forecast Sales of Sleep Aids: Value 2022-2027
Table 40 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
High pollution levels continue to boost demand for eye care
International brands remain dominate, as they are more trusted by local consumers
Social media marketing fuels the rise of local player Merap Group
PROSPECTS AND OPPORTUNITIES
Increased screen time will remain a key growth driver
Dietary supplement and vitamins will pose a mounting competitive threat
New product innovation could include value-added ingredients like vitamins
CATEGORY DATA
Table 41 Sales of Eye Care by Category: Value 2017-2022
Table 42 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Eye Care: % Value 2018-2022
Table 44 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 45 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of COVID-19 restrictions significantly boosts demand for wound care
Sticking plasters/adhesive bandages for acne prove popular with younger consumers
Urgo Healthcare Products remains dominant
PROSPECTS AND OPPORTUNITIES
Increasing air pollution and an ageing population will help to support growth
International players likely to remain dominant
Demand for first aid kits and gauze, tape and other wound care will remain extremely limited due to a lack of consumer awareness and limited distribution
CATEGORY DATA
Table 47 Sales of Wound Care by Category: Value 2017-2022
Table 48 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Wound Care: % Value 2018-2022
Table 50 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 51 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand slumps as COVID-19 threat recedes
Multivitamins and vitamin C dominate
International brands face a growing challenge from local players
PROSPECTS AND OPPORTUNITIES
Strong interest in preventative healthcare will outlast the pandemic
Vitamins will face increased competition from other consumer health categories
Heightened interest in appearance likely to boost demand for vitamin E
CATEGORY DATA
Table 53 Sales of Vitamins by Category: Value 2017-2022
Table 54 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 55 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 56 NBO Company Shares of Vitamins: % Value 2018-2022
Table 57 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 58 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 boost to demand beings to wane
Herbal/traditional offerings remain dominant
Beauty positioning growing in popularity
PROSPECTS AND OPPORTUNITIES
Stricter marketing regulation will weigh on demand growth
With consumers exhibiting little in the way of brand loyalty, price competition will intensify
Local players set to grow in importance
CATEGORY DATA
Table 60 Sales of Dietary Supplements by Category: Value 2017-2022
Table 61 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 62 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 63 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 64 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 65 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Body image increasingly important to local consumers
Supplement nutrition drinks dominate, but slimming teas and meal replacement are growing in popularity
Celebrity brands promoted through social media are an emerging trend
PROSPECTS AND OPPORTUNITIES
More local consumers will favour a natural approach to weight management
E-commerce will continue to grow in importance
Direct sellers will continue to have a broader reach than e-commerce
CATEGORY DATA
Table 67 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
As COVID-19 restrictions are eased, demand begins to recover
Easing of pandemic restrictions sees direct seller Herbalife lose value share but remain dominant
Direct selling and e-commerce dominate distribution
PROSPECTS AND OPPORTUNITIES
Heightened consumer interest in physical appearance and fitness will continue to drive recovery
Demand could widen beyond sports protein powder
As demand grows, competition will intensify
CATEGORY DATA
Table 73 Sales of Sports Nutrition by Category: Value 2017-2022
Table 74 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 75 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 76 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 77 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
More local consumers favour herbal/traditional products over synthetic alternatives
Easing pandemic cools growth in demand herbal/traditional dietary supplement
Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Tighter regulation could constrict growth
Aided by social media, local players will grow in prominence
Online sales of herbal/traditional products will continue to expand
CATEGORY DATA
Table 79 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand growth slows as pandemic threat recedes
Paediatric acetaminophen is taken by both adults and children
Digital marketing has become an effective channel to reach customers.
PROSPECTS AND OPPORTUNITIES
A buoyant economy will support demand growth
As pandemic precautions are relaxed, paediatric cough/cold remedies will be the top performer
Local players will grow in prominence
CATEGORY DATA
Table 85 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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