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Report
Consumer Health in Ukraine
Market Direction I 2024-10-10 I 107 Pages I Euromonitor
Ukraine continues to suffer from the effects of Russia's invasion with many people remaining abroad having fled the country due to safety concerns. This is especially true of women with children with the population aged 0-12 years remaining well-below pre-invasion levels, which in turn continues to have a negative impact on demand for paediatric consumer health.
Euromonitor International's Consumer Health in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Ukraine
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN UKRAINE
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Analgesics on the slow path to recovery
Competition remains stiff in analgesics backed by strong advertising support
Darnitsa remains on top thanks to the good value proposition of its generics
PROSPECTS AND OPPORTUNITIES
Category maturity and the reduced size of the population present barriers to growth
Acetaminophen and aspirin sales set to rise
Innovations expected but Russia's ongoing war likely to favour generics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Russia's war in Ukraine continues to limit the growth potential of the category
Combination products and decongestants thriving thanks to efficacy and broad range of options
Domestic players seeing strong gains in cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
Bright outlook for cough, cold and allergy (hay fever) remedies
Paediatric products set to see a rebound in demand backed by new product development
Increase in allergies expected to boost demand for antihistamines/allergy remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies on the slow path to recovery
Unhealthy diets and investment in advertising fuelling demand for diarrhoeal remedies and digestive enzymes
Russia's war continues to cast a shadow on sales of paediatric digestive remedies
PROSPECTS AND OPPORTUNITIES
Several factors point towards a bright outlook for digestive remedies
Smaller categories projected to post some of the strongest growth rates
Herbal/traditional products seen as a bright spot in the future of digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed results for dermatologicals as Ukrainians carefully manage their spending
Dermocosmetics positively influencing demand for medicated shampoos
Sales of some products benefit from a strong trend towards self-medication
PROSPECTS AND OPPORTUNITIES
Russia's ongoing war likely to influence demand
Increasing incidence of hair loss likely to fuel demand for hair loss treatments
Herbal/traditional products expected to find favour with health conscious consumers
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales on the slow path to recovery as more smokers quit
Consumers increasingly turning to alternative methods of quitting
Nicorette holds a monopoly in NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
The growth and development of the category will likely remain linked to Russia's ongoing war in the country
More variety could be key in rejuvenating the fortunes of NRT smoking cessation aids
New brands could look to break Nicorette's monopoly as demand grows
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sleep aids in high demand as Russia's war takes its toll on the mental health and wellbeing of locals
Herbal/traditional products and Corvalol the big winners in sleep aids
Domestic players lead the way
PROSPECTS AND OPPORTUNITIES
Sleep aids likely to remain in demand despite competition from other products and services
Innovation and new product development could be key to delivering stronger growth in sleep aids
Domestic players well positioned to maintain their lead with a good balance of affordable pricing, efficacy and quality
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye care sales being driven by rising pollution levels and increasing screen time
Allergy eye care the most dynamic category as consumers get their priorities in order
Competition heating up as a flurry of new brands and products enter the market in 2024
PROSPECTS AND OPPORTUNITIES
Bright outlook for eye care
Growth expected to be fuelled by rising incidence of allergies, economic improved and increased competition
Pharmacies likely to account for the bulk of sales despite the rise of e-commerce
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care sales seeing slow recovery as Russia's war continues to impede the category's growth potential
Mixed performances seen in wound care
Competition varies across the different categories
PROSPECTS AND OPPORTUNITIES
Wound care set for growth but a full recovery is unlikely until the end of Russia's war in Ukraine
Demographic factors likely to have a mixed impact on demand
Competition likely to remain fragmented due to a lack of brand loyalty
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures limit the growth of vitamins but positive signs seen in 2024
Single vitamins benefiting from increasing awareness of the benefits of different products
Domestic players make gains as consumers look for value
PROSPECTS AND OPPORTUNITIES
Bright outlook for vitamins
Increasing focus on health and wellness set to fuel growth
Targeted offerings could present new growth opportunities
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements thriving as consumers become more health conscious
Consumers turn to dietary supplements to treat specific health issues
Probiotic supplements seen as useful in boosting the immune system and improving gut health
PROSPECTS AND OPPORTUNITIES
Demand for dietary supplements set to continue growing
Calming products, new product development and e-commerce set to be key growth drivers
New and more advanced products could present significant growth opportunities
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unhealthy lifestyle habits fuelling demand for weight management and wellbeing
Weight loss supplements remain on top thanks to strong product range and widespread availability
Herbalife remains on top but the competition is becoming increasingly fragmented
PROSPECTS AND OPPORTUNITIES
Growing desire to look and feel good expected to underpin category growth over the forecast period
Meal replacement set to benefit from convenience and increased competition
Direct selling and e-commerce set to be key channels in the future of weight management and wellbeing
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales remain deflated as the fallout from Russia's invasion of Ukraine continues to impact demand
Healthy performances see from both sports protein and non-protein products
Competition remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Challenges and opportunities remain for sports nutrition
Sports protein powder set to be the most dynamic category
Sports non-protein products still full of growth potential but further education may be needed to reach more consumers
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products still in demand despite the shift to standard medicine
More consumers turning to herbal/traditional products thanks to the lack of side effects and safer image
Competition remains fragmented with Bionorica retaining the lead
PROSPECTS AND OPPORTUNITIES
Demand set to continue growing but category maturity could limit stronger growth opportunities
Herbal/traditional products paediatric dietary supplements and digestive remedies set to be the two most dynamic categories
Competition likely to intensify as demand for herbal/traditional products grows
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demographic factors remain an obstacle to growth but signs are more positive as parents prioritise spending on their children
Parents show willingness to self-medicate coughs and colds, with a growing emphasis on preventative health measures
Competitive landscape remains fragmented with Nurofen remaining on top
PROSPECTS AND OPPORTUNITIES
A bright outlook for paediatric consumer health with parents putting their children's health first
Sales of vitamins and dietary supplements set to benefit from the improving economic situation
Self-medication could become prominent when treating milder symptoms
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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