Report

Consumer Health in the US
Euromonitor International
October 2022

List Of Contents And Tables

CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
US Preventative Service Task Force revises recommendation for daily aspirin use
Midol benefits from a new look and a new campaign
Rising inflation sustains current value growth in adult systemic analgesics, but drives strong decline in volume terms
PROSPECTS AND OPPORTUNITIES
Interest in CBD topical analgesics/anaesthetic continues in lieu of clear regulatory guidelines
Topical analgesics/anaesthetic a bright spot amongst stagnant overall growth
Self pain management set to drive growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bayer's Astepro hits the US market following its successful Rx-to-OTC switch
Growth for cough and cold medications due to the rise of respiratory illnesses
Still wary about COVID-19, some consumers are eager to pre-emptively treat symptoms
PROSPECTS AND OPPORTUNITIES
Potential for longer flu seasons could create greater opportunity for year-round sales
Antihistamines/allergy remedies set to perform well over the forecast period
Herbal/natural trend set to expand, especially for paediatric products
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
H2 blockers continues to suffer from ranitidine recall
Rethinking the relationship with food, and tracking changing consumer demand
Paediatric products gain traction as dietary concerns increase
PROSPECTS AND OPPORTUNITIES
Dulcolax leans into the popular trends of fruity products and chewable formats
Wonderbelly looks to shake up antacids with a trendily packaged, non-GMO, and plastic-free product
Mini capsules of omeprazole to enter OTC products in the US
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite consumer adoption of holistic wellness, return to daily life slightly moderates growth for some dermatologicals in 2022
While the greater focus on skin health bodes well for antipruritics, innovation from beauty and personal care resonates better with consumers
Hair loss treatments and medicated shampoos face mounting pressure
PROSPECTS AND OPPORTUNITIES
The "new normal" of holistic wellness could serve as a growth driver or moderator over the forecast period
Growing threat of cannibalisation from more natural offerings
Increasing mainstream acceptance of sexual wellbeing will present opportunities for growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
FDA temporarily places ban on Juul products, leaving its status in the US market unclear
COVID-19 fears are left behind for many, and so is the desire to quit smoking
Embracing digital innovation and subscription services could open avenues for growth
PROSPECTS AND OPPORTUNITIES
Long-term impact of banning vaping devices unclear in the US
Regulation set to define the future of smoking and NRT cessation aids
Leading brands likely to explore opportunities in nicotine-free alternatives
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
The continued value growth of sleep aids demonstrates wellness-driven demand
Growth in the use of child-dose melatonin products
Increase in demand for CBD and melatonin products, despite some concerns
PROSPECTS AND OPPORTUNITIES
Challenging environment to keep stress high, and with that sleep problems
Questions over safety of products containing melatonin could impact growth
Omnichannel presence and marketing key to standing out in an overly crowded category
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Celebrity endorsements help drive continued growth
Longer allergy season helps boost allergy eye care
Continued success of Lumify and Pataday
PROSPECTS AND OPPORTUNITIES
Dry eye condition to bring growth opportunities
Embracing social media is no longer optional as brands need to reach younger consumers
Innovation key to attract sales
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stockpiling in 2020 lowers demand for wound care products in 2022
New natural product enters wound care
3M addresses pain points with Nexcare Duo
PROSPECTS AND OPPORTUNITIES
Elevated demand for first aid kits in early days of the pandemic expected to dampen growth in the forecast period
Innovation could help drive a return to growth, especially in value terms
Inclusivity as Band-Aid launches Ourtone in three skin shades
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multivitamins for women and teenagers record strong growth
Vitamin D's multifunctionality propels its continued popularity
Vitamin B gets a boost from brain and energy concerns
PROSPECTS AND OPPORTUNITIES
Growth of e-commerce and subscription-based services will continue
Drinkable vitamins and tonics set to rise
Sales of vitamins set to remain above pre-pandemic levels
CATEGORY DATA
Table 94 Sales of Vitamins by Category: Value 2017-2022
Table 95 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 96 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 97 NBO Company Shares of Vitamins: % Value 2018-2022
Table 98 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 99 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 100 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements sees a return to moderate, consistent growth
Sleep/mood sees a strong performance and new brand launches
Explosive popularity of collagen propels innovation in joint health
PROSPECTS AND OPPORTUNITIES
Non-pill formats offer opportunities for players and consumers
Beauty-focused supplements poised for significant growth
Continued growth in e-commerce
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2017-2022
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 64 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weight loss and wellbeing sees a slowdown in growth after the 2021 spike
Multiple states start the introduction of regulation for weight loss supplements
Glanbia pivots on Slim Fast product line
PROSPECTS AND OPPORTUNITIES
Regulation likely to increase in the coming years
Weight management products to see growing competition from apps and services
Future uncertain for direct sellers in weight management and wellbeing
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition sees another strong year
Pre-workout consumption fuels explosive growth in sports non-protein products
Launch of Ladder brand reflects power of celebrity in sports nutrition
PROSPECTS AND OPPORTUNITIES
Lifestyle branding and category blurring in RTD products
Increased ubiquity of plant-based products
Potential regulation of sports nutrition products
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2017-2022
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional dietary supplements sees stronger growth than previous year
Several CBD brands see large declines
Concerns about excessive consumption of melatonin leads to questions about safety of herbal products
PROSPECTS AND OPPORTUNITIES
Supply chain issues to test brands' resilience
Innovation key to maintaining growth for herbal/traditional products
Efficacy and safety concerns could temper the growth of herbal/traditional products
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Many new launches of vitamins and dietary supplements targeted towards children
Back to normality means fighting traditional ailments once again
Melatonin expands its reach to children as sleep problems increase
PROSPECTS AND OPPORTUNITIES
Declining birth rate a threat to paediatric consumer health
New products expected to bring innovation to the category
High levels of consumption of melatonin raise concerns
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027