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Report
Consumer Health in the United Kingdom
Market Direction I 2024-09-18 I 114 Pages I Euromonitor
While 2022 and 2023 were characterised by high inflation, persisting supply chain constraints, and rising energy and labour costs in the UK, which brought strong price increases across much of consumer health, these issues are starting to soften in 2024, leading to a slowdown in unit price hikes. As such, retail value growth recorded by consumer health in the UK is marginally slower compared to 2023. The bulk of absolute growth in 2024 comes from OTC categories, with analgesics and cough, cold a...
Euromonitor International's Consumer Health in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in the United Kingdom
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth of analgesics continues in 2024, albeit at a slower rate
Rise of combination products driven by demand for efficacy
Topical analgesics boosted by "summer of sport"
PROSPECTS AND OPPORTUNITIES
Strain on NHS creates further growth potential for analgesics
Private label pain relief performs well during cost-of-living crisis
Chickenpox vaccine may impact paediatric analgesics over forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multiproduct hay fever routines drive category growth
Changes to codeine linctus regulation boost cough remedies
Slowing growth for cough and cold treatments among younger consumers
PROSPECTS AND OPPORTUNITIES
E-commerce is gaining popularity due to product shortages
FDA study shows oral phenylephrine to be ineffective
Natural hay fever treatments to grow over the forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth continues due to rising awareness and advertising
Specialised diets pose threat to category's value
Proton pump inhibitors lose growth momentum due to negative publicity
PROSPECTS AND OPPORTUNITIES
Education and openness to push natural solutions among younger consumers
Gut microbiome to gain momentum in marketing and communications
At-home testing to be the next frontier for digestive health
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hair loss treatments remains dynamic performer due to greater understanding and awareness
Scabies outbreak boosts growth of antipruritics
E-commerce removes unease for consumers purchasing dermatologicals
PROSPECTS AND OPPORTUNITIES
Expanding the target audience of hair loss treatments
Competition from beauty and personal care
Technology has potential to aid diagnosis of skin conditions
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
NRT smoking cessation aids maintain value growth despite waning demand
Smoking slowly losing popularity as consumers prioritise health and budgets
Vaping remains popular among younger consumers
PROSPECTS AND OPPORTUNITIES
Potential for proposed single use vape ban to be upheld over forecast period
Smoking ban for those born after 2009 is in effect in the UK
Competition from cessation pills following regulation change
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
EYE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Prolonged exposure to digital screens increases demand for eye care
Allergy eye care continues to thrive due to impact of climate change
Budgetary constraints support eye care demand due to high costs of eyewear
PROSPECTS AND OPPORTUNITIES
NHS shortages to maintain demand for OTC eye care in the UK
Private label to gain popularity through specific positioning
Use of eye care to continue growing over the forecast period
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care experiences low growth due to minimal innovation
Consumers choose multifunctional products rather than specialised wound care
Hydrocolloid plasters gain popularity outside of blister treatment
PROSPECTS AND OPPORTUNITIES
Minimal growth expected over the forecast period
Consumers look to keep injuries open to treat, with only minimal concern for infection
"Summer of sport" represents an opportunity for growth in the short term
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite further declines, demand for vitamins remains above pre-pandemic levels
Phizz demonstrates innovation in lacklustre multivitamins space
Gummy format continues to gain traction
PROSPECTS AND OPPORTUNITIES
Stable demand for vitamins over the forecast period
Opportunity for private label amid competition from combination dietary supplements
Competition with health and wellness foods expected to continue
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth slows as unit price increases soften
Women's health brands continue to gain traction
Consumer preference for dietary supplements over vitamins remains
PROSPECTS AND OPPORTUNITIES
Promotion of self-care expected to support growth over the forecast period
Competition from functional/fortified food and drink to intensify
E-commerce to remain key distribution channel amid growing focus on TikTok
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Meal replacement drives overall growth of weight management and wellbeing
Huel Ltd maintains its leadership despite regulatory challenges
Increasing demand for products that blend wellness and weight management
PROSPECTS AND OPPORTUNITIES
Steady increase in demand for weight management due to rising rates of obesity
New business opportunity with the approval of GLP-1 drugs
Competition to further intensify with mergers and acquisitions
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition continues to record solid performance in 2024
Sports protein powder drives category growth
Increase in marketing campaigns to attract new customers
PROSPECTS AND OPPORTUNITIES
Ongoing retail development to benefit sports nutrition over forecast period
Competition to intensify as players enhance their brand portfolios
Food regulations to shape new product development strategies
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional dietary supplements remain popular in the UK
Herbal/traditional topical analgesics benefits from multiple treatment solutions
Herbal/traditional brands gain popularity across categories due to heritage
PROSPECTS AND OPPORTUNITIES
Further growth to be boosted by sustainability interest
Herbal/traditional topical analgesics to maintain high growth over forecast period
E-commerce to play a significant role as distribution channel
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weaker cold and flu season slows growth of paediatric consumer health
Parents take holistic view of health, considering lifestyles rather than OTC treatments
Sales of paediatric vitamins and dietary supplements continue to wane post-pandemic
PROSPECTS AND OPPORTUNITIES
Kenvue takes family-focused approach to disrupt paediatric monopoly
Paediatric vitamins and dietary supplements set to regain momentum
Proposed chickenpox vaccine could impact analgesics over forecast period
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
SLEEP AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Elevated demand for sleep aids driven by consumers' rising stress levels
Herbal/traditional sleep aids under threat from potential side effects
Use of sleep aids gaining popularity among younger consumers
PROSPECTS AND OPPORTUNITIES
Wearable technology to cannibalise sleep aid sales
Holistic health becomes more important to consumers rather than sleep alone
E-commerce to become significant channel for more extreme insomnia cases
CATEGORY DATA
Table 94 Sales of Sleep Aids: Value 2019-2024
Table 95 Sales of Sleep Aids: % Value Growth 2019-2024
Table 96 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 97 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 98 Forecast Sales of Sleep Aids: Value 2024-2029
Table 99 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
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