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Report
Consumer Health in the Philippines
Market Direction I 2023-10-20 I 112 Pages I Euromonitor
Positive sales growth was registered across most categories of consumer health in the Philippines in 2023 as the strong focus on health and wellbeing that has spread among the population since the peak of the COVID-19 pandemic continued to spur consumer demand, supporting volume and value growth. In particular, herbal/traditional products and vitamins and supplements supported significant uplift in demand due to spreading knowledge that these types of products have been identified as offering ge...
Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in the Philippines
Euromonitor International
October 2023
List Of Contents And Tables
CONSUMER HEALTH IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of analgesics supported by spreading consumer awareness
Labelling laws drive innovation as companies seek to compete on ingredients
Selling multiple analgesics as part of a kit becomes increasingly popular
PROSPECTS AND OPPORTUNITIES
Generics set to become increasingly important in analgesics in the Philippines
Return to pre-pandemic lifestyles and daily routines support sales growth in analgesics
Population ageing a major factor underpinning positive growth projections for analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Active ingredients remain on the frontline of the marketing battle
Local brands remain in the lead due to their familiarity among local consumers
Inclusion of citrus fruits and Vitamin C is commonplace in cough and cold remedies
PROSPECTS AND OPPORTUNITIES
Lack of innovation set to inhibit category growth
Shift towards products with a more natural positioning set to gain ground
Generics expected to gain ground due to the harsh economic situation
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smaller, more convenient packs draw the attention of local consumers
International brands face increasing challenges from local rivals
Higher levels of education among local consumers support sales growth
PROSPECTS AND OPPORTUNITIES
Motion sickness remedies to continue benefiting from the return of travel and tourism
Rising health awareness among local consumers to continue supporting sales growth
Emerging lifestyle factors set to continue boosting demand for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to pre-pandemic lifestyles boost demand for dermatologicals
Low consumer awareness of hydrocortisone, panthenol and other ingredients
Taboos surrounding common skin complaints contribute to low levels of self-medication
PROSPECTS AND OPPORTUNITIES
High birth rate and baby boom to boost growth in nappy (diaper) rash treatments
E-Commerce to alleviate the embarrassment of consumers
Recovery of travel and tourism to support sales growth in some categories
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand continues to rise as more Philippine smokers choose to quit
Higher awareness among expatriates drives the development of the category
Pressure to quit smoking continues to mount, supporting sales growth in the category
PROSPECTS AND OPPORTUNITIES
More competition from heated tobacco products and other alternatives to cigarettes
Expansion of product range following the success of Nicorette
Rising tobacco taxes present opportunities for sales growth
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Melatonin-based Vicks ZzzQuil Natura Sleep is launched in the Philippines ahead of global rollout
The increasingly stressful lifestyles of local consumers support demand for sleep aids
Consumers become more interested in melatonin during the post-pandemic era
PROSPECTS AND OPPORTUNITIES
Further growth ahead for sleep aids, an underdeveloped OTC category
New product development set to focus on innovative delivery formats
Increasingly intense lifestyles and prominence of BPO to fuel demand for sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising demand for eye care supported by increased screen time
New product development remains a major feature of eye care in the Philippines
Shift towards preventative eye care presents challenges and opportunities
PROSPECTS AND OPPORTUNITIES
Shift towards remote working likely to support sales growth in eye care
Prevention better than cure set to emerge as a key theme in eye care
Prevalence of preventable eye conditions set to support sales growth
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising interest in keeping a first aid kit at home continues to support sales growth
Return to pre-pandemic daily routines beneficial for wound care sales
Innovation continues to focus on the development of antimicrobial wound care products
PROSPECTS AND OPPORTUNITIES
A favourable scenario and strong basis for wound care to continue developing
Expansion of the core product range presents opportunities for strong sales growth
Innovation set to become more important as competition intensifies
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vitamin supplementation increasingly commonplace in the Philippines
Competition intensifies as category players focus more on marketing
Vitamin D gains ground due to its reputation for supporting coverage from illness
PROSPECTS AND OPPORTUNITIES
Immune support to emerge as a key marketing positioning during the post-pandemic era
Vitamin C likely to benefit from rising consumer interest in sodium ascorbate
E-Commerce set to become more important in the expansion of product ranges
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Probiotic supplements continues to gain ground as gut health comes into focus
Ginseng booms as rising interest in South Korean culture boosts consumer awareness
Various manufacturers are rebranding their ingredients as being positive for heart health
PROSPECTS AND OPPORTUNITIES
Dietary supplements that target eye health to register rapid growth in demand
Probiotics set to continue gaining ground as consumers look to boost overall health
Rising importance of e-commerce in the distribution of dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
OTC obesity, slimming teas and meal replacement continue to gain ground
New product development and marketing crucial in weight management and wellbeing
Cultural factors motivate Philippine women to maintain a healthy weight
PROSPECTS AND OPPORTUNITIES
Lifestyle factors to continue contributing to positive growth projections
Broader range of products likely to result in an expansion of the consumer base
Popularity of holistic approach to weight loss presents challenges and opportunities
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising interest in sports and fitness provides basis for sales of sports nutrition
Health and wellness attributes prove increasingly crucial for supporting demand
E-commerce continues to gain ground consumers demand convenience
PROSPECTS AND OPPORTUNITIES
Expansion of consumer base set to spur sales growth in the category
Increasing pressure to look muscular and slim among young men to prove crucial
Casual rather than committed consumer base could present challenges
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional products benefits from focus on complementary medicine
Virgin coconut oil remains a popular choice as consumers favour natural products
Herbal/traditional products increasingly seen as medicinal
PROSPECTS AND OPPORTUNITIES
Emerging products based on traditional remedies set to generate rising sales
Wider consumer trends favourable for a continuation of positive sales growth
Expanding distribution set to make herbal/traditional products more widely available
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovative delivery formats such as drops and syrups remain very common
Natural products to the fore as consumers seek to reduce the potential for harm
Strong demand as parents look to minimise the risk of viral infection
PROSPECTS AND OPPORTUNITIES
Ther wider variety of products on offer set to underpin strong sales growth
Innovation set to be leveraged as category players seek to tap into rising demand
Paediatric probiotic supplements set to gain ground as gut health remains in focus
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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