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Report
Consumer Health in the Netherlands
Market Direction I 2024-09-24 I 103 Pages I Euromonitor
The consumer health market in the Netherlands is expected to continue performing well in current value terms in 2024, building on the momentum from the previous year. This growth is being driven by a sustained demand for convenient solutions and products that offer quick relief or help prevent and treat pain. At the same time, factors such as population growth and barriers to accessing basic healthcare services are fuelling the rise in self-care practices among Dutch consumers. In response, manu...
Euromonitor International's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in the Netherlands
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What's next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to busy lifestyles impacts demand, while shift towards more advanced formulations, coupled with price increases, drive value growth
Expanding range of formats offer consumers greater choice
Consumer shift towards affordable private label alternatives
PROSPECTS AND OPPORTUNITIES
Promotion of self-care will boost demand for analgesics, as government seeks to curb healthcare spending
Product segmentation offers opportunities to counter market maturity
Growth potential for lesser known analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued value growth in 2024, thanks to busy lifestyles, sudden temperature changes and price increases
Search for faster solutions benefits sales of nasal sprays and drops
Irregular weather patterns intensify allergy symptoms
PROSPECTS AND OPPORTUNITIES
Trend towards self-medication will provide boost to sales
Greater variety of formats for effective symptom relief
Growing consumer base for allergy products
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer base for digestive remedies continues to grow, as consumers take greater control over symptom relief
Bayer retains its lead, with growing popularity of omeprazole as an active ingredient instrumental in driving demand
Private label set to make further gains in digestive remedies in 2024
PROSPECTS AND OPPORTUNITIES
Manufacturers and retailers will encourage self-medication through educational efforts
Resurgence of foreign travel will generate the need for preventative measures
Players will leverage artificial intelligence to enhance efficiency
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising incidence of allergies and skin irritation fuels demand for treatments
Growing preference for herbal and natural products
Private labels respond with lower-priced alternatives
PROSPECTS AND OPPORTUNITIES
Market will benefit from increasing segmentation, as players cater to different consumer needs, but taboos will remain
Products to treat eczema will gain traction
Growth in topical antifungals will be driven by development of new formats and consumer demand for convenience
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing consumer desire to quit smoking has positive impact on demand
Patches see upturn in demand as players invest in more innovative products
Haleon Netherlands BV maintains success through strong commitment to new product development and widespread distribution
PROSPECTS AND OPPORTUNITIES
Investment in new products, including NRT lozenges should help to capture consumer interest
Aggressive anti-smoking measures will drive sales growth
Dutch consumers will seek out lower prices online
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing prevalence of sleeping problems
Shift towards stronger formulas boosts unit prices
Consumers are increasingly motivated to seek discounts via e-commerce channel
PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids, driven by rising prevalence of insomnia
Growing preference for herbal products but popularity of magnesium supplements could challenge sales
Growth of private label will heighten competitive pressure
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dutch consumers well informed for common symptoms
Homoeopathic products are popular eye care remedies
Private label products lure consumers with lower prices
PROSPECTS AND OPPORTUNITIES
Further innovation expected, driven by increasing screen exposure
Allergy formulas have potential for growth
E-commerce will gain traction, driven by low prices and convenience
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases impact growth in wound care
Players drive growth in mature wound care market via new product development and specialisation
Private label becomes more competitive in terms of price and quality
PROSPECTS AND OPPORTUNITIES
Increased focus on segmentation will translate into greater product diversity
Growing demand for sustainable products will be addressed by manufacturers
Alternative distribution channels cater for price-conscious individuals
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for vitamins continues to grow, despite signs of maturity
Promotional campaigns focus on prevention
Dutch consumers seek out the best discounts across channels
PROSPECTS AND OPPORTUNITIES
Growing awareness of vitamin D supplements will fuel further diversification
Multivitamins will continue to see a growing demand, despite shift towards healthier diets
Growing variety of formats will boost demand for children's products
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth for dietary supplements, despite rising unit prices
Growing interest in magnesium-based supplements, probiotics and plant-based alternatives
Rising competition in dietary supplements, with private label addressing needs of price conscious consumers
PROSPECTS AND OPPORTUNITIES
Greater focus on segmentation, with dietary supplements differentiated according to lifestyle, age and gender
Continued product innovation in the form of higher dose formats
Growing competition from homoeopathic products
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth continues, despite increasing emphasis on healthier diets
Price increases have positive impact on value growth
More natural and healthy positioning helps to improve awareness of meal replacement products
PROSPECTS AND OPPORTUNITIES
Dutch obesity rates continue to rise
Addressing negative perceptions and capitalising on convenience
E-commerce will remain vital as Dutch place high emphasis on price
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition continues to flourish
Protein powder extends popularity beyond sports enthusiasts, driven by social media influencer campaigns
E-commerce continues to dominate sports nutrition, but niche channels are gaining traction
PROSPECTS AND OPPORTUNITIES
Continued growth potential for sports nutrition, driven by active lifestyles
Protein/energy bars will lead growth as protein powder becomes more mature
Anticipated growth for ready-to-drink protein products
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal and traditional products benefit from growing consumer interest
Biohorma retains its leadership, while Weleda continues to earn consumer trust
Drugstores dominate distribution, although recent price increases have led to a shift towards e-commerce
PROSPECTS AND OPPORTUNITIES
Consumers will continue to seek out natural remedies, especially to alleviate cough, cold and allergy symptoms
Active lifestyles will drive herbal/traditional topical analgesics, while there will be further potential for more natural dietary supplements
Private label will continue to gain traction, thanks to competitive pricing and improved variety
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased marketing focus on children's products as manufacturers enhance formats to appeal to young customers
Recovery of travel industry boosts demand
Competitive landscape remains highly fragmented with private label set to gain share
PROSPECTS AND OPPORTUNITIES
Enhanced education will reinforce confidence in OTC paediatric solutions
Digestive remedies will particularly robust growth, albeit from low base
Further segmentation anticipated in wound care
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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