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Report
Consumer Health in Thailand
Market Direction I 2024-09-18 I 110 Pages I Euromonitor
Consumer health in Thailand continues to post solid growth in 2024, supported by the preventative health trend, and an ageing population. An increasing number of Thai consumers are also suffering from noncommunicable diseases such as heart disease, cancer, chronic respiratory disease, and diabetes, along with general joint pain as they age. Many are also taking a more holistic approach to their overall health and wellbeing by trying to eat fresh food, participate in regular exercise (supporting...
Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Thailand
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN THAILAND
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Full rebound of tourism and a rapidly ageing population support demand for analgesics
Further growth potential for analgesics leads to new entries
Bricks-and-mortar health and beauty specialists continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Ageing society and resumption of outdoor activities to support future demand for analgesics
Rise in herbal/traditional options by local manufacturers
Preventative approach could hinder stronger demand for analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Air pollution and full rebound in tourism support demand for cough, cold and allergy (hay fever) remedies
New product development helps support category's dynamism
Social media helps drive greater penetration of herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Mixed trends are likely to influence category's future performance
Demand from inbound tourism cannot be ignored
Increasing competition from vitamins and dietary supplements due to preventative health trend
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hectic lifestyles and work/life imbalance support strong performance of digestive remedies
Self-medication trend increasingly popular in Thailand
Local/herbal and alternative options are challenging leading global brands
PROSPECTS AND OPPORTUNITIES
Consumers' fast-paced lifestyles set to drive further use of digestive remedies
Potential for herbal/traditional options to further penetrate the category
Dynamic performances for proton pump inhibitors and antacids, while diarrhoeal remedies makes strongest value contribution
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Thai consumers increasingly prone to skin problems, supporting category's performance
Beauty and personal care offers increasing competition
Pharmacies retains dominance while further expanding in easily accessible locations
PROSPECTS AND OPPORTUNITIES
Positive outlook for dermatologicals due to climate, lifestyles and ageing society
Product recommendation by pharmacists remains crucial
Dermatologicals will continue to experience pressure from beauty products
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Penetration of other formats within NRT smoking cessation aids
Widespread accessibility of e-cigarettes triggers demand for NRT smoking cessation aids
Major players gear up marketing to target niche groups of consumers
PROSPECTS AND OPPORTUNITIES
Presence of GPO cytisine could hamper demand for NRT smoking cessation aids
Herbal treatment tea and sprays to gain greater penetration
Pharmacies to remain dominant distribution channel
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN THAILAND
2024 DEVELOPMENTS
EYE CARE IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for eye care is sustained by digitalisation trend and wearing of contact lenses
High pollution and ageing society contribute to rising incidence of eye-related problems
Eye care attracts new imports from Japan and Korea
PROSPECTS AND OPPORTUNITIES
Demand for eye care to benefit from contact lens users
Standard eye care likely to see further new product development
Landscape set to become increasingly fragmented, while sales will be supported by online reviews and recommendation by pharmacists
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sticking plasters/adhesive bandages continues to drive overall demand
Pricing remains a key concern when purchasing wound care
Private imports and new product development
PROSPECTS AND OPPORTUNITIES
Health and wellness trend likely to support rising demand for wound care
Offline sales will continue to dominate due to on-the-go purchasing behaviour
E-commerce sales of wound care to remain marginal but rising
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value-for-money perception strengthens demand for multivitamins
Single vitamins tend to focus on addressing immunity and hectic lifestyles
Brands attract consumers with pricing strategies and promotional campaigns
PROSPECTS AND OPPORTUNITIES
Promising outlook for vitamins as consumers take preventative health approach
Cannibalisation by dietary supplements could dampen growth of vitamins
Private label from pharmacies anticipated to gain traction
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales of combination dietary supplements soar due to holistic health approach
Elevated demand for probiotic supplements due to focus on gut health
Aggressive marketing along with attractive discounts and promotions
PROSPECTS AND OPPORTUNITIES
More intense competition is expected to emerge within dietary supplements
Greater focus on dietary supplements with a beauty positioning
Landscape set to become increasingly fragmented with new brands and product innovation
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lifestyle shifts change definition of weight management in Thailand
Blurring of boundaries between food as medicine and weight management
Ageing society supports greater demand for supplement nutrition drinks
PROSPECTS AND OPPORTUNITIES
Greater interest in herbal-related ingredients
Fibre supplements to gain traction
Ageing population to support future demand for supplement nutrition drinks
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition sees rising popularity of plant-based protein options
Product development and more advanced formulations help drive dynamism with various ingredient combinations
E-commerce is popular channel for promotions and building brand recognition
PROSPECTS AND OPPORTUNITIES
Further growth to be driven by rise in Thai consumers adopting active lifestyles
Omnichannel approach to distribution as brands look to expand their reach
Increasing interest in high-protein foods and beverages to offer competition
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tonics continue to make major contribution to sales of herbal/traditional products
A growing trend towards exports by local brands
Products offering specific value increasingly evident in inhalant decongestants
PROSPECTS AND OPPORTUNITIES
Healthier eating habits could be mixed blessing for category
Sales likely to be supported by trend for plant-based/natural ingredients
Thai government will continue to play important role in promoting herbal/traditional products
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Resumption of children's activities supports demand for paediatric consumer health
Health and wellness trend encourages parents to focus more on children's health
Paediatric consumer health's performance supported by expanding product variety
PROSPECTS AND OPPORTUNITIES
Urbanisation and hectic lifestyles to support future outlook of paediatric consumer health
E-commerce and social media to gain further importance
Falling birth rate is potential threat to stronger category growth
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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