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Report
Consumer Health in Thailand
Market Direction I 2024-01-25 I 108 Pages I Euromonitor
The market for consumer health products in Thailand continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of consumers to their physical workspaces, increasing amounts of travel and more regular contact with family and friends. With higher levels of mobility and social interaction, Thais were increasingly exposed to respiratory illnesses, such as influenza, given the...
Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Thailand
Euromonitor International
January 2024
List Of Contents And Tables
CONSUMER HEALTH IN THAILAND
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Analgesics shows dynamic growth, following return to pre-pandemic lifestyles
Revival of international tourism benefits sales of topical analgesics
Players look for new ways to capture consumer interest
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, thanks to growing trend towards self-medication
Players will invest in creative marketing solutions to expand their consumer base
Bricks-and-mortar pharmacies will continue to dominate sales
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to pre-pandemic lifestyles boosts demand for cough, cold and allergy (hay fever) remedies
High levels of air pollution trigger respiratory problems
Players invest in new product development as competition intensifies
PROSPECTS AND OPPORTUNITIES
Sales are set to benefit from increase in self-medication, while high levels of air pollution will lead to rise in demand for remedies targeted at respiratory problems
Herbal remedies will gain traction
Digital marketing strategies will serve to increase customer engagement
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to busy, stressful lifestyles, combined with tourism revival, fuels demand for digestive remedies
Demand for H2 blockers continues to decline
Players make efforts to target younger consumers
PROSPECTS AND OPPORTUNITIES
Return to busy, stressful lifestyles should increase demand for digestive remedies
Players will focus on new flavours, formats and herbal remedies to attract the attention of consumers
7-11 chain will likely grow in importance
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of active lifestyles, including travel, boosts demand of dermatological products
Retail networks continue to expand in easily accessible locations
Social media influencers play an increasingly important role in promotion of locally-made dermatological products
PROSPECTS AND OPPORTUNITIES
Demand will continue to grow, as consumers resume their engagement in outdoor and travel activities
Ageing society is likely to positively impact sales
E-commerce will emerge as the new battleground for dermatological players
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continuous promotion of smoking cessation ensures healthy demand
Rising popularity of e-cigarettes amongst Gen Z consumers impacts demand for NRT products
Physical stores remain the key channel for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Reduction in smoking population could diminish future growth
New drug from the Government Pharmaceutical Organisation could prove to be a double-edged sword for NRT smoking cessation aids
NRT lozenges are expected to see some development
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THAILAND
2023 DEVELOPMENTS
EYE CARE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of office routines and ageing population sustain growth momentum for eye care products
Air pollution crisis in Thailand leads to growing incidence of eye-related health issues
Local brands continue to dominate sales, although international players have a growing presence
PROSPECTS AND OPPORTUNITIES
New product development and social media marketing will be key to players gaining a competitive edge
Bricks-and-mortar stores will remain key channel for impulse purchases
Eye health will remain a priority, but growing popularity of dietary supplements could impede sales
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2018-2023
Table 45 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Eye Care: % Value 2019-2023
Table 47 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 48 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of active lifestyles fuels demand for wound care
Reduced need for stockpiling wound care products, following expansion of pharmacy network
Launch of Tigerplast FLEXIE should help Tigerplast to challenge market leaders
PROSPECTS AND OPPORTUNITIES
Sustained demand for wound care products, thanks to increase in physical activity levels, greater focus on health and hygiene and expansion of pharmacy network
Growing middle class will drive demand for better quality products
Offline sales will continue to dominate on-the-go purchasing behaviour persists
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2018-2023
Table 51 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Wound Care: % Value 2019-2023
Table 53 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 54 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ongoing health concerns, coupled with new product developments, remain key to growth
Manufacturers invest in omnichannel strategies
Retail landscape for vitamins continues to evolve, in response to changing consumer preferences
PROSPECTS AND OPPORTUNITIES
Players will tap into health needs of specific demographics to harness further growth
Multivitamins will continue to lead growth
More investment expected in digital sales and marketing
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2018-2023
Table 57 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 58 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 59 NBO Company Shares of Vitamins: % Value 2019-2023
Table 60 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 61 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued focus on preventative health drives demand
Ageing population presents new opportunities
Supplements targeting gut health gain traction
PROSPECTS AND OPPORTUNITIES
Culture of wellbeing will fuel demand for dietary supplements with stress-relieving attributes
Focus on beauty from within could boost sales
E-commerce and direct selling are set to play a bigger role in dietary supplements
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2018-2023
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 65 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 66 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to new normal sees consumers striving to shed excess weight
Ageing population stimulates demand for supplement nutritional drinks
Fibre supplements gain traction
PROSPECTS AND OPPORTUNITIES
Aging population to influence demand
Competition expected to intensify as new players continue to enter the market
Hectic lifestyles will encourage growth of e-commerce
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of sport and exercise activities and rising influence of social media platforms help to drive interest in sports nutrition
New product development helps fuel consumer demand
Increasing reliance on social media to promote and sell products
PROSPECTS AND OPPORTUNITIES
Burgeoning health and fitness trend bodes well for sports nutrition
Product innovations to continue as players eye expansion opportunities
Sports nutrition likely to face stiff competition from high-protein packaged food and beverages
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2018-2023
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal remedies retain their popularity
Relaxation of regulations leads to wider availability of CBD-based offerings
Suntory remains the clear leader
PROSPECTS AND OPPORTUNITIES
Robust growth expected, thanks to sustained investment in new product launches
Trend towards healthier eating habits, and competition from functional packaged foods could affect demand
Thai government looks set to play key role in promoting the use of local herbal/traditional products
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric vitamins and dietary supplements leads growth, as competitive landscape becomes increasingly fragmented
Herbal natural ingredients remain popular
Increased focus on healthier alternatives within packaged food industry
PROSPECTS AND OPPORTUNITIES
Growth will likely impacted by declining birth rate but this is likely to be offset by rising demand for premium products, alongside education of the consumer base
Increased focus on healthy eating could limit demand for some paediatric consumer health products
Companies will expand their online presence
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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