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Report
Consumer Health in Sweden
Market Direction I 2024-10-10 I 101 Pages I Euromonitor
Consumer health in Sweden witnessed a rebound a real value growth in 2024, supported by lower inflation compared to recent years and signs of economic recovery. Although the country faced recession for part of the year, some consumers were feeling more optimistic about their financial situation with many consumers preferring to spend money on travel and experiences. Consumer health products have fared well too with most consumers still purchasing their vitamins, dietary supplements and OTC produ...
Euromonitor International's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Sweden
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN SWEDEN
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rebound in demand drives moderate growth of analgesics
Acetaminophen is the preferred analgesic among Swedes
Retail e-commerce attracts consumers seeking lower prices and shopping convenience
PROSPECTS AND OPPORTUNITIES
Holistic approach to wellness and maturity will limit growth prospects
Pharmacies to remain top of the distribution landscape
Topical analgesics faces muted growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mixed sales performances with antihistamines/allergy remedies as the stand-out performer
Decongestants and cough remedies achieve greater normality
Medicated confectionery continue to decline, despite broad distribution
PROSPECTS AND OPPORTUNITIES
Competition from natural alternatives, vitamins and dietary supplements is set to rise
Antihistamines/allergy remedies faces promising sales outlook
Online pharmacies to extend their presence
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Swedish affection for travel supports sales of motion sickness and diarrhoeal remedies
Ageing population and stress drive demand for indigestion and heartburn remedies
Consumer preference for online pharmacies is rising
PROSPECTS AND OPPORTUNITIES
Digestive remedies will enjoy stable growth period
Strong appetite for travel to boost sales of indigestion and motion sickness remedies
Focus on holistic health may lower need for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for dermatologicals in 2024
Growing awareness of medicated shampoo drives sales
Online pharmacies push retail e-commerce to new highs
PROSPECTS AND OPPORTUNITIES
Dermatologicals to enjoy steady growth
Normal routines drive need for antiparasitics/lice (head and body) treatments
Competition from dermocosmetics is a potential challenge
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
NRT smoking cessation aids in decline
Consolidated landscape led by McNeil Sweden and GSK Consumer Healthcare
Retail e-commerce strengthens its role in NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids faces ongoing decline
E-commerce sales are expected to rise
Limited possibility of new entrants
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sleep aids in stronger demand due to digital lifestyles and stress
Natural products with melatonin are gaining popularity
Consumers seek familiar and reliable brands
PROSPECTS AND OPPORTUNITIES
Holistic health focus likely to curb sales of sleep aids
Melatonin-based sleep aids to come to the fore
Retail e-commerce stands to expand its share of sales
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Allergies surge in Sweden driving demand for quick solutions
Prevalence of digital screen usage supports sales of standard eye care
Retail e-commerce sees dynamic growth in eye care
PROSPECTS AND OPPORTUNITIES
Higher incidence of allergies to support sales growth
Digital screen usage will continue to drive standard eye care needs
Opportunities to target children, teenagers and the ageing population
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care faces slower retail growth
Orkla strengthens its lead in wound care
Wound care is frequently purchased with the weekly grocery shop
PROSPECTS AND OPPORTUNITIES
Muted growth outlook reflects the maturity of wound care category
Consumers zest for travel and mobile lifestyles will support sales
Private label in a strong position to increase retail value share
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamins enjoys uplift in daily consumption
Vitamin D retains its prominence among single vitamins
E-commerce channel continues to build share
PROSPECTS AND OPPORTUNITIES
Vitamins will remain integral to healthy lifestyles
Sales opportunities for both multivitamins and single vitamins
Private label to raise its profile in vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Preventive health approach drives steady growth in dietary supplements
Vegan dietary supplements accommodate changing eating patterns
Retail e-commerce delivers greater convenience and choice
PROSPECTS AND OPPORTUNITIES
Scope for consumption to rise in dietary supplements
Quality of private label to attract consumers of mid-priced products
Collagen and probiotic supplements face promising outlook
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weight management and wellbeing is under pressure
Competition from prescription weight management medicines
Meal replacement reports marginal volume growth
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing faces ongoing competitive threats
Plant-based trend offers scope for product development in meal replacement
Rx obesity products will put further pressure on weight loss supplements
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumption of sports nutrition rises in 2024
Growing interest in convenience protein products
Retail e-commerce holds a substantial lead in sports nutrition
PROSPECTS AND OPPORTUNITIES
Healthy lifestyles will fuel growth in sports nutrition
Consumers are seeking plant-based alternatives
E-commerce strategies are crucial for players in sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products benefit from stronger levels of consumption
Fragmented competitive landscape creates opportunities for smaller players
Online shopping remains prevalent
PROSPECTS AND OPPORTUNITIES
Holistic approach is to fuel demand for natural products
Consumers will become more educated on herbal/traditional products
Fragmented landscape will enable retail e-commerce to flourish
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brighter outlook for paediatric consumer health
Paediatric vitamins and dietary supplements remain a key focus for parents
Parents favour online shopping for convenience and lower prices
PROSPECTS AND OPPORTUNITIES
Modest outlook for paediatric consumer health
Private label likely to make inroads from a small base
Wider product availability to support paediatric acetaminophen
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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