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Report
Consumer Health in South Korea
Market Direction I 2022-10-07 I 114 Pages I Euromonitor
Retail prices of OTC consumer health products are increasing due to inflation and rising supply costs, which is driving overall value sales in the local market. Due to the rising cost of food materials, supply, distribution, and overall inflation, prices of popular and commonly purchased OTC pain relief patches and herbal/traditional tonics are increasing in pharmacies. This is placing pressure on owners of pharmacies as the price increases are for popular and well-known products among local con...
Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in South Korea
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unstable supply of acetaminophen, demand for Tylenol remains popular
Pharmaceutical companies operating at 100% production capacity
Solid growth for topical analgesics/anaesthetic driven by wide usage occasions
PROSPECTS AND OPPORTUNITIES
Demand for topical analgesics, including pain relief patches, to remain strong
Further declines for systemic analgesics over forecast period
Tylenol is expected to remain strong as many local consumers avoid biosimilar drugs
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Early 2022 surge in demand for cough, cold and allergy (hay fever) remedies due to Omicron variant
Government drives increase in production of cough and cold medicines
Increasing number of consumers buy cough and cold medicines from convenience stores and small local grocers for greater convenience
PROSPECTS AND OPPORTUNITIES
Sales set to rise heading into forecast period due to greater out-of-home mobility
Worsening environmental conditions to drive growth in allergy-related products
Pharmaceutical companies plan to diversify their business as COVID-19 increasingly perceived as endemic
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of digestive remedies increase due to reported effects of Omicron
Domestic brands dominate fairly consolidated competitive landscape
As social distancing measures are relaxed, pharmacies stock up on digestive remedies in preparation
PROSPECTS AND OPPORTUNITIES
Demand for laxatives set to continue to rise
Demand for motion sickness expected to rise due to increase in travel
Companies focus on marketing to reach MZ generation
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fierce competition for hair loss treatments
Ongoing weak performers in the category but players look to new approach
PROSPECTS AND OPPORTUNITIES
Stagnating sales for mature dermatologicals over the forecast period
Stable demand for topical germicidals/antiseptics, with category dominated by two strong players
Rx sales of treatments for eczema expected to increase
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further falling demand for NRT smoking cessation aids
Fewer attempts to quit smoking due to lingering impact of pandemic
Nicostop strengthens leadership
PROSPECTS AND OPPORTUNITIES
Decrease in demand for NRT smoking cessation aids likely to continue
Alternative methods of quitting and smoking will hamper growth
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing number of consumers seeking better quality sleep
Consumers concerned over side effects of prescribed sleep aids
Lactium products challenging traditional sleep aids space
PROSPECTS AND OPPORTUNITIES
Number of sleep disorder patients expected to continue increasing, creating further growth opportunities for sleep aids
Domestic player to retain domiance over forecast period
Despite further demand for sleep aids, category likely to face challenges from alternative solutions
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2017-2022
Table 44 Sales of Sleep Aids: % Value Growth 2017-2022
Table 45 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 46 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 47 Forecast Sales of Sleep Aids: Value 2022-2027
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marginal volume growth for standard eye care despite early home seclusion and remote working
Increasing demand for both prescription and OTC products but latter lags
Eye care remains dominated by imports
PROSPECTS AND OPPORTUNITIES
Further positive growth for standard eye care, while consumers search for specific features
Despite dominance of RX eye care, OTC likely to gain share
Younger consumers increasingly interested in eye health
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2017-2022
Table 50 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Eye Care: % Value 2018-2022
Table 52 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 53 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for gauze, tape and other wound care improves as outdoor activities increase
Expanded offer of household goods such as bandages and patches in convenience stores
Hydrocolloid products becoming widely used
PROSPECTS AND OPPORTUNITIES
Rising demand for gauze, tape and other wound care in line with greater out-of-home mobility
Wide distribution will continue to drive growth in wound care
Diverse types of wound care emerging, adding value to category
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened health awareness drives further demand for vitamin C, but vitamin B is gaining in popularity among local consumers
Mini Ten Ten faces supply shortage, but sales are expected to increase in 2022
Retail prices of vitamins sold by pharmacies increase
PROSPECTS AND OPPORTUNITIES
Preventive health and greater segmentation to drive further growth of vitamins
Direct purchases from overseas online shopping platforms notably increase
Korean retail conglomerates expanding services to capture growing demand for vitamins
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2017-2022
Table 62 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Vitamins: % Value 2018-2022
Table 65 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 66 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Eye health supplements rise in line with increase in eye-related diseases
Demand for fish oils/omega fatty acids remains strong
Domestic brands Hi-Mune and Selecs retain dominance of protein supplements
PROSPECTS AND OPPORTUNITIES
Protein and probiotic supplements to drive growth but ginseng will remain popular
Further growth potential of probiotic supplements likely to lead to new launches
Korea Ginseng likely to regain lost share as restrictions relax
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for weight management and wellbeing continues to strongly increase
Vegan meal replacement gaining in popularity among MZ generation
Direct selling players perform well due to active marketing
PROSPECTS AND OPPORTUNITIES
Further growth expected for meal replacement and wellbeing, while younger consumers increasingly attracted to convenience
Expanding target audence of dynamic supplement nutrition drinks
Retail e-commerce likely to further challenge direct selling
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dynamic growth for protein/energy bars, driven by convenience and flavour
Rising competition from protein-focused products outside of sports nutrition
Sports nutrition remains a consolidated competitive landscape with Dr You as most popular brand
PROSPECTS AND OPPORTUNITIES
Stronger growth potential for convenient sports nutrition formats
Increasing interest in healthy pleasure to drive further demand for protein products in general
Environmental awareness to drive rising demand for plant-based products
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2017-2022
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving demand for herbal/traditional tonics as social distancing measures are lifted
Milk thistle loses popularity in South Korea
Launch of new products from Cheong-Kwan-Jang drives growth of ginseng
PROSPECTS AND OPPORTUNITIES
Belief in Traditional Chinese Medicine will support sales of herbal/traditional options
Potential price increases could hinder stronger demand
Stable demand for herbal/traditional sleep aids due to resumption of busy lifestyles and heightened stress levels
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing demand for paediatric vitamins and dietary supplements in line with preventive health trend
Popular paediatric cough/cold remedies temporarily out of stock
Korea Ginseng Corp retains overall leadership despite further loss of sales
PROSPECTS AND OPPORTUNITIES
Growth set to continue as parents are willing to spend on their children
Despite marginal upturn in demand due to greater travel opportunities in 2022-2023, overall demand for paediatric motion sickness remedies will remain subdued
Launch of new Tylenol analgesic format could revive brands sales
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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