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Report
Consumer Health in Singapore
Market Direction I 2023-10-26 I 108 Pages I Euromonitor
With the threat of the pandemic leaving people's minds in 2023, growth in consumer health in Singapore is set to stabilise, due to the gradual normalisation of consumers' lives. With the majority of the population vaccinated, and COVID-19 likened to the common cold rather than being considered a deadly virus, growth in OTC products has become much more stable. Analgesics and cough and cold remedies are set to see solid growth in 2023 overall, but this is due to higher sales in the first half of...
Euromonitor International's Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Singapore
Euromonitor International
October 2023
List Of Contents And Tables
CONSUMER HEALTH IN SINGAPORE
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Topical analgesics/anaesthetic is the top-performing category, while growth for systemic analgesics eases
Increased travel enables rebound for herbal/traditional topical analgesics/anaesthetic
GSK Consumer Healthcare continues to lead analgesics
PROSPECTS AND OPPORTUNITIES
Evolving demographics will enable stable growth in topical analgesics/anaesthetic
Systemic analgesics likely to continue to see a slowdown, due to lower threat from COVID-19
Concerns surrounding transparency and clear brand communication for herbal/ traditional products may hamper growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in cough, cold and allergy (hay fever) remedies eases as the threat of COVID-19 abates
Throat spray becomes an increasingly popular format in pharyngeal preparations
Inconsistent air quality increases the use of nasal sprays
PROSPECTS AND OPPORTUNITIES
Expectation of normalisation of sales as COVID-19 becomes endemic
Increasing consumer awareness of allergies will drive growth for antihistamines/ allergy remedies
Desire for natural remedies predicts continued growth for the mature medicated confectionery category
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Reduced outdoor dining regulations drive growth in demand for indigestion and heartburn remedies
Focus on preventive health increases demand for vitamins over digestive remedies
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated weight management products may pose a competitive threat
Interest in probiotics will continue to suppress demand for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rebound for hair loss treatments and medicated shampoos as people return to life outside the home
Antipruritics sees growth, but remains a niche, and experiences a threat from local customisable skin care brands
Private label sales slow, along with the slowdown in topical germicidals/antiseptics
PROSPECTS AND OPPORTUNITIES
Emerging awareness of reproductive health sets the stage for growth in vaginal antifungals
Interest in skin supplements and skin detox teas may reduce reliance on antipruritics
Changing shopping patterns boost online demand for dermatologicals brands
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lifting of COVID-19 outdoor restrictions leads to polarisation
Government regulations on smoking serve to limit smoking rate
Public service campaigns encourage the use of NRT products to quit smoking
PROSPECTS AND OPPORTUNITIES
Role of NRT smoking cessation aids uncertain amidst the possibility of a smoking cohort ban
Large pharmaceutical companies set to maintain their leading positions
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Subject of immunity sparks consumers' interest in sleep sufficiency
Melatonin and vitamin B6 remain the most popular ingredients for sleep aids
Preference for herbal/traditional formulations increases in sleep aids
PROSPECTS AND OPPORTUNITIES
Rise in cases of sleep apnoea may limit demand for sleep aids
Consumers may find better sleep with multipurpose vitamins and dietary supplements
Growing interest in mental health may resolve sleep problems holistically
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing demand for standard eye care products due to rising screen use
Allergy eye care driven by rising awareness of allergies
PROSPECTS AND OPPORTUNITIES
Options for long-term approach to eye health increase, with digital initiatives
Eye health supplements set to limit growth in standard eye care
Competitive landscape in allergy eye care likely to become increasingly consolidated
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
End to home seclusion leads to more demand for wound care products
Wound care products marketed as an easy add-on product via retail e-commerce
PROSPECTS AND OPPORTUNITIES
Innovations in advanced wound care may inspire future innovations in traditional wound care
Education on wound care to be driven by pharmaceutical companies
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vitamins continues to record a stable performance in 2023, with multivitamins inching out growth in single vitamins
Single vitamins continue to compete on price points and provenance
Transparency and proven product efficacy will become stronger themes in vitamins
PROSPECTS AND OPPORTUNITIES
Vitamins will continue to experience stable growth, given demographic needs
Multifunctional product trend means players will need to adapt in single vitamins
Sales of vitamin C expected to slow despite continued concern for immune health
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dietary supplements continues to see solid value growth in Singapore
Gut health remains at the forefront of consumer consciousness
Alternative sweeteners increase in prevalence amidst increasing health consciousness
PROSPECTS AND OPPORTUNITIES
Plant-based/natural ingredient formulations have become more pervasive
Beauty-positioned supplements set to grow quickly in Singapore
Mental health supplements likely to grow faster over the forecast period
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Supplement nutrition drinks sees the most dynamic growth in 2023, although meal replacement remains highly popular
Global inflation places additional price pressure on players
Senna seen as a common and effective ingredient for weight management in slimming teas
PROSPECTS AND OPPORTUNITIES
Alongside slimming teas, manufacturers experiment with RTDs to complement their weight management product ranges
Personalisation to become an even stronger trend as product efficacy comes under consumer scrutiny
Domestic e-commerce set to grow, while cross-border e-commerce will continue to negatively impact licensed distributors
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports protein products remain most popular in sports nutrition
Sports non-protein products sees stronger growth as local awareness of hydration grows
Perceived low cost of entry to sports nutrition leads to new entrants
PROSPECTS AND OPPORTUNITIES
Plant-based protein will be a strong growth driver
Growth in unit prices expected to slow over the forecast period
Sports protein RTD to benefit from blurring wellness concepts
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Most categories within herbal/traditional products grow at a slower rate in volume terms
Gradual recovery of tourism drives sales in herbal/traditional topical analgesics
Habit persistence in herbal/traditional products paves the way for more extensive retail distribution in Singapore
PROSPECTS AND OPPORTUNITIES
Evolving demographic needs will enable stable growth for herbal/traditional topical analgesics
Uncertainty in recovery of arrivals from China predicts more stable growth
More transparency and communication necessary to ensure consumer loyalty
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local brands gain prominence in paediatric consumer health due to effective targeting
Drops gaining traction due to perceived versatility, but gummies remain popular
GSK Consumer Healthcare leverages extensive distribution to strengthen its lead
PROSPECTS AND OPPORTUNITIES
Alternative sweeteners may grow in popularity due to parental concerns regarding sugar intake
Lack of eye care supplements for children offers growth opportunities
Further potential for effervescent vitamins and dietary supplements targeting children
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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