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Report
Consumer Health in Romania
Market Direction I 2022-09-23 I 104 Pages I Euromonitor
Overall, consumer health in Romania is expected to see an outstanding performance over 2022, with most categories projected to register double-digit retail value growth. However, high inflation and higher operating costs have exerted upward pressure on prices. Thus, retail volume increases are generally set to be slower than retail current value rises within categories. Nonetheless, retail sales growth is supported by the recovery from the Coronavirus (COVID-19) pandemic as the country reopens m...
Euromonitor International's Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Romania
Euromonitor International
September 2022
List Of Contents And Tables
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heavy advertising of analgesics continues to bring rewards
Pandemic restrictions on hospital use increase the OTC demand for analgesics for heart conditions
The leading players leverage strong portfolios to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
Legislation and trust expected to see pharmacies maintain stronghold on distribution
Advertising to remain a key way to influence consumers
New product developments to develop the category
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong rebound from pandemic slump continues, while the powder format makes gains
Reduced use of face masks increases potential for nasal decongestants
International brands benefit from strong product offers, advertising and innovation, although space is opening up for private label
PROSPECTS AND OPPORTUNITIES
Reduced seasonality to create space for all-year-round demand
Shift to nasal sprays threatens nasal decongestant drops
Advertising investments to stand out from an increasingly congested crowd
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to travel boosts sales of motion sickness remedies
Tradition of heavy meals on festive occasions increases the demand for digestive remedies
Higher health awareness spurs shift to herbal/traditional digestive remedies
PROSPECTS AND OPPORTUNITIES
Healthy living and self-medication trends expected to stimulate demand
Strong manufacturer and retailer activities anticipated in a growth category
Consumers to continue to appreciate the benefits of shopping for digestive remedies via e-commerce
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Out-of-home lifestyles create conditions for the use of dermatologicals
Dermatologists and social media influencers grow awareness of medicated shampoos
Investment and a strong brand portfolio see Bayer Romania at the top of the rankings
PROSPECTS AND OPPORTUNITIES
Growing consumer awareness and knowledge to spur demand for dermatologicals
Dermatologicals to ride growing popularity of purchasing personal care products via e-commerce
Company activity expected in a fragmented competitive landscape
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low awareness of products and their uses limits growth potential
E-commerce retailing trend continues to penetrate NRT smoking cessation aids
Popularity of capsules favours "other" NRT
PROSPECTS AND OPPORTUNITIES
Strong growth potential may lure new players
Vaping is set to cannibalise NRT smoking cessation aids
High prices of cigarettes to encourage take up of NRT smoking cessation aids
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic and health concerns continue to push the use of sleep aids
New users look to brick-and-mortar pharmacies while repeat users are more likely to turn to e-pharmacies
Gentler herbal/traditional options gain popularity
PROSPECTS AND OPPORTUNITIES
Fast-paced lifestyles offer sales opportunities for sleep aids
External competition set to intensify
Broader effect CBD products threaten sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2017-2022
Table 44 Sales of Sleep Aids: % Value Growth 2017-2022
Table 45 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 46 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 47 Forecast Sales of Sleep Aids: Value 2022-2027
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shift to digital lifestyles offers growth opportunities for eye care
Brick-and-mortar and e-pharmacies appeal to different stage consumers
High brand recognition and a wide offer maintain Vizik's leading position
PROSPECTS AND OPPORTUNITIES
Rising incidence of allergies and digitalisation to spur eye care demand
Parents are expected to pay more attention to preventative eye health
Trust in the pharmacist to help maintain the dominance of pharmacies as a distribution channel
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2017-2022
Table 50 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Eye Care: % Value 2018-2022
Table 52 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 53 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to pre-pandemic lifestyles spurs sales of wound care
Car market and out-of-home activity boost the demand for first aid kits
Good price-quality ratios add to the appeal of international brands
PROSPECTS AND OPPORTUNITIES
Greater return to outdoor activities to increase risk of injury and need for wound care
A preference for quality is expected to drive premiumisation, but private label emerges
Wound care to benefit from wide variety of distribution formats
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins continues to benefit from immunity and general health trends
Strong pharmacy chains launch private label alternatives
Widening availability increases consumer awareness and sales of vitamins
PROSPECTS AND OPPORTUNITIES
Segmentation offers growth opportunities for multivitamins
Players to step up investments to build brand awareness and gain an edge in a highly competitive landscape
High inflation to exert upward pressure on prices and downward pressure on retail volume sales
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2017-2022
Table 62 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Vitamins: % Value 2018-2022
Table 65 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 66 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened awareness of the importance of health continues to spur sales of dietary supplements
Convenience and effective mixes boost the appeal of combination products
Players invest in marketing and innovation to stand out in a highly competitive category
PROSPECTS AND OPPORTUNITIES
Tighter budgets expected to dampen the growth in demand
Players look to innovation to differentiate their offer
Ageing population and healthier diet trends to offer growth avenues
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category performance trends upwards due to rising health and wellbeing awareness in the wake of the pandemic
Gyms capture captive audience on reopening
Advertising and added-value offer help to cement Herbalife's leadership
PROSPECTS AND OPPORTUNITIES
Growing slimming and fitness culture to create opportunities for weight management and wellbeing
Social media to play a growing role in marketing and advertising
Word-of-mouth advertising boosts perception of slimming teas
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Protein/energy bars rides bodybuilding and active lifestyle waves
Strong upward pressure on prices of sports protein products
Consumers show a preference for recognised products
PROSPECTS AND OPPORTUNITIES
Sports nutrition is expected to gain wider appeal in the forecast period
Digital generation to push development and sales
Growing sports culture offers strong development opportunities
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2017-2022
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail development boosts availability and awareness of herbal/traditional products
Parents increasingly look to perceived less harmful herbal products for themselves and their children
Growing access to information sources boosts self-medication trend
PROSPECTS AND OPPORTUNITIES
Greater segmentation anticipated as the consumer base and product offer expand
Efforts to differentiate between herbal/traditional and vegan products
E-commerce continues to develop in herbal/traditional products, but may squeeze profit margins for manufacturers
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
School reopening boosts need for paediatric cough, cold and allergy (hay fever) remedies
Growing use of online platforms for information and sales
Expanding brand portfolios joined by emergence of private label lines
PROSPECTS AND OPPORTUNITIES
Parental preference for child-specific formulas to drive sales
Demographic trends likely to benefit value over volume sales
Paediatric consumer health players to tap into child development and holistic approach trends
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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