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Report
Consumer Health in Portugal
Market Direction I 2024-09-27 I 105 Pages I Euromonitor
Logistical issues and the high cost of raw materials continue to impact consumer health manufacturers in Portugal resulting in higher average prices. As a result, current value growth is outperforming retail volumes in most categories. The preventive health trend is developing well, and this is having a positive impact on consumer health purchases, notably mineral supplements, multivitamins and probiotics. Sleep aids remain a very dynamic category as stress, anxiety and ageing continues to affec...
Euromonitor International's Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Portugal
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN PORTUGAL
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising average prices underpin current value growth
Combined products - analgesics grows from a low base
Bayer Portugal looks to boost aspirin sales with new fast-acting formula
PROSPECTS AND OPPORTUNITIES
Limited growth prospects for systemic analgesics
Strong potential for combined products and topical solutions
Generic analgesics to witness strong growth as consumers seek cheaper options
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid performance across all categories
Combination products prove extremely popular among consumers
Allergies are increasingly common due to weather issues
PROSPECTS AND OPPORTUNITIES
Weaker performance is anticipated for cough, cold and allergy (hay fever) remedies
Allergies are likely to become more common
Pharmacy role to gain in importance
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing focus on digestive health underpins moderate growth
Consumers expand their repertoire of digestive remedies at home
Antacids enjoy robust growth due to new product developments
PROSPECTS AND OPPORTUNITIES
Digestive remedies to see slowdown in growth over the forecast period
Obesity and ageing population will fuel demand for digestive remedies
Innovative strategies will remain key for brands
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermatologicals set to register robust growth in 2024
Brand campaigns help to reduce taboos surrounding vaginal antifungals
Bayer Portugal SA leads the dermatologicals category
PROSPECTS AND OPPORTUNITIES
Solid growth prospects for dermatologicals
Innovation will respond to rising dermatological issues
Role of pharmacists to become more powerful
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health concerns fuel desire to stop smoking tobacco
NRT lozenges and gums witness growth
Perrigo Portugal and Johnson & Johnson lead overall
PROSPECTS AND OPPORTUNITIES
Legislative moves will drive more consumers to stop smoking
Consumers will continue to search for help to quit smoking
Pharmacies will continue to dominate distribution
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fast-paced lifestyles fuel robust demand for sleep aids
Product development centres on delivering convenience and more natural sleep aids
Highly competitive landscape leads to price competition and heavier advertising spend
PROSPECTS AND OPPORTUNITIES
Sleep issues expected to drive growth
Stricter legislation could have a negative impact on the competitive landscape
Pharmacies are set to remain the leading channel
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Challenges to eye health underpin sales growth
Optrex reinforces its leading position in eye care
Allergy eye care witnesses above average growth
PROSPECTS AND OPPORTUNITIES
Global warming could have a positive impact on eye care
Portugal's ageing population is likely to expand usage
Innovation to drive standard eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care sales growth stabilises in 2024
Limited product innovation in mature category
Private label extends its strong lead in wound care
PROSPECTS AND OPPORTUNITIES
Stable outlook for wound care is anticipated
Private label will remain a dominant force in category prompting brands to invest in product innovation and advertising
Grocery channels expected to increase share of wound care sales
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamins witness further contraction in retail volume sales
Players expand their multivitamin portfolios
Varied performance of single vitamins
PROSPECTS AND OPPORTUNITIES
Vitamins sales face decline as demand levels normalise
Gummies offer new growth opportunities
Pharmacies face growing competition from retail e-commerce and vending
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Accelerated pace of life continues to drive interest in dietary supplements
Magnesium is among most popular dietary supplements
Competition from sports and nutrition brands heats up
PROSPECTS AND OPPORTUNITIES
Nutrition, beauty and consumer lifestyles are key market drivers
New legislation is likely to impact brand developments
Issues of sustainability will be elevated for consumers and manufacturers
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthier lifestyles hinder category development
Slimming teas remain popular due to affordability and natural perception
Ozempic is a growing threat to weight management products
PROSPECTS AND OPPORTUNITIES
Natural approach to weight loss to limit category progress
Further emergence of prescription medicines to treat obesity and overweight provides strong competition to OTC remedies
Retail e-commerce offers sales opportunities to brands and private label
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing interest and participation in physical activity positively impacts the category
EcoNutraceuticos leads in an increasingly competitive market
Protein powder remains a key segment in sports nutrition
PROSPECTS AND OPPORTUNITIES
Sports nutrition faces moderate growth outlook
Future segmentation and product development to attract new consumers
E-commerce channel to gain relevance
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Robust value growth for herbal/traditional products
Herbal/traditional sleep aids enjoys strong performance
Arkopharma Laboratorios reinforces its position in the category
PROSPECTS AND OPPORTUNITIES
Competition to intensify in the forecast period
Sleep and stress will remain key drivers in the herbal/traditional category
Growing competition outside the pharmacy channel
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Robust growth is visible in paediatric consumer health
Low levels of immunity drive sales of cough, cold and allergy remedies
Sales of paediatric vitamins and dietary supplements continue to normalise after pandemic boost
PROSPECTS AND OPPORTUNITIES
Low birth rate will stifle category growth
Volume sales of paediatric cough/cold remedies will naturally fall as demand for paediatric dermatologicals rises
Parents are willing to trade up providing opportunity for added value products
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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