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Report
Consumer Health in Pakistan
Market Direction I 2023-01-10 I 73 Pages I Euromonitor
While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. However, despite the difficult economic conditions, consumer health registered healthy double-digit c...
Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Pakistan
Euromonitor International
January 2023
List Of Contents And Tables
CONSUMER HEALTH IN PAKISTAN
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate constant value growth in spite of spiralling inflation
Multinational brands retain leadership
Dipyrone and diclofenac remain most popular analgesics in terms of volume sales
PROSPECTS AND OPPORTUNITIES
Population growth supports volume growth over forecast period
Pharmacies will continue to lead among retail channels
Improved health literacy among consumers will support growth of analgesics over the forecast period
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
Procter & Gamble maintains its lead in 2022
Health and personal care stores still dominate distribution
PROSPECTS AND OPPORTUNITIES
Promising outlook over forecast period
Status quo remains over forecast period
Opportunity for growth beyond cough syrups
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
No change in status quo in 2022
Digestive enzymes lose value share to traditional herbal remedies
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Ageing population will drive growth for digestive remedies
Potential for growth for antacids
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
Selsun medicated shampoo gives Abbott the lead
Skin conditions on the increase due to poor living conditions
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Blurring of lines between dermatologicals and aesthetic skin procedures
Topical germicidals/antiseptics best performer over forecast period
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate constant value growth in spite of spiralling inflation
Uniferoz continues to dominate wound care in 2022
Gauze continues to account for most value sales within wound care
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation needed to stand out from competition
Innovative therapies may prove lucrative over long term
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins star performer of consumer health in 2022
International brands continue to dominate in vitamins
Healthcare professionals exert key influence
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Multivitamins outperform single vitamins
Vitamin A continues to underperform
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
Merck holds a strong lead
Increased government focus on nutrition highlights importance of dietary supplements
PROSPECTS AND OPPORTUNITIES
Promising outlook over forecast period
Paediatric dietary supplements offer considerable room for growth
Age-related health issues boost demand for dietary supplements
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
Getz Pharma retains the lead in weight management and wellbeing in 2022
Increase in obesity presents opportunities
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Domestic companies expected to target less affluent consumers
Emerging competition from products such as protein bars
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN PAKISTAN
PROSPECTS AND OPPORTUNITIES
HERBAL/TRADITIONAL PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
Local players benefit from long-standing traditions
Informal sector continues to dampen value sales
PROSPECTS AND OPPORTUNITIES
Government intervention drives value sales of branded products.
Collaboration with Traditional Chinese Medicine could boost the sector
Increased segmentation over forecast period
CATEGORY DATA
Table 61 Sales of Herbal/Traditional Products: Value 2017-2022
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in spite of spiralling inflation
Foreign multinationals benefit from consumer trust
High birth rate and rising health awareness support growth
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period, though affordability remains an issue
Lack of paediatric consumer health products continues to limit development
Players focus on child-friendly design
CATEGORY DATA
Table 67 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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