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Report
Consumer Health in North Macedonia
Market Direction I 2024-10-16 I 80 Pages I Euromonitor
Consumer health in North Macedonia has performed positively on the whole in 2024. While growth in total current value sales looks set to be down on 2023, this is mainly because the recent spike in inflation fuelled by the global recovery from COVID-19 and the fallout of Russia's invasion of Ukraine has now largely receded, which has reduced upward pressure on unit prices. The vast majority of categories have continued to expand in volume terms, with many anticipated to post improved results in t...
Euromonitor International's Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in North Macedonia
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall demand for analgesics remains solid
Adult naproxen shows the fastest development
Rising awareness of cardiac risks erodes appeal of adult ibuprofen
PROSPECTS AND OPPORTUNITIES
Use of analgesics will continue to increase steadily
Adult aspirin projected to be the most dynamic performer
Demand for combination products set to remain strong
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand remains robust despite relatively short and mild winter season
Combination products is the most dynamic category
3C Pharma launches Sinuxin and Sedatuxil
PROSPECTS AND OPPORTUNITIES
Maturity and population decline will constrain volume growth prospects
Medicated confectionery expected to grow fastest in volume and value terms
Rising health awareness should buoy demand for paediatric cough/cold remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Busier lifestyles and easing of cost-of-living pressures help to lift demand
Paediatric diarrhoeal remedies is the strongest performer in value growth terms
Unhealthy eating habits continue to boost antacids sales
PROSPECTS AND OPPORTUNITIES
Overall demand for digestive remedies set to remain stable
Antacids and digestive enzymes projected to post strongest growth in volume sales
Laxatives set to lose out as more consumers opt for alternative natural solutions
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Use of dermatologicals continues to increase steadily
Hair loss treatments grows fastest in volume and value terms
Rising incidence of scalp-related conditions boosts sales of medicated shampoos
PROSPECTS AND OPPORTUNITIES
Overall demand for dermatologicals set to remain buoyant
Topical antifungals expected to be the best performing category
Increasing hygiene-consciousness bodes well for topical germicidals/antiseptics
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall demand for wound care products picks up in 2024
Sticking plasters/adhesive bandages registers the most dynamic performance
Rising household numbers and vehicle equipment law buoy sales of first aid kits
PROSPECTS AND OPPORTUNITIES
Growth potential will be limited by increasing maturity and population decline
Specialised and added-value products likely to become more widely available
Pharmacies expected to remain the top distribution channel
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing focus on preventive health continues to boost vitamins consumption
Vitamin B shows the fastest development in volume terms
Jamieson launches new vitamin C and B-complex products
PROSPECTS AND OPPORTUNITIES
Demand set to remain robust despite projected slowdown in volume sales
Population ageing expected to broaden appeal of vitamin D
Sales via grocery retailers and e-commerce should continue to rise
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Macedonians continue to show strong interest in dietary supplements
Focus on immune health and increasingly busy lifestyles boost ginseng sales
Combination products remain a focal point for innovation
PROSPECTS AND OPPORTUNITIES
Preventive health trend will continue to favour dietary supplements
Probiotic supplements set to remain among the fastest expanding categories
Co-enzyme Q10 well positioned to benefit from population ageing
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Buoyant demand underpinned by rising health- and image-consciousness
Supplement nutrition drinks is the most dynamic category
Natura Therapy launches meal replacement brand Diet Shake
PROSPECTS AND OPPORTUNITIES
Maturity and embrace of natural weight loss methods will restrict growth prospects
Slimming teas expected to show the fastest development
Further distribution gains anticipated for e-commerce
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising participation in sports and fitness activities continues to lift demand
Sports protein powder is the most dynamic performer in volume growth terms
New launches help to strengthen interest in sports nutrition
PROSPECTS AND OPPORTUNITIES
Sports nutrition retains strong potential for further expansion
Protein/energy bars expected to develop fastest in volume and value terms
Sales via other non-grocery retailers and e-commerce set to increase
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall demand bolstered by concerns about active pharmaceutical ingredients
Interest in herbal/traditional paediatric dietary supplements remains strong
Use of herbal/traditional dermatologicals continues to rise
PROSPECTS AND OPPORTUNITIES
Demand for herbal/traditional products set to grow steadily
Gut microbiota concerns will buoy sales of herbal/traditional digestive remedies
Interest in herbal/traditional sleep aids expected to increase
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health awareness and self-medication trend support stable demand
Paediatric vitamins and dietary supplements is the strongest performer
Demand for paediatric diarrhoeal remedies picks up in 2024
PROSPECTS AND OPPORTUNITIES
Falling birth rates will restrict growth potential
Paediatric cough/cold remedies projected to be the most dynamic category
Concerns about health risks will continue to limit appeal of paediatric ibuprofen
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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