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Report
Consumer Health in Nigeria
Market Direction I 2024-10-08 I 94 Pages I Euromonitor
The consumer health market in Nigeria remains severely impacted by high inflation, following a sharp rise in fuel costs and currency depreciation in 2023. Import-dependent categories like vitamins and dietary supplements have faced even stronger price hikes, although even categories dominated by locally manufactured items, such as analgesics, have seen massive price increases. As a result, essential products with a broad range of affordable options, such as adult acetaminophen and antacids, have...
Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Nigeria
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures have negative impact on performance
Adult acetaminophen leads growth
New product development remains muted in 2024
PROSPECTS AND OPPORTUNITIES
Expected economic recovery will drive stronger demand
Adult acetaminophen will be key driver of growth
High unit prices will remain a strong feature of the market
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures and rising prices impact consumer demand
Medicated confectionery and paediatric cough/cold remedies see strong performances
Local brands outperform their international competitors amid ongoing economic challenges
PROSPECTS AND OPPORTUNITIES
Positive outlook for cough, cold and allergy remedies, supported by an improving economy
Growing child population will boost demand for paediatric cough/cold remedies
Local production is expected to increase in bid to moderate prices
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Negative economic conditions impact digestive remedies
Antacids see strongest performance
New product development remains limited, due to challenging economic conditions
PROSPECTS AND OPPORTUNITIES
Strong scope for growth as economy improves and consumers become more informed about the benefits of digestive remedies
Antacids will show especially strong performance
Competition from lower-priced variants to increase as inflationary pressures continue to drive up unit prices
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures continue to impact on demand
Vaginal and topical antifungals perform strongly, due to their perceived essential status
Companies focus on smaller pack sizes
PROSPECTS AND OPPORTUNITIES
Improving economic conditions, combined with demographic changes will boost overall demand
Topical antifungals, vaginal antifungals and topical germicidals/antiseptics will lead category growth
Affordability will continue as major concern of manufacturers
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN NIGERIA
2024 DEVELOPMENTS
SLEEP AIDS IN NIGERIA
2024 DEVELOPMENTS
High stress levels support demand for sleep aids but sales remain insignificant
PROSPECTS AND OPPORTUNITIES
Acceptance of sleep aids may lead to value growth but natural alternatives pose competition
EYE CARE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unaffordable prices and low levels of awareness limit demand for eye care
Standard eye care sees stronger performance, driven by rising levels of awareness, although inflationary pressures limit volume demand
Urban consumers exhibit greater understanding of eye health
PROSPECTS AND OPPORTUNITIES
Growth opportunities for eye care over the forecast period
Standard eye care will continue as key driver of demand
Marketing initiatives aimed at raising awareness will be a major manufacturer focus
CATEGORY DATA
Table 37 Sales of Eye Care by Category: Value 2019-2024
Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary conditions impact performance of wound care in 2024
Sticking plasters/adhesive bandages will see stronger performance
Beiersdorf leads increasing fragmented landscape
PROSPECTS AND OPPORTUNITIES
Improved economic conditions will drive stronger demand
Gauze, tape, and other wound care has scope to expand, due to growing awareness and increase in need for post-surgery care
Local players to focus on partnerships with international brands to widen their product ranges
CATEGORY DATA
Table 43 Sales of Wound Care by Category: Value 2019-2024
Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic conditions impact sales of vitamins
Multivitamins and vitamin C see strongest performances
Diverse range of offerings cater to low- and upper-income consumers
PROSPECTS AND OPPORTUNITIES
Growing focus on preventative healthcare will help to drive performance as economy improves
Vitamin C and multivitamins will continue to lead category performance
Premium brands will perform well, driven by upper-income consumer base
CATEGORY DATA
Table 49 Sales of Vitamins by Category: Value 2019-2024
Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising unit prices drive strong value growth as volumes decline
Combination dietary supplements lead growth
Smaller brands offer affordable alternatives
PROSPECTS AND OPPORTUNITIES
Strong growth for dietary supplements amid rising health awareness
Strong demand for fish oils and combination dietary supplements
Local brands have considerable scope for expansion
CATEGORY DATA
Table 56 Sales of Dietary Supplements by Category: Value 2019-2024
Table 57 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 58 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 60 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 61 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures and prevailing cultural norms have negative impact on performance
Weight supplements are increasingly valued for their convenience
Direct sellers face ongoing challenges
PROSPECTS AND OPPORTUNITIES
Rising awareness on health and wellness will boost performance, given rising incidence of obesity-related illnesses
Weight loss supplements and meal replacement products will lead growth
Wider range of brands to cater to a diverse range of income segments will boost demand
CATEGORY DATA
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NIGERIA
2024 DEVELOPMENTS
Rising interest in sporting activities expands the consumer base for sports nutrition
High price points lead sport nutrition to be popular among affluent consumers
International players drive sales as the landscape lacks local options
PROSPECTS AND OPPORTUNITIES
Rising interest in health and wellness drives sales across the forecast period
Consumer awareness campaigns to fuel significant sales
E-commerce drives sales as social media plays an increasing role
HERBAL/TRADITIONAL PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary conditions have negative impact on performance
Herbal/traditional topical analgesics benefit from being relatively affordable
Launch of innovative Salonpas Pain Relief Patch generate additional consumer interest
PROSPECTS AND OPPORTUNITIES
Economic recovery and improved consumer spending power will boost demand
Herbal/traditional cough cold and allergy remedies will lead growth
Direct sellers poised to rebound as economic conditions improve
CATEGORY DATA
Table 69 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures impact performance in 2024
Paediatric analgesics performs well, due to their essential status
Benylin Paediatric Syrup suffers product recall, while local brands see strong performance
PROSPECTS AND OPPORTUNITIES
Improved economic conditions and increase in child population will drive future growth
Paediatric vitamins and dietary supplements will lead growth as rising levels of health awareness boost demand
Maintaining affordability will be key challenge for brands
CATEGORY DATA
Table 75 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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