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Report
Consumer Health in Nigeria
Market Direction I 2024-01-12 I 91 Pages I Euromonitor
The harsh economic environment continued in 2023, challenging retail value sales in Nigeria and bolstering the use of counterfeit options in consumer health. However, barriers to healthcare increased the self-medication trend, driving the sale of OTC products in the country.
Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Nigeria
Euromonitor International
January 2024
List Of Contents And Tables
CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Affordability drives purchases as pharmacists offer individual units of analgesics
Rising use of OTC medication drives demand for analgesics
The presence of counterfeit goods leads pharmacies to remain the leading channel
PROSPECTS AND OPPORTUNITIES
Economic strain poses a growing threat for the forecast period
Product innovation and strong marketing campaigns rise, as competition intensifies
Infrastructural challenges will continue to limit local manufacturing capabilities
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
A wide variety of brands across different price points improves accessibility
The pharmacy channel maintains its lead in sales while new channels emerge
A competitive environment leads brands to focus on unique product innovation
PROSPECTS AND OPPORTUNITIES
Rising consumer awareness of allergies drives growth over the forecast period
High birth rate set to support demand for paediatric cough/cold remedies
Environmental factors to continue to drive sales in cough, cold and allergy (hay fever) remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Poor sanitation and changing lifestyles contribute to demand of digestive remedies
Inflationary pressure leads to value-seeking behaviour among consumers
Local player Ranbaxy Laboratories Ltd retains its lead through a loyal consumer base
PROSPECTS AND OPPORTUNITIES
The emergence of new distribution channels will improve visibility
Ongoing price sensitivity continues to challenge sales over the forecast period
Players focus on innovative formulas to differentiate products and drive sales
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Environmental factors drive sales of paediatric dermatologicals
Lack of awareness and ongoing stigma challenges sales in rural areas
Local player Neimeth International Pharmaceuticals retains its lead in dermatologicals
PROSPECTS AND OPPORTUNITIES
Price sensitivity will continue to prevail, challenging sales in dermatologicals
Players face operational and infrastructural challenges over the coming years
Channel expansion drives growth and awareness over the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN NIGERIA
2023 DEVELOPMENTS
SLEEP AIDS IN NIGERIA
2023 DEVELOPMENTS
High stress levels support demand for sleep aids but sales remain insignificant
PROSPECTS AND OPPORTUNITIES
Acceptance of sleep aids may lead to value growth but natural alternatives pose competition
EYE CARE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
An increase in the incidence of eye diseases supports the demand for eye care
Local players lead eye care, benefiting from a wide distribution network
Urban consumers attend regular eye exams and safeguard against UV rays
PROSPECTS AND OPPORTUNITIES
Lack of access to healthcare will support OTC eye care
Modern and urban lifestyles, with increased screen use, drives growth
Rising pollution levels continue to support demand for eye care products
CATEGORY DATA
Table 36 Sales of Eye Care by Category: Value 2018-2023
Table 37 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Eye Care: % Value 2019-2023
Table 39 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 40 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovative products, new technology and delivery formats drive value growth
Population growth drives sales, while pharmacists encourage customers to stock up
Beiersdorf AG continues to lead sales, offering consumers value for money
PROSPECTS AND OPPORTUNITIES
The rising prevalence of chronic diseases increases the demand for wound care
Home-made alternatives limit growth across the forecast period
Local brands gain popularity, offering affordable prices while being widely available
CATEGORY DATA
Table 42 Sales of Wound Care by Category: Value 2018-2023
Table 43 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Wound Care: % Value 2019-2023
Table 45 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 46 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 47 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The economic situation influences purchase decisions and challenges sales
Increasing awareness about alternative methods of gaining vitamins
Product innovation from international brands drives value growth in vitamins
PROSPECTS AND OPPORTUNITIES
Declining disposable incomes lead to slower growth across the forecast period
High fragmentation on the competitive landscape as players' market differences
Medical professionals play a key role in brand promotion
CATEGORY DATA
Table 48 Sales of Vitamins by Category: Value 2018-2023
Table 49 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 50 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Vitamins: % Value 2019-2023
Table 52 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 53 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 54 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Self-medication drives demand as consumers adopt a preventive approach
Counterfeit products challenge retail volume sales in 2023
Vitabiotics retains its lead, offering a wide range of products
PROSPECTS AND OPPORTUNITIES
The economic environment will impact demand across the forecast period
Direct selling remains a key channel to promote and sell dietary products
Paediatric dietary supplements continue to be dominated by local players
CATEGORY DATA
Table 55 Sales of Dietary Supplements by Category: Value 2018-2023
Table 56 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 57 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 58 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 59 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 60 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 61 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising levels of obesity in Nigeria contribute to retail volume growth
Slimming teas records double-digit growth, with sales driven by adult females
Edmark retains its lead, with a strong position in meal replacement
PROSPECTS AND OPPORTUNITIES
Rising interest in health and wellness to drive growth on the landscape
Counterfeit products challenge the credibility of weight management and wellbeing products
Shift in cultural expectations to provide a boost to retail volume sales
CATEGORY DATA
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN NIGERIA
2023 DEVELOPMENTS
A rising interest in activities expands the consumer base for sports nutrition
High price points lead sport nutrition to be popular among affluent consumers
International players drive sales as the landscape lacks local options
PROSPECTS AND OPPORTUNITIES
Rising interest in health and wellness drives sales across the forecast period
Consumer awareness campaigns to fuel significant sales
E-commerce drives sales as social media plays an increasing role
HERBAL/TRADITIONAL PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional products account for the lion's share of consumer health value sales
Increasing use of bitters drives retail volume growth on the landscape
Procter & Gamble Nigeria retains its lead as local players face challenges
PROSPECTS AND OPPORTUNITIES
Growth is driven by the rising availability of products and the entry of new brands
Manufacturers to capitalise on the uniqueness of their products
The ongoing shift towards product availability in pharmacies and supermarkets
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parents are increasingly willing to invest more in their childrens health
Increasing prevalence of paediatric diseases and air pollution drive growth
Medical professionals play an important role in the purchase decision
PROSPECTS AND OPPORTUNITIES
High birth rates represent strong growth opportunities over the forecast period
Vitamins set to record notable growth over the forecast period
Brands adapt to local consumers demands for smaller pack formats
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 77 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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