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Report
Consumer Health in New Zealand
Market Direction I 2024-09-18 I 111 Pages I Euromonitor
Retail current value growth within consumer health in New Zealand in 2024 has been strongly influenced by unit price growth, which is attributable to the broader inflationary pressures affecting New Zealand in the years since COVID-19 first hit the country's shores. With international and domestic supply chains severely disrupted as demand returned at pace following the removal of movement and travel restrictions, a consequence of this has been higher costs for both manufacturers and retailers a...
Euromonitor International's Consumer Health in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in New Zealand
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cold and flu incidence rates up on 2023, driving growth in demand for analgesics
Supermarkets and pharmacies remain the dominant distribution channels
Inflationary pressures drive unit price growth, cost of living pressures drive growth for private label
PROSPECTS AND OPPORTUNITIES
Inflationary pressures expected to ease, unit price growth expected to slow
Impact on analgesics of pseudoephedrine regulatory changes remains uncertain
Strong brand awareness to drive continued dominance for the incumbent leaders, but the competition is increasing
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cold and flu incidence rates are up, driving growth in demand
Pseudoephedrine back on shelves in New Zealand
Multinational players continue to dominate cough, cold and allergy remedies
PROSPECTS AND OPPORTUNITIES
Increased focus on preventative health should benefit sales
Uncertainty around impact of pseudoephedrine regulatory changes
Sticky consumer preferences provide challenge for retail e-commerce growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Poor dietary choices drive demand for digestive remedies
Inflationary pressures drive unit price growth
Reckitt Benckiser maintains its lead in digestive remedies
PROSPECTS AND OPPORTUNITIES
Healthy eating trend likely to place pressure on sales of digestive remedies
Many New Zealanders are still expected to resort to digestive remedies
Brand loyalty will remain a barrier to growth for smaller players
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hair loss treatments performs well, due to population ageing and prevention
Multinational players continue to lead dermatologicals
New Zealand mother develops world-first glow in the dark lice powder
PROSPECTS AND OPPORTUNITIES
Prospects for dermatologicals will be shaped by demographic trends
Beauty products likely to provide tough competition for dermatologicals
Social stigma of certain products likely to benefit online sales
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
While volume sales fall, inflationary pressures drive up unit prices
NRT gum and NRT patches remain the most popular offerings
Dominance of Johnson & Johnson and Dr Reddy's continues
PROSPECTS AND OPPORTUNITIES
Sluggish performance expected, due to falling target market and lack of innovation
E-vapour products provide challenges and opportunities
Snuff and chewing tobacco could be legalised to help smokers quit
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
High levels of stress and anxiety lead to disrupted sleep patterns
Sleep Drops continues to dominate sleep aids
High local prices and regulation of melatonin see consumers purchase sleep aids directly from overseas
PROSPECTS AND OPPORTUNITIES
Further growth expected for sleep aids, due to stress, anxiety, ageing, and gaming
Competitive landscape expected to remain stable
Increased competition from prescription medicines likely
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deteriorating eye health drives growth for standard eye care
Increase in outdoor activities increases demand for allergy eye care
Clear Eyes retains its leading position in eye care
PROSPECTS AND OPPORTUNITIES
Bright future predicted for eye care
Castor oil may have potential as a natural treatment for dry eyes
Effects of climate change to continue to influence eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing participation in sports, and the ageing population drive growth
Wound care remains a highly mature category
Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Growth of wound care set to stabilise, although demographic trends could have a positive impact
Competitive landscape to remain stable
Growth prospects tied to environmental sustainability
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price rises drive value growth, while volume growth is weak amidst ongoing cost-of-living crisis
Multivitamins shifts from a generalised to a personalised approach, concentrating on specific health concerns
Vitamins embrace an enjoyable consumption experience
PROSPECTS AND OPPORTUNITIES
Anticipated recovery in demand as the cost-of-living crisis abates
Opportunity for hyperpersonalised solutions in vitamins
Vitamins is poised to encounter growing competition from functional wellness products
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements demonstrates resilience
New formats have emerged, with gummies continuing to align with evolving consumer preferences
Growing demand for beauty and brain health supplements
PROSPECTS AND OPPORTUNITIES
Women's health set to become a central focus within dietary supplements
Vegan supplements poised for growth
Increasing prioritisation of environmental responsibility
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supplement nutrition drinks leads the way in terms of growth in weight management and wellbeing
Competition from outside the category places downward pressure on growth
Declining volume trend for meal replacement and weight loss supplements
PROSPECTS AND OPPORTUNITIES
High obesity rate set to drive consumer demand
Increased competition from adjacent categories expected
Ageing population presents opportunities for supplement nutrition drinks
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports protein powder remains the largest category within sports nutrition
Local dairy industry means low barriers to entry, with heavy segmentation
Sports non-protein products is the strongest performer
PROSPECTS AND OPPORTUNITIES
Inflationary pressures expected to ease, unit price growth expected to slow
Sustainability considerations will give rise to growth in plant-based protein products
Protein/energy bars expected to see the strongest performance
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further growth for herbal/traditional products
Local players leverage the growing consumer preference for sustainable products
Sleep aids remains the strongest performer within herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Further gains over the forecast period, in line with growing consumer awareness and acceptance of natural remedies
Increased competition expected as consumers gravitate towards herbal/traditional alternatives
Herbal/traditional sleep aids expected to continue to see the strongest growth over the forecast period
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressures hamper volume sales, but drive unit price growth
Vitamins and dietary supplements continues to dominate
Competitive landscape remains stable
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements set to drive sales and growth
Format innovation to make paediatric products more palatable
Demand for herbal/traditional and natural products set to grow
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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