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Report
Consumer Health in Morocco
Market Direction I 2024-10-09 I 101 Pages I Euromonitor
In 2024, Morocco's consumer health industry faces a mix of challenges and advancements. The lingering effects of inflation continue to weaken purchasing power, despite government measures such as VAT exemptions and cuts in import duties. While Morocco has managed to avoid the direct foreign exchange issues faced by other nations, the global economic climate still exerts pressure.
Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Morocco
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN MOROCCO
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by: Value Category2019-2024
Table 4 Sales of Consumer Health by: % Value Growth Category2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by: Value Category2024-2029
Table 11 Forecast Sales of Consumer Health by: % Value Growth Category2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity remains prevalent among Moroccan consumers in 2024
Medical professionals as trusted advisors
Players invest in packaging and branding
PROSPECTS AND OPPORTUNITIES
Solid growth forecast for overall category
Natural and herbal trends to persist, while health authorities focus on education
Government initiatives should encourage local production
CATEGORY DATA
Table 94 Sales of Analgesics by Category: Value 2019-2024
Table 95 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Analgesics: % Value 2020-2024
Table 97 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 98 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 99 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Generics appeal to price-sensitive consumers, while increased allergens support growth of specific segments
NSAIDs see continued high use despite natural and herbal trends
Cough remedies containing pholcodine are banned
PROSPECTS AND OPPORTUNITIES
Rising living costs will continue to influence purchasing decisions, with growth driven by self-medicating trend
Consumers will show greater interest in natural and herbal remedies as health authorities strive to communicate potential dangers of medicine misuse
Global challenges and local policy changes to impact category progress
CATEGORY DATA
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 15 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 17 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Diverse consumer preferences when selecting digestive remedies
Maphar and Laprophan maintain overall leadership in 2024
Cultural habits and economic constraints drive purchasing decisions
PROSPECTS AND OPPORTUNITIES
Emerging popularity of probiotics amid category-wide growth
Natural and herbal trend offers further growth potential
Increased player focus on innovation and local production, with food poisoning frequency supporting sales
CATEGORY DATA
Table 18 Sales of Digestive Remedies by Category: Value 2019-2024
Table 19 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 22 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brand reputation remains important to local consumers
Betadine and Systral-C remain popular brands from leader Laprophan
Skincare practices influenced by local culture
PROSPECTS AND OPPORTUNITIES
Rising incidence and severity of skin issues bodes well for dermatologicals
Greater demand for natural and herbal products, while e-commerce gains traction
Increased image-consciousness to become key growth driver
CATEGORY DATA
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 29 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tobacco tax pushes up cost of smoking
Niche category with products suffering limited availability
Low levels of awareness hinder growth
PROSPECTS AND OPPORTUNITIES
OTC solutions offer growth potential amid rising tobacco taxes and expanding consumer base
Alternatives to patches will become more widely available
Health concerns should help soften competitive threat from vaping
CATEGORY INDICATORS
Table 31 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 32 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 33 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 35 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 37 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid growth for sleep aids in 2024
Limited access to mental health services drives demand
Price sensitivity remains prevalent, and traditional remedies remain popular
PROSPECTS AND OPPORTUNITIES
OTC and herbal sleep aids set to see strong growth
Increasing interest in natural and herbal solutions
Challenges remain despite positive outlook
CATEGORY DATA
Table 38 Sales of Sleep Aids: Value 2019-2024
Table 39 Sales of Sleep Aids: % Value Growth 2019-2024
Table 40 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 41 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 42 Forecast Sales of Sleep Aids: Value 2024-2029
Table 43 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye care benefits from multitude of growth drivers
Promopharm remains outright leader
Economic stress continues to impact development, while allergy eye care benefits from environmental factors
PROSPECTS AND OPPORTUNITIES
Eye care set to see further growth
Educational initiatives should encourage more self-medication for eye problems
Players to invest more in natural positioning
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Active lifestyles offer growth opportunities for wound care
URGO and Comed maintain leadership though competition intensifies
Price sensitivity influences demand
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle changes will continue to boost category performance
Greater hygiene-consciousness post-pandemic bodes well for wound care
More players to introduce bioactive products
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Focus on preventive health measures supports category expansion
Bayer and Laboratoires Laprophan continue to lead vitamins overall
Vitamin C maintains popularity
PROSPECTS AND OPPORTUNITIES
Expansion of preventative healthcare to direct progress
Multivitamins set to remain popular
Competition from fortified foods just one factor that may potentially weaken demand
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health consciousness is boosting dietary supplements in 2024
Imported US and European brands threaten leading players
Ginseng continues to post rapid growth, while price sensitivity impacts purchasing decisions
PROSPECTS AND OPPORTUNITIES
Expansion of preventative healthcare set to drive demand
Regulatory changes leading to short-term challenges and long-term benefits
Protein supplements likely to see new insect-based products
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising obesity rate fuels demand
Laboratoires Forte Pharma retains overall lead in 2024
Price sensitivity remains critical influence on purchasing decisions
PROSPECTS AND OPPORTUNITIES
Robust growth projected for forecast period
Rise in alternative methods limits growth
Further distribution gains expected for e-commerce channel
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity still high, while sports protein powder continues its steady rise
Weider Global Nutrition maintains leadership
Affordability and gym access remain issues for some
PROSPECTS AND OPPORTUNITIES
Consciousness concerning health and image will continue to rise, supporting future sales
Increased regulatory oversight set to strengthen trust in safety and efficacy standards
More domestic producers to enter the competition
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift away from active ingredients boosts demand for herbal products
Mondelez Maroc maintains overall lead amid high levels of fragmentation
Cultural impact on product usage
PROSPECTS AND OPPORTUNITIES
Preventative healthcare trend will continue to support category expansion
Government policies to strengthen trust among consumers
Bee- and cannabis-derived products offer potential for greater growth
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
High birth rates and rising health awareness among parents push growth in 2024
Maphar Laboratoires continues to lead overall paediatric consumer health
Paediatric vitamins and dietary supplements still ahead of the rest
PROSPECTS AND OPPORTUNITIES
Rising awareness about paediatric self-medication offers further growth potential
Persistent shift towards herbal variants
E-commerce set to see further gains, though pharmacies will remain dominant distribution channel
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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