Report

Consumer Health in Morocco
Euromonitor International
October 2022

List Of Contents And Tables

CONSUMER HEALTH IN MOROCCO
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Self-medication supports growth
Local player Bottu continues to lead
Ibuprofen recovers from bad press
PROSPECTS AND OPPORTUNITIES
Social behaviour changed by COVID-19
Generic products to benefit from government backing
Drugstores/parapharmacies become more common
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased exposure to pollen boosts demand for antihistamines/allergy remedies
Galenica Laboratoires SA retains leadership despite increasing pressure from generics
Local companies continue to dominate as government favours local pharmaceutical manufacturing
PROSPECTS AND OPPORTUNITIES
Normalisation of public life maintains value sales
Antihistamines/allergy remedies register higher growth
Self-medication growing as Moroccan consumers become more comfortable with OTC products
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Modern lifestyles and poor diets helping digestive remedies to grow in Morocco
Consumers feel confident about the safety of available digestive remedies
Supported by the government, local players dominate
PROSPECTS AND OPPORTUNITIES
Steady growth over the forecast period
Food poisoning a common source of sales for digestive remedies
Developments in herbal products will lead the way for health-conscious consumers
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Topical germicidals/antiseptics still in demand due to frequent hand washing
Topical germicidals/antiseptics gain value share
Prevalence of dermatological conditions remains high due to low hygiene standards
PROSPECTS AND OPPORTUNITIES
Dermatologicals growth continues as normal
Topical germicidals/antiseptics best performer over forecast period
Social stigma of certain products benefits online sales
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
NRT smoking cessation aids considered expensive and unnecessary
Pierre Fabre SA Laboratoires to retain monopoly status
Monopoly structure leads to high prices
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
More competition needed to stimulate growth
Concerns about vaping could lead e-smokers to NRT smoking cessation aids
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value growth remain high, driven by demographic and epidemiological factors
Sothema to retain leadership thanks to affordable brands as second-place Maphar also increases share
Traditional herbal products popular in Morocco
PROSPECTS AND OPPORTUNITIES
Moroccans less wary of sleeps aids over forecast period
Consumers look for natural ingredients
Doctors can be an effective marketing tool to propel the sales of sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2017-2022
Table 44 Sales of Sleep Aids: % Value Growth 2017-2022
Table 45 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 46 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 47 Forecast Sales of Sleep Aids: Value 2022-2027
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Large amount of time spent in front of screens boosts demand for eye care products
Sothema retains its leadership
Drops remains the dominant format in eye care
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Natural positioning and further innovation needed
Medical caravans in Morocco increase brand awareness in eye care
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2017-2022
Table 50 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Eye Care: % Value 2018-2022
Table 52 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 53 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising instances of chronic wounds and diabetic ulcers, and an increasing geriatric population propel growth in wound care
Leading players retain their positions with well-known brands
Imported brands enter, chipping away at brand leaders' value shares
PROSPECTS AND OPPORTUNITIES
Wound care set to see continued growth as people practice sports and engage in physical activities again
Practicality and affordability are key factors in consumer decision making in wound care
Innovation needed to stand out from competition
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins, as a category, records solid growth since the onset of the COVID-19 pandemic
Bayer to retain its lead in 2022 despite increasing pressure from smaller players
Paediatric vitamins remains niche with considerable room for growth
PROSPECTS AND OPPORTUNITIES
Healthy value growth over forecast period
Doctors are not normally consulted before Moroccans purchase vitamins
E-commerce increases consumer awareness and boosts sales of vitamins
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2017-2022
Table 62 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Vitamins: % Value 2018-2022
Table 65 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 66 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend supports growth of dietary supplements
Despite decreased value share, GSK will continue to lead dietary supplements as Laprophan settles for second place
Imported brands and e-commerce put pressure on leaders
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Split expected to remain stable as consumers stick to necessary products
Dietary supplements taken in combination with positive lifestyle changes
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising obesity level supports growth of weight management and wellbeing
Forte Pharma maintains lead despite growing competition from smaller players
Players with online presence perform well
PROSPECTS AND OPPORTUNITIES
Consumers seek to attain and maintain a healthy weight, supporting growth in weight management and wellbeing category
Penetration remains low as home remedies still popular amongst Moroccans
Fears over diabetes to stimulate growth in the coming years
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher value growth as more people take up physical activity
Weider Global Nutrition retains leadership thanks to brand recognition and wide availability
E-commerce important channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
Good outlook over forecast period
Sports nutrition continues to grow in Morocco
International brands continue to dominate sports nutrition
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2017-2022
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued healthy value growth in 2022
Mondelez Maroc to retain leadership thanks to widely recognised successful brands
Varied distribution supports growth, with e-commerce gaining value share
PROSPECTS AND OPPORTUNITIES
Growing interest in herbal/traditional products as consumers seek to avoid side effects
Blurring of the lines of herbal/traditional products with other product areas
Lack of regulation makes growth easier
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued healthy value growth in 2022
Maphar Laboratoires benefits from wide range and strong brands
Cough and cold remedies register muted value growth
PROSPECTS AND OPPORTUNITIES
High birth rate maintains value sales
Shift towards natural products over forecast period
Players focus on child-friendly design
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027