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Report
Consumer Health in Mexico
Market Direction I 2023-10-10 I 115 Pages I Euromonitor
In 2023, after three years of placing health at the forefront due to the pandemic, Mexicans have finally found some respite and are shifting their focus away from health concerns. While the public healthcare system grapples with supply shortages, particularly in specialised medications such as cancer treatments, reasonably healthy consumers are redirecting their priorities. Rather than proactively purchasing medications for preventive measures, they are increasingly adopting a reactive approach,...
Euromonitor International's Consumer Health in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Mexico
Euromonitor International
October 2023
List Of Contents And Tables
CONSUMER HEALTH IN MEXICO
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
"Tripledemic" in early 2023 boosts sales of analgesics
Effectiveness and cost-efficiency are the key drivers behind Mexicans' preference for acetaminophen
Bayer benefits from positioning Flanax as suitable for exercise-related muscle pain
PROSPECTS AND OPPORTUNITIES
Post-pandemic self-medication trend will drive future growth of analgesics
CBD has the potential to shape future use of topical analgesics
Focus on affordability in the face of a cost-of-living crisis
CATEGORY DATA
Table 30 Sales of Analgesics by Category: Value 2018-2023
Table 31 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Analgesics: % Value 2019-2023
Table 33 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 34 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 35 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
2023's "tripledemic" is a key growth driver for the category in Mexico
A deteriorating environment reflects negatively on Mexicans' respiratory systems
Brand growth depends on effective strategies, rather than only situational factors
PROSPECTS AND OPPORTUNITIES
Post-pandemic means more frequent self-treatment at home
Brands must differentiate through product segmentation and innovation
Private label offers growth potential in a challenging economic environment
CATEGORY DATA
Table 36 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 37 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 39 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 40 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 41 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tourism boosts sales of digestive remedies in a very particular way
Heatwaves affect Mexicans' digestive systems due to food spoilage
PROSPECTS AND OPPORTUNITIES
Mexicans are culturally bound to digestive remedies
Anxiety and stress plague younger Mexicans
Digital marketing will increasingly drive sales
CATEGORY DATA
Table 42 Sales of Digestive Remedies by Category: Value 2018-2023
Table 43 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 45 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 46 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 47 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Previous stockpiling constrains stronger demand for some dermatologicals
Dermocosmetics indirectly compete with dermatologicals
Spotlight on vaginal health without taboos
PROSPECTS AND OPPORTUNITIES
Surprises are unlikely over the forecast period
Haemorrhoids are a recurring issue for Mexicans
Smaller families and declining birth rates set to affect demand for some dermatologicals
CATEGORY DATA
Table 48 Sales of Dermatologicals by Category: Value 2018-2023
Table 49 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 51 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 52 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 53 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 54 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Perrigo remains the champion in a declining category
Electronic Nicotine Delivery Systems an increasing threat for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
The range of NRT presentations in Mexico can be expanded
E-vapour products not the only alternative to NRT smoking cessation aids
Uncertainty in the tobacco industry reflected in demand for NRT smoking cessation aids
CATEGORY INDICATORS
Table 55 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 56 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 57 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mexicans' fragile mental health since the pandemic contributes to poor sleeping habits
A wide range of products to address various needs
Nyquil Z takes sleep aids by storm in Mexico
PROSPECTS AND OPPORTUNITIES
Mexicans' mental health will remain one of the key factors driving demand for sleep aids
CBD offers interesting possibilities in the realm of sleep aids
Diphenhydramine set to displace melatonin and herbal/traditional products
CATEGORY DATA
Table 62 Sales of Sleep Aids: Value 2018-2023
Table 63 Sales of Sleep Aids: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 65 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 66 Forecast Sales of Sleep Aids: Value 2023-2028
Table 67 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation impacts demand for eye care due to rising price-sensitivity
Counterfeit products are a challenge for OTC eye care
Laboratorios Sophia retains its convincing lead due to strong consumer trust
PROSPECTS AND OPPORTUNITIES
Eye care appeals to a niche consumer segment in Mexico
Limited innovation in eye care ingredients or formats hinders stronger growth
Relevant drivers of demand or long-term development opportunities?
CATEGORY DATA
Table 68 Sales of Eye Care by Category: Value 2018-2023
Table 69 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Eye Care: % Value 2019-2023
Table 71 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 72 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 73 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite several years of post-pandemic normality and activity, demand for wound care continues to decline
For Mexicans, natural disasters are always looming
Brands play to their strengths to remain relevant, while private label benefits from lower prices
PROSPECTS AND OPPORTUNITIES
Wound care is a mature category with few avenues for growth
Birth rates are dropping, reducing major target audience
Branded wound care to focus on offering higher value for each product
CATEGORY DATA
Table 74 Sales of Wound Care by Category: Value 2018-2023
Table 75 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Wound Care: % Value 2019-2023
Table 77 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 78 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 79 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers shift from prevention to reaction
Differentiation is the key to survival in a maturing category
Private label retains a notable presence in vitamins
PROSPECTS AND OPPORTUNITIES
Interest in preventive health is set to return over the forecast period
Vitamins increasingly becomes a space focused on both health and beauty
E-commerce will continue to penetrate vitamins in the coming years
CATEGORY DATA
Table 80 Sales of Vitamins by Category: Value 2018-2023
Table 81 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 82 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 83 NBO Company Shares of Vitamins: % Value 2019-2023
Table 84 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 85 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mexicans review priorities, favouring leisure expenses over dietary supplements in a tight economic environment
Sales performance varies between main dietary supplements
Direct sellers continue to lose ground within dietary supplements
PROSPECTS AND OPPORTUNITIES
Influencers change the marketing landscape of dietary supplements
New ingredients can take dietary supplements into the future
Biohacking could revamp demand for dietary supplements over forecast period
CATEGORY DATA
Table 87 Sales of Dietary Supplements by Category: Value 2018-2023
Table 88 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 89 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 90 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 91 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 92 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 93 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Setbacks suffered by key direct sellers significantly impact category sales
Supplement nutrition drinks remains relevant, catering for specific nutritional needs
"Miracle products" taint the reputation of weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Mexicans increasingly willing to lose weight through exercise and nutrition
Nutritional guidance and access to gyms are more accessible than ever
Direct sellers must improve communication with consumers to recover momentum
CATEGORY DATA
Table 94 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mexicans' increasing interest in exercise supports demand for sports nutrition
GNC benefits from strong distribution as leading brand, while competitors must rely on differentiation to gain share
E-commerce strengthens penetration of sports nutrition
PROSPECTS AND OPPORTUNITIES
As interest in sports and health consciousness grows, consumers will increasingly seek more specialised sports nutrition
Sports non-protein products to gain further popularity, supported by greater availability
Sustainable sports nutrition set to gain further momentum
CATEGORY DATA
Table 12 Sales of Sports Nutrition by Category: Value 2018-2023
Table 13 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 15 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 16 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 17 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Interest in herbal/traditional products rooted in the cultural relevance of Mexico's traditional medicine
Slowing demand for dietary supplements overall is reflected in herbal/traditional space
Herbal/traditional cough, cold and allergy remedies growing due to popularity of medicated confectionary
PROSPECTS AND OPPORTUNITIES
Effects of COVID-19 will linger over forecast period, altering the dynamics of herbal/traditional products
Brand innovation will be fundamental in driving sales within a saturated environment
Organic ingredients will be increasingly sought after over the forecast period
CATEGORY DATA
Table 18 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 19 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 21 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 22 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 23 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sixth wave of COVID-19 converges with flu and cold season to boost paediatric analgesics and cough/cold remedies
Decreasing birth rates and inflation are key factors hampering growth of nappy (diaper) rash treatments
Trust in brands and retailers is fundamental for parents when buying paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
Mexico's declining birth rate to hamper stronger growth potential
Parents' concern over their children's nutrition will drive demand for paediatric vitamins and dietary supplements
Spikes in respiratory diseases among children will likely subside
CATEGORY DATA
Table 24 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 25 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 27 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 28 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 29 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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