Report

Consumer Health in Mexico
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN MEXICO
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand remains strong despite the drop in stockpiling activity
Acetaminophen remains the most popular option due to its efficacy and affordable prices
Bayer and Reckitt Benckiser remain the leading players but face mounting competition from cheaper products
PROSPECTS AND OPPORTUNITIES
Private label set to continue growing from a low base supported by more affordable prices
Bayer launches creative 'smallest first aid kit in Mexico' marketing campaign
Herbal/traditional analgesics set to continue growing
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of COVID-19 measures benefiting sales of cough, cold and allergy (hay fever) remedies
Medicated confectionery and combination products the big winners in 2022
Mondelez retains the lead in a congested competitive landscape
PROSPECTS AND OPPORTUNITIES
New and diversified product portfolios seen as important to success
E-commerce showing strong growth potential
Steady growth projected for the category while private label is seen to have potential
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Normalisation restores demand for digestive remedies
Resumption of travel and social activities boosts sales
Despite rising interest in herbal/traditional products demand still leans towards Pisa Laboratorios
PROSPECTS AND OPPORTUNITIES
Steady growth projected for digestive remedies
Rehydration the key focus in diarrhoeal remedies while laxatives sees a growing shift towards herbal/traditional products
Digital sales and marketing set to increase as consumers spend increasing amounts of time online
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of dermatologicals benefiting from easing of restrictions
Increasingly active and social lifestyles benefiting sales in 2022
Competition remains tough as players expand their portfolios and invest heavily in marketing
PROSPECTS AND OPPORTUNITIES
A return to more stable growth predicted for dermatologicals
Herbal/traditional products offer growth potential in dermatologicals
Bright outlook for paediatric dermatologicals while social media offers huge potential to educate consumers about skin complaints
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
NRT smoking cessation aids sees demand soften
Mexico tightens restrictions on e-vapour products and e-cigarettes
Despite steady growth NiQuitin remains the only significant brand in NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Sales set to decline despite rising number of smokers who are looking to quit
NiQuitin unlikely to face significant competition due to lack of demand
Heated tobacco could present a new challenge to sales of NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for sleep aids benefiting from ongoing challenges facing consumers
Herbal/traditional products continue to dominate sales
Competitive landscape and distribution remains largely unchanged
PROSPECTS AND OPPORTUNITIES
Sleep aids set for stable growth with CBD a big talking point
Natural home-made alternatives could present a threat to growth
Herbal/traditional products set to retain dominance as players increasingly focus on digital marketing
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of COVID-19 restrictions boosts demand for eye care
Demand remains limited despite rise in the number of myopia cases
Laboratorios Sophia retains the lead in a consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Steady growth projected for eye care as the number of triggers of eye complaints increase
Chamomile and drops likely to remain popular
Eye care players targeting a more youthful audience
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category maturity continues to limit growth in wound care
First aid kits continue to benefit the recommendations of the civil protection authorities
BDF and 3M continue to dominate wound care with a wide selection of quality products
PROSPECTS AND OPPORTUNITIES
Lack of innovation and category maturity expected to continue limiting growth in wound care
Falling birth rate a further threat to growth but the older generation could offer new opportunities
Private label could benefit from difficult economic scenario
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins still on the menu despite easing concerns around COVID-19
Multivitamins remain popular as players look to offer targeted solutions
Private label benefits from affordability and value
PROSPECTS AND OPPORTUNITIES
Stable growth predicted for the forecast period as COVID-19 fears soften
Players set to look for new ways to drive consumption
E-commerce set for further gains
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Immunity boosting properties remain a key selling point for dietary supplements
Distribution and marketing key to success in dietary supplements
Herbalife leads but more affordable smaller brands continue to win share
PROSPECTS AND OPPORTUNITIES
Direct selling and pharmacies set to remain key to growth
Organic and vegan products a small but growing trend
Immunity likely to remain a key focus while Mexico's ageing society offers further growth potential
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of weight management and wellbeing pick up as consumers look to shed their pandemic weight gain
Sales of supplement nutrition drinks benefit from widening target audience
Direct selling remains key to the success of weight management and wellbeing with Herbalife leading the way
PROSPECTS AND OPPORTUNITIES
Steady growth projected as consumers are expected to look for convenient ways to lose weight
Sales should benefit from new product development and marketing despite questions over product efficacy
Herbalife and direct selling will remain at the heart of the category's success
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to more active lifestyles fuels growth in sports nutrition
E-commerce thriving thanks to its convenience and access to a wider range of brands and products
Maxiva retains the lead but competition continues to grow
PROSPECTS AND OPPORTUNITIES
Increased focus on health and fitness should ensure stable demand for sports nutrition
Competition expected to intensify while e-commerce looks set for further gains
Birdman set to fly higher with its clean label range of sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products sees a more confident performance as COVID-19 fears subside
Sales thriving as the lifting of COVID-19 measures creates new demand
Herbalife retains the lead in a competitive field
PROSPECTS AND OPPORTUNITIES
Mixed outlook for herbal/traditional products as easing of COVID-19 fears impact product sales in different ways
Is CBD set to be the new wonder ingredient?
Longstanding traditions likely to sustain demand for herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
The easing of COVID-19 restrictions impacts paediatric consumer health in different ways
A return to more active lives away from the home benefits sales of nappy (diaper) rash treatments and paediatric motion sickness remedies
Consumers continue turning to trusted brands and trusted retail channels when it comes to their children's health
PROSPECTS AND OPPORTUNITIES
Bright outlook for paediatric consumer health with growing demand for vitamins and dietary supplements
Return to more active lifestyles likely to benefit sales of many paediatric consumer health products
Parents favour child-specific products when it comes to their children's health
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027