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Report
Consumer Health in Malaysia
Market Direction I 2023-10-19 I 111 Pages I Euromonitor
Since the outbreak of COVID-19, Malaysian consumers have been increasingly focused on preventative health measures, and this trend continued into 2023. Alongside the adoption of healthier diets and exercise behaviours, consumers sought out vitamins and dietary supplements in a bid to boost their immune systems. This was reflected in the strong performance of products such as vitamin C, vitamin D and multivitamins, despite the fact that fears surrounding the COVID-19 pandemic had largely declined...
Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Malaysia
Euromonitor International
October 2023
List Of Contents And Tables
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2023: the big picture
2023 key trends
Competitive landscape
Retailing developments
What's next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
New product innovation fuels growth in topical analgesics
Rise in herbal/traditional options by local manufacturers
Inflationary pressures facilitate switch to generic brands and private labels
PROSPECTS AND OPPORTUNITIES
Analgesics expected to continue on steady growth trajectory
Growth in number of new launches targeting sports-related pain, as well as those with a more convenient application format
Greater adoption of generic analgesics is expected to lower unit prices
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers in Malaysia maintain appetite for cough, cold and allergy (hay fever) remedies due to sustained interest in illness prevention
Emergence of more innovative formats, such as patches and sprays
Rising competition from immunity-strengthening vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Positive outlook fuelled by return of busier, more sociable lifestyles, with herbal/traditional ingredients continuing as key manufacturer focus
Development of new product for specialised use
Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High-stress lifestyles contribute to strong growth in antacids
On-the-go formats accommodate time-pressed consumers
Domestic manufacturers ramp up their investment in digestive remedies
PROSPECTS AND OPPORTUNITIES
Trend towards busier lifestyles projected to spur growth in more convenient formats, including within motion sickness remedies
Rising competition from dietary supplements, as well as kombucha
Increasingly educated consumers to cultivate rising demand for diarrhoeal remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mixed performance in 2023, as consumers return to active, outdoor lifestyles
Hair loss treatments hone in on cutting-edge stem cell technology
Rise in sales performance of private label as manufacturers eye opportunity of soaring living cost
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated demand from parents to drive demand for nappy (diaper) rash treatments
Positive outlook for domestic manufacturers
Offline sales likely to retain dominant but e-commerce showing signs of promise
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Delay in tabling of smoking ban bill boosts growth for NRT smoking cessation aids
Sales of NRT smoking cessation aids remain largely confined to pharmacies although legislative changes will lead to wider distribution
Competitive landscape remains highly consolidated
PROSPECTS AND OPPORTUNITIES
Demand could potentially spike in the event of approval obtained for the Control of Smoking Products for Public Health Bill 2023
Legislative changes could have negative impact on NRT smoking cessation aids and give rise to vaping culture
Little change in competitive landscape
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN MALAYSIA
2023 DEVELOPMENTS
EYE CARE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand on eye care is boosted by strong exposure to digital gadgets
Innovative new launches with more advanced claims
New vial packaging format offers consumers a more hygiene option
PROSPECTS AND OPPORTUNITIES
Standard eye care expected to lead growth in eye care, with new product development likely to focus around greater efficacy and the treatment of specific issues
Eye health supplements pose a threat to the growth of eye care
Distribution through offline channels will remain solid, with convenience stores expected to grow in importance
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2018-2023
Table 45 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Eye Care: % Value 2019-2023
Table 47 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 48 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of outdoor activities spurs growth in wound care
Continued diversification in application format of plasters/adhesive bandages
Private label offerings produced by chained pharmacies are more serious competitors to leading brands
PROSPECTS AND OPPORTUNITIES
Wound care looks set to see healthy growth over the forecast period, fuelled by investment in new product development
Pharmacy chain network will continue to expand but convenience stores will also gain traction
Private label offerings look set to make further gains
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2018-2023
Table 51 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Wound Care: % Value 2019-2023
Table 53 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 54 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Single vitamins continue to grow in popularity, with immunity-boosting products seeing high demand
Multivitamins strengthen their appeal
Slower-release immunity-strengthening products remain popular, as preventative health trend persists
PROSPECTS AND OPPORTUNITIES
Multivitamins will target the needs of specific consumer groups in order to become more competitive
New and innovative formats expected to inform new product launches
Private labels anticipated to gain traction as a result of high cost of living
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2018-2023
Table 57 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 58 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 59 NBO Company Shares of Vitamins: % Value 2019-2023
Table 60 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 61 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Immunity remains a key focus in dietary supplements, while eye health and probiotic formulations benefit from return to busier lifestyles
Focus on supplements with a beauty positioning
Evolving product format discovered in dietary supplement results in blurring between food and beverage with health supplements
PROSPECTS AND OPPORTUNITIES
Holistic health approach will be key manufacturer focus
New, advanced ingredients and more convenient formats will drive growth
Online sales and marketing set to expand as competition grows
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2018-2023
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 65 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 66 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weight management and wellbeing sees healthy growth as Malaysians seeks convenient solutions to their nutritional needs
Slimming teas face competition from other weight-loss drinks, with more interesting and diversified flavours
International direct sellers adopt localised marketing campaigns to boost consumption
PROSPECTS AND OPPORTUNITIES
Growing levels of health-consciousness will spark aggressive new launches by retailers
Local brands to gain traction
Growing competition from sports nutrition products, which are increasingly marketed with weight management benefits
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued healthy growth as a result of resumption of sport and fitness activities
Manufacturers seek to differentiate their portfolios through new ingredients
Convenient consumption formats cater to busy on-the-go lifestyles
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, thanks to continued manufacturer innovation
Sports nutrition could face rising competition from other high-protein foods
Distribution likely to see a further shift online
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2018-2023
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for herbal/traditional products remains strong , with immunity remaining a key focus in tonics
Tiger milk mushroom sees high degree of manufacturer interest
Competitive landscape becomes increasingly fragmented, as new manufacturers emerge with new product launches
PROSPECTS AND OPPORTUNITIES
Research and development to focus on herbal/traditional cough remedies
Immunity-strengthening herbal/traditional dietary supplements and tonics are expected to gain greater exposure
Manufacturers set to diversify their product ranges
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric vitamins and dietary supplements continue to enjoy solid growth as parents prioritise children's preventative health
Paediatric vitamins and dietary supplements evolve in line with changing lifestyles
Products to support cognitive development gain traction
PROSPECTS AND OPPORTUNITIES
Robust growth expected for paediatric vitamins and dietary supplements, with brands sold in bricks-and-mortar retailers leading the way
Strong potential for products that can support academic performance
Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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