Please Wait.....
Report
Consumer Health in Malaysia
Market Direction I 2022-10-05 I 111 Pages I Euromonitor
Since the outbreak of COVID-19 in 2020 consumers have been increasingly focused on taking preventative health measures with this trend continuing to be seen in 2022. Alongside following a healthier diet and taking more exercise, consumers have also been looking for vitamins and dietary supplements that can boost their immune system. This is reflected in the dynamic growth being seen in categories such as vitamin C and vitamin D and multivitamins, with demand remaining strong in 2022 despite fear...
Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Malaysia
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Rising Health-Conscious Consumers Driving Growth in Consumer Health
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of COVID-19 restrictions boosts sales of topical analgesics/anaesthetic
Manufacturers focus on providing a more specific positioning and faster acting results
GSK retains the lead but competitive landscape becoming increasingly fragmented
PROSPECTS AND OPPORTUNITIES
Analgesics expected to continue on steady growth trajectory
Local manufacturers could benefit from lower prices
Consumers likely to increasingly demand products that provide fast and effective pain relief
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products retain a stronghold in the category with demand benefiting from easing of COVID-19 restrictions
Throat sprays drive growth in pharyngeal preparations
Sales continue to suffer from competition from alternative solutions
PROSPECTS AND OPPORTUNITIES
Positive outlook fuelled by new product development, increased education and awareness and the lifting of COVID-19 restrictions
Stronger promotional effort featured within online sales channel
Blurring lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Antacids continues to thrive despite challenges
Innovative and convenient product formats finding favour among busy consumers
Local manufacturers see potential in digestive remedies
PROSPECTS AND OPPORTUNITIES
Convenient packaging likely to remain a growing trend as digestive remedies benefits from life returning to relative normality
Competition from increased intake of digestive supplements
Increased levels of convenience expected to drive small but growing shift towards e-commerce
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of COVID-19 restrictions has a mixed impact on dermatologicals
Domestic players benefit from lower pricing but international brands continue to lead
Natural ingredients and convenient formats gaining traction
PROSPECTS AND OPPORTUNITIES
Private label and local manufacturers likely to look for further growth opportunities
Offline sales likely to retain dominant but e-commerce showing signs of promise
Rising competition from dermocosmetics could limit demand for some products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
NRT smoking cessation aids benefiting from government efforts aimed at reducing smoking prevalence
Players continue to focus on educating consumers through quit smoking campaigns
Competitive landscape remains highly consolidated while pharmacies account for the bulk of sales
PROSPECTS AND OPPORTUNITIES
Tobacco and Smoking Control Act a potential generation end game blanket ban on smoking
Government expected to provide more subsidies to encourage people to quit smoking while e-vapour products continue to pose a threat
Little change expected in the competitive landscape
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN MALAYSIA
2022 DEVELOPMENTS
EYE CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong correlation between lifestyle changes and demand for standard eye care
Moisturisation and hydration a key focus of new product launches
Innovative product formats enhance competitive advantages
PROSPECTS AND OPPORTUNITIES
Standard eye care expected to lead growth in eye care
Convenient and hygienic formats likely to become more popular
Eye health supplements pose a threat to the growth of eye care
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wound care sees modest growth in 2022
Private label benefiting from new product launches
Innovative products help international players to retain their lead
PROSPECTS AND OPPORTUNITIES
Wound care looks set for healthy growth over the forecast period fuelled by investment in new product development and innovation
Product design will remain important while e-commerce looks to take a bigger share
Private label looks set for further gains, but Hansaplast likely to retain its strong lead
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2017-2022
Table 50 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Wound Care: % Value 2018-2022
Table 52 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 53 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins targeting the immune system continue to grow in popularity
A return to more active lifestyles affects demand for vitamins
Deepening knowledge on the benefits of vitamin D and vitamin B continues to drive sales
PROSPECTS AND OPPORTUNITIES
Immunity strengthening positioning anticipated to remain significant
New and innovative product formats expected to inform new product launches
Private label could take advantage of challenging economic circumstances
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2017-2022
Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 57 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The immune system remains a key focus within dietary supplements
Products in a convenient drink format finding favour, while demand for herbal/traditional products continues to grow
Dietary supplements targeting stress relief and improved sleep growing in popularity
PROSPECTS AND OPPORTUNITIES
Consumers expected to return their focus to dietary supplements with a beauty positioning
Dietary supplements set to see the launch of more targeted product lines
Online sales and marketing set to expand as competition grows
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2017-2022
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 64 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Focus on healthy living leading to surging demand for supplement nutrition drinks
Product diversification seen as competition increases
Direct sellers target the Muslim population during Ramadan
PROSPECTS AND OPPORTUNITIES
Products targeting on weight management expected to display strong performance
More players likely to team up with Buy Now Pay Later providers to promote affordability
Competition likely to intensify with some players shifting focus from a weight loss to wellbeing positioning
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand picks up as restrictions are lifted on the fitness industry
Discounts and price competition become distinctively attractive
Constant launch of products with more specific positioning
PROSPECTS AND OPPORTUNITIES
Retailers continue to introduce sports nutrition range to less active consumers
Distribution likely to see a further shift online
Higher demand expected for vegan and plant-based sports nutrition
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2017-2022
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for herbal/traditional products remains strong with a immunity remaining a key focus in tonics
Rapid Surge In Herbal/Traditional dietary supplements as consumers look for natural solutions to modern day problems
Competitive landscape remains fragmented while e-commerce makes further gains
PROSPECTS AND OPPORTUNITIES
Strong growth predicted for herbal/traditional products as consumers show a growing interest in natural ingredients
Immune-Strengthening Portfolio as Key Positioning within Herbal/Traditional
Herbal/Traditional cough, cold and allergy (hay fever) remedies expected to see more product launches over the forecast period
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Immunity-strengthening plays key roles in paediatric vitamins and dietary supplements
Demand for paediatric vitamins and dietary supplements evolving in line with changing lifestyles
Reopening of schools stimulates demand for paediatric cough/cold remedies
PROSPECTS AND OPPORTUNITIES
Positive outlook for paediatric vitamins and dietary supplements
Strong potential for products that can support academic performance
Steep discounts and promotions on e-commerce sites likely to push more consumers online for paediatric vitamins and dietary supplements
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security