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Report

Consumer Health in Lithuania

Market Direction I 2023-10-03 I 83 Pages I Euromonitor

Discounted by 10% to 2024-05-31

2023 marks the final year that the outbreak of COVID-19 impacts results. Product areas that gained sales due to the COVID-19 pandemic are returning to purchasing levels and behaviours seen before 2020. Similarly, those negatively impacted by the virus outbreak have regained their positions. Price inflation has impacted all product areas, with consumers working to reduce budgets and adapting their purchasing behaviours accordingly. However, since many items within consumer health are classed as e...

Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Health in Lithuania
Euromonitor International
October 2023

List Of Contents And Tables

CONSUMER HEALTH IN LITHUANIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments�
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Results stagnate; however, paediatric analgesics boost sales�
Ibuprofen brands dominate as US Pharmacia Sp retains its lead�
Combination analgesics lose ground as consumers become increasingly cautious
PROSPECTS AND OPPORTUNITIES
Analgesics suffer from a lack of innovation as growing concerns challenge sales�
Paediatric options to continue performing well over the forecast period�
Emergence of modern grocery retailers for the distribution of analgesics set to benefit sales�
CATEGORY DATA
Table 16 Sales of Analgesics by Category: Value 2018-2023
Table 17 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Analgesics: % Value 2019-2023
Table 19 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 20 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 21 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Combination products remain firm favourites, driving growth in 2023�
Opexa performs well following its shift from prescription-only to OTC�
Established brands benefit from strong reputations and consumer loyalty
PROSPECTS AND OPPORTUNITIES
Steady growth as the popularity of the landscape remains�
Herbal offerings and convenient formats drive sales�
Climate change leads to a higher incidence of allergies
CATEGORY DATA
Table 22 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 25 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Proton pump inhibitors gain share as Escadra rises in popularity�
International players continue to dominate, with limited local players available�
No significant innovation leads to limited results in 2023�
PROSPECTS AND OPPORTUNITIES
Healthier living and less fatty foods challenge sales of digestive products�
Digestive enzymes remain popular, with Mezym benefiting from being natural�
The ageing population drives growth for digestive remedies�
CATEGORY DATA
Table 28 Sales of Digestive Remedies by Category: Value 2018-2023
Table 29 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 31 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 32 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 33 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The return of pre-pandemic habits and activities dampens sales on the landscape�
Rise in sales for products linked to appearance and general wellbeing�
Multinationals continue to lead, leaving little space for local players in 2023
�Muted value and volume growth over the forecast period
Vaginal antifungals to reach its peak across the forecast period�
Hair loss sales is set to grow, with innovations expected on the landscape�
CATEGORY DATA
Table 34 Sales of Dermatologicals by Category: Value 2018-2023
Table 35 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 36 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 37 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 38 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The return to active lifestyles boosts growth in wound care as injuries rise�
Competitive pricing is key to driving sales in sticking plasters/adhesive bandages
Multinationals remain dominant; however, private label is gaining share�
PROSPECTS AND OPPORTUNITIES
Muted growth over the forecast period as innovation is limited�
Functionality will be in demand as consumers prefer goods for individual needs�
Natural trends rises, with organic, hypoallergenic and environmentally-friendly options
CATEGORY DATA
Table 40 Sales of Wound Care by Category: Value 2018-2023
Table 41 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 42 NBO Company Shares of Wound Care: % Value 2019-2023
Table 43 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 44 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 45 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
As the health and wellness trend rises, new habits drive sales in 2023�
Cold and grey seasons support sales of vitamin D throughout the country�
Orkla Health takes the lead, but private label remains strong�
PROSPECTS AND OPPORTUNITIES
Moderate performance, with innovation is needed in multivitamins
Private label set to perform well as economic uncertainty continues�
Sales of multivitamins to grow faster as products for specific audiences launch�
CATEGORY DATA
Table 46 Sales of Vitamins by Category: Value 2018-2023
Table 47 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 48 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 49 NBO Company Shares of Vitamins: % Value 2019-2023
Table 50 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 51 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 52 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dietary supplements benefit from a growing interest in preventative healthcare�
Seasonal flu drives sales, while fish oils rises in popularity�
Direct selling remains relevant in the fragmented landscape
PROSPECTS AND OPPORTUNITIES
Following COVID-19, sales return to normal levels with growth limited moving forward
Supplement for older consumers has a strong potential to drive growth�
Fragmentation on the landscape while private label drive growth�
CATEGORY DATA
Table 53 Sales of Dietary Supplements by Category: Value 2018-2023
Table 54 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 55 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 56 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 57 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 58 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 59 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy lifestyles, including exercise, challenge the landscape�
Direct selling offers sports nutrition to boost sales on the landscape�
Slimming teas gain ground as consumers perceive the effects to be positive�
PROSPECTS AND OPPORTUNITIES
The growing demand for sports nutrition challenges sales of weight management�
Meal replacement options create strong opportunities for growth�
Increased focus on healthier ingredients across the coming years�
CATEGORY DATA
Table 60 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 61 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 63 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 64 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive results as the interest in active lifestyles increase
Protein bars are enjoyed as snacks, even by those who do not exercise
Small players account for the largest value share, as local manufacturers remain key
PROSPECTS AND OPPORTUNITIES
The expansion of the consumer base supports strong levels of growth�
E-commerce to lead sales as direct sellers increase their offerings�
Expansion of retail presence will aid sales across the forecast period�
CATEGORY DATA
Table 66 Sales of Sports Nutrition by Category: Value 2018-2023
Table 67 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 69 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 70 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 71 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive results for herbal/traditional products despite rising inflation levels�
Seasonal cold and cough symptoms lead to positive results on the landscape�
Local manufacturer Valentis sees positive results with Pertusinas
PROSPECTS AND OPPORTUNITIES
No major changes set to take place across the forecast period�
Valentis will benefit from its positive reputation on the paediatric landscape
Focus on climate change has the potential to expand the consumer base
CATEGORY DATA
Table 72 Sales of Herbal/Traditional Products: Value 2018-2023
Table 73 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 74 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 75 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 76 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 77 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN LITHUANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Seasonal colds and flus boost sales in paediatric consumer health
Diaper rash sales are limited due to low birth rates during the pandemic
Nurofen is in high demand, boosting sales of paediatric analgesics
PROSPECTS AND OPPORTUNITIES
Parents ensure they have the budget to spend on paediatric goods
Key players remain the same during the forecast period, while private label grows
A shift towards natural products over the forecast period
CATEGORY DATA
Table 12 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 13 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 14 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 15 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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