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Report
Consumer Health in Kenya
Market Direction I 2022-10-12 I 81 Pages I Euromonitor
While consumer health is expected to register healthy current value growth in 2022, constant value growth is expected to fall slightly. The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. Added to that, a drought in Kenya is having a further effect on food security and livelihoods. However, the full impact of the global oil price rises and other commodity price rises on domestic prices has been cushioned by government subsidies, though this has come at a...
Euromonitor International's Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Kenya
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight fall in constant value sales in 2022
GSK Consumer Healthcare continues to lead and drives innovation
Warning issued regarding diclofenac
PROSPECTS AND OPPORTUNITIES.
Moderate constant value growth over forecast period
Ageing population supports volume sales
Chemists and pharmacies remain largest channel
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in constant value sales in 2022
GSK Consumer Healthcare continues to lead
Combination products with added natural ingredients increasingly popular
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Product innovations set to boost sales over the forecast period - with a focus on naturally-positioned variants
Climate change leads to higher incidence of allergies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight fall in constant value sales in 2022
Value sales remain resilient in 2022
GSK Consumer Healthcare continues to lead
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Ageing population will drive growth for digestive remedies
Strong marketing and affordable pricing key to maintaining sales over forecast period
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in constant value sales in 2022
Local companies have sizeable value share
Dermatologicals with a focus on beauty are seeing value growth
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Rising skin problems among babies drive demand for paediatric dermatologicals
Increasingly consumers look for more natural solutions
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small volume sales increase in 2022
Longstanding Ray Pharmaceutica and Beiersdorf maintain their top places, with low levels of competition in a small product area
Pricing main driver of value sales
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Higher and lower income consumers will be catered for over forecast period
Increasingly active lifestyles will help maintain steady growth in wound care over the forecast period
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins best performing consumer health product in 2022
No change in status quo in 2022
Vitamin C star performer
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
High prices could dampen volume sales
E-commerce a growing channel
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Poor performance from dietary supplements in 2022
Competitive landscape continues to be consolidated
E-commerce a growing channel
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Increased veganism sees increased demand for dietary supplements
Emerging local players in dietary supplements
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Constant value sales unchanged in 2022
Weight loss supplements account for most value sales
Change in focus from weight loss to healthier living
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
E-commerce gains value share
Healthier diets and lifestyles will lead to a lower demand for slimming aids
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight fall in constant value sales in 2022
International players dominate in small and specialised product area
Sports nutrition mainly reaches a specialist consumer base
PROSPECTS AND OPPORTUNITIES
Expansion of consumer base drives volume growth
Changes in distribution over forecast period
Increased number of vegans influence product development
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight fall in constant value sales in 2022
No change in status quo
Increasing costs of medical care and pharmaceutical medicines inspire consumers to seek more affordable, alternative remedies
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Price pressure reshapes competitive environment
Ongoing product innovation will support ongoing growth
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight fall in constant value sales in 2022
Leading players benefit from high levels of consumer trust
Vitamins and dietary supplements see continued value sales
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Shift towards natural products over forecast period
Players focus on child-friendly design
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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