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Report
Consumer Health in Kazakhstan
Market Direction I 2022-10-11 I 89 Pages I Euromonitor
Total current value sales growth for consumer health in Kazakhstan in 2022 is set to surpass that recorded in 2021. The market's performance in value terms has been distorted somewhat by price hikes amidst soaring inflation fuelled by the global recovery from the pandemic and the broader geopolitical consequences of Russia's invasion of Ukraine. However, the impact of inflationary pressures has been tempered by government price controls on a wide range of OTC products. This policy has helped to...
Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Kazakhstan
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN KAZAKHSTAN
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of the pandemic weakens overall demand for analgesics
Topical analgesics/anaesthetic category continues to benefit from population ageing
Aspirin and acetaminophen remain the leading systemic analgesics
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle trends bode well for analgesics
Cheaper generics expected to gain ground
Pharmacies will continue to dominate analgesics distribution
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ending of pandemic mitigation measures lifts demand for many product types
Volume sales tempered by changing attitudes to respiratory illnesses
Standard brands continue to dominate cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
Overall demand set to remain buoyant throughout the forecast period
Nasal sprays expected to grow fastest in volume terms
Post-pandemic behavioural changes may temper growth potential
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Long-term trends and pandemic-related factors drive demand for digestive remedies
Digestive enzymes remain the most popular product type
Solvay Pharma continues to lead multinational-dominated field
PROSPECTS AND OPPORTUNITIES
Traditional dietary habits, population ageing and busier lifestyles will fuel demand
Paediatric digestive remedies set to benefit from rising health-consciousness
Maturity and growing competition should encourage added-value launches
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for dermatologicals picks up as Kazakhstanis resume their regular routines
Topical allergy remedies/antihistamines posts strongest growth in volume sales
Niche categories hardest hit by prolonged economic uncertainty and high inflation
PROSPECTS AND OPPORTUNITIES
Rising incidence of common skin problems will continue to boost overall demand
Haemorrhoid treatments and hair loss treatments set to post fastest volume growth
Multinational brands expected to remain the most popular
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demographic trends and higher levels of physical activity fuel recovery in demand
First aid kits posts strongest growth in volume and current value terms
Veropharm and Uniferoz continue to lead fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
Wound care will continue to benefit from demographic factors and lifestyle trends
Gauze, tape and other wound care expected to show the fastest development
Heightened budget-consciousness likely to favour cheaper brands and private label
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing focus on preventive health boosts consumption of vitamins
Vitamin D is the strongest performer in volume growth terms
Direct seller Amway remains the outright leader in vitamins
PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to boost overall demand for vitamins
Vitamin D and multivitamins expected to post fastest growth in volume sales
Interest in higher-end international brands should increase as inflation comes down
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements continues to benefit from preventive health trend
Pandemic-related factors reinforce appeal of combination products
Probiotic supplements remain one of the bestselling product types
PROSPECTS AND OPPORTUNITIES
Outlook for dietary supplements remains bright
Combination dietary supplements projected to grow fastest in volume terms
Amway and Oriflame expected to remain the leading companies
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand picks up in line with the easing of the pandemic
Weight loss supplements benefits from growing desire for faster results
Direct selling companies continue to lead weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Rising health- and image-consciousness expected to support solid growth
Meal replacement set to be the best performing category
Price competition between direct sellers likely to intensify
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing participation in sports and fitness activities buoys demand
Contrasting fortunes for sports protein powder and sports protein RTD
Competitive landscape still quite fragmented despite high share of top two players
PROSPECTS AND OPPORTUNITIES
Sports nutrition will continue to benefit from rising health- and image-consciousness
Sports non-protein products projected to register the strongest volume growth
Competitive environment likely to witness greater consolidation
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Side effect concerns and population ageing remain key drivers of demand
Herbal/traditional topical analgesics grows fastest in volume terms
Herbion is the top player in a highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Interest in herbal/traditional products will remain strong over the forecast period
Herbal/traditional topical analgesics and sleep aids set to post fastest volume growth
Heightened budget-consciousness will create opportunities for cheaper products
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric consumer health remains underdeveloped in Kazakhstan
Paediatric ibuprofen sales rebound rapidly as pandemic mitigation measures end
Kazakhstani parents continue to favour multinational brands
PROSPECTS AND OPPORTUNITIES
Rising health-consciousness will continue to broaden appeal of paediatric products
Paediatric indigestion and heartburn remedies set to grow fastest in volume terms
More affordable domestic and regional brands expected to gain popularity
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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