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Report
Consumer Health in Indonesia
Market Direction I 2022-09-23 I 99 Pages I Euromonitor
While the rate of growth in retail constant value sales (2022 prices) of consumer health slowed significantly in 2022, it remained robust. Eye care, vitamins and dietary supplements were the top performers. The former benefitted from the fact that screen time has increased significantly since the onset of COVID-29 in 2020, with increased smartphone use particularly notable. Meanwhile, heightened consumer interest in health and wellness, particularly preventative health, since the onset of the pa...
Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Indonesia
Euromonitor International
September 2022
List Of Contents And Tables
CONSUMER HEALTH IN INDONESIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in COVID-19 cases undermines demand
Tempo Scan Pacific and Konimex Pharmaceutical Laboratories continue to lead a fragmented marketplace
Boosted by the pandemic, e-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
Growing popularity of self-medication will boost demand for analgesics
Government wants to create a robust supply chain for domestic manufacturing of paracetamol
Products offering relief from menstrual pain are growing in popularity
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lingering COVID-19 symptoms continue to support demand for cough remedies
Eucalyptus oil-based products are growing in demand
Even as restrictions on movement are eased, e-commerce continues to grow in popularity
PROSPECTS AND OPPORTUNITIES
Convenient form of product type will trigger growths
High levels of air pollution will continue to support demand for cough, cold and allergy remedies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Elevated stress levels support rebound in demand for digestive remedies
Increased travel drives rebound in demand for motion sickness remedies
The category is expected to recover slow but steadily
PROSPECTS AND OPPORTUNITIES
Economic recovery and easing of restrictions will support strong growth
E-commerce growth will slow as pandemic restrictions are relaxed
Motion sickness remedies score the highest growth
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Versatility helps to drive robust growth in demand for nappy (diaper) rash treatments
Improving hygiene standards are undermining demand for topical antifungals
Boosted by pandemic restrictions, e-commerce continues to grow in importance as a distribution channel
PROSPECTS AND OPPORTUNITIES
Betadine is expanding its sales channels
The arrival of monkeypox could boost demand for antipruritics
Supported by a robust birth rate, nappy (diaper) rash treatments will remain the top performer
CATEGORY DATA
Table 86 Sales of Dermatologicals by Category: Value 2017-2022
Table 87 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 88 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 89 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 90 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 91 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
SLEEP AIDS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Boost to demand provided by COVID-19 continues to weaken
With competition limited by tight regulation, Soho Industri Pharmasi's Lelap remains dominant
Regulation limits innovation
PROSPECTS AND OPPORTUNITIES
Demand will continue to shift towards herbal offerings
E-commerce will continue to expand, but store-based retail will remain dominant
Melatonin supplements will grow in popular as an alternative to sleep aids
CATEGORY DATA
Table 29 Sales of Sleep Aids: Value 2017-2022
Table 30 Sales of Sleep Aids: % Value Growth 2017-2022
Table 31 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 32 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 33 Forecast Sales of Sleep Aids: Value 2022-2027
Table 34 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prolonged use of digital devices leads to increased incidence of eye strain
Almost a third of the population has dry eyes
International brand Rohto continues to lead
PROSPECTS AND OPPORTUNITIES
Smartphone engagement will continue to rise
Increased production capacity likely to reinforce Rohto's leadership position
Elevated levels of air pollution will continue to drive demand growth
CATEGORY DATA
Table 35 Sales of Eye Care by Category: Value 2017-2022
Table 36 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Eye Care: % Value 2018-2022
Table 38 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 39 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 40 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand continues to recover but remains below pre-pandemic levels
Waterproof band aids growing in popularity
Hansaplast remains dominant
PROSPECTS AND OPPORTUNITIES
Heightened consumer interest in sport and fitness will support demand growth
Hansaplast will seek to leverage social media to maintain dominance
E-commerce will continue to thrive
CATEGORY DATA
Table 41 Sales of Wound Care by Category: Value 2017-2022
Table 42 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Wound Care: % Value 2018-2022
Table 44 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 45 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 46 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth slows as pandemic threat begins to fade
Leader Bayer launches new variant targeting Ramadan fasters
In spite of the easing of pandemic restrictions, e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Multivitamins will continue to outperform single vitamins
Vitamins A and D have potential for growth
Convenience of chewable vitamins will boost sales
CATEGORY DATA
Table 47 Sales of Vitamins by Category: Value 2017-2022
Table 48 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 49 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 50 NBO Company Shares of Vitamins: % Value 2018-2022
Table 51 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 52 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 53 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements continue to underperform vitamins
Demand for supplements regarded as non-essential remains relatively weak
Growth in e-commerce slows but remains robust
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will boost demand
The line between direct selling and e-commerce will blur
Demand for collagen will rebound
CATEGORY DATA
Table 54 Sales of Dietary Supplements by Category: Value 2017-2022
Table 55 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 56 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 57 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 58 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 59 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 60 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising obesity prevalence boosts demand
Natural positioning drives strong performance of detox teas
Widening distribution helps Herbalife reinforce its leadership position
PROSPECTS AND OPPORTUNITIES
Strong reputation for effectiveness will boost demand for weight loss supplements
Influencers marketing key to engaging with younger consumers
Direct sellers will increasingly harness e-commerce
CATEGORY DATA
Table 61 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 62 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 64 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 65 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand struggles to recover to pre-pandemic level
Protein/energy bars particularly badly affected by pandemic disruption
E-commerce continues to grow in popularity as a distribution channel
PROSPECTS AND OPPORTUNITIES
Recovery in demand will be gradual
Protein products will eclipse non-protein offerings
Convenience of pre-mixed sports protein RTD will increasingly appeal to local consumers
CATEGORY DATA
Table 67 Sales of Sports Nutrition by Category: Value 2017-2022
Table 68 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 70 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 71 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic accelerates shift towards products perceived as natural
E-commerce overtakes direct selling
Local players remain on top
PROSPECTS AND OPPORTUNITIES
Natural trend will remain robust
Growth opportunities for herbal/traditional digestive remedies, dietary supplements and cough, cold and allergy remedies
E-commerce will continue to grow in popularity
CATEGORY DATA
Table 73 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 74 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 75 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 76 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 77 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 78 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric vitamins and supplements remain dominant
Leader Soho Industri Pharmasi particularly strong in paediatric vitamins and dietary supplements
Healthcare apps help to boost popularity of e-commerce
PROSPECTS AND OPPORTUNITIES
In spite of a declining fertility rate, demand will continue to exhibit robust growth
The gummy format will grow in popularity in vitamins
Climate change and air pollution will support demand for paediatric cough/cold remedies
CATEGORY DATA
Table 79 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 80 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 81 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 82 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 83 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 84 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 85 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN INDONESIA
2022 DEVELOPMENTS
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