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Report
Consumer Health in India
Market Direction I 2025-01-20 I 103 Pages I Euromonitor
In 2024, consumer health in India is projected to grow at a strong pace in retail current value terms, with nearly a double-digit increase, driven by evolving consumer priorities and lifestyle changes. Key factors contributing to growth include rising disposable incomes, urbanisation, and the increasing prevalence of dual-income households. With busier lifestyles, especially in urban settings, consumers are seeking convenient health solutions, driving demand for preventive health products and su...
Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in India
Euromonitor International
January 2025
List Of Contents And Tables
CONSUMER HEALTH IN INDIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fast-acting pain relievers drive growth in analgesics in 2024
New formats revolutionise topical analgesics/anaesthetic in India
Sports personalities help expand the product range in analgesics
PROSPECTS AND OPPORTUNITIES
Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
Brands will diversify to stay relevant in the forecast period
Convenient availability will drive growth in analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
Pollution and adverse climate conditions drive growth for decongestants
Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024
PROSPECTS AND OPPORTUNITIES
Increased consumer focus on preventive health to drive growth
Quality issues in cough remedies expected to impact consumer confidence
New formats and formulations to sustain growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heatwaves drive growth for diarrhoeal remedies in 2024
Indianised flavours and convenient formats fuel growth in digestive remedies
GSK leads digestive remedies with Eno, gaining traction from quick commerce
PROSPECTS AND OPPORTUNITIES
Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
Competition from home remedies expected to persist in the forecast period
Holistic wellness solutions might limit the growth of digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
Multipurpose products grow in popularity in 2024
Domestic companies maintain their strength in dermatologicals
PROSPECTS AND OPPORTUNITIES
Awareness of skin and hair health to drive growth in dermatologicals
Topical antifungals set to grow in the forecast period, due to climate factors
Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
Diverse formats empower smokers with tailored cessation solutions, but gum dominates
Nicotex leads with a diverse product range and wide accessibility
PROSPECTS AND OPPORTUNITIES
Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
Affordability challenges expected to limit growth in the forecast period
Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
EYE CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye care sees moderate value growth, but competition from prescription medications
Pollution-driven demand for eye care observed in 2024
Allergen India maintains its lead in eye care
PROSPECTS AND OPPORTUNITIES
Reliance on prescriptions may limit growth for eye care in the forecast period
Rising digital penetration could boost opportunities for growth for eye care
Eyewear might impact the growth of the category
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care benefits from online bulk purchases in 2024
Expanding product options propel growth in wound care
Hansaplast by Beiersdorf maintains its lead in wound care in India
PROSPECTS AND OPPORTUNITIES
Price to remain a key driver in wound care purchases
Expanding focus on adults to broaden the consumer base in wound care
Potential of first aid kits remains untapped in India
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
Multivitamins cater to diverse age groups and nutritional needs
Competition intensifies in vitamins in India in 2024
PROSPECTS AND OPPORTUNITIES
Vitamins B and D set to continue to lead single vitamins in the forecast period
Emerging formats will continue attracting consumers in vitamins
Online channels to drive growth for vitamins in the forecast period
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements observes double-digit value growth in 2024
Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements
PROSPECTS AND OPPORTUNITIES
Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
Synergy between beauty and wellness set to boost sales of skin and hair health supplements
Growth potential for dietary supplements for women, driven by hormone awareness
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
Growing demand for wellness-oriented weight loss supplements in 2024
Herbalifes strategic partnerships and promotions solidify its leadership in India
PROSPECTS AND OPPORTUNITIES
Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
Cross-industry collaborations to bridge fitness and nutrition in the coming years
Innovative products set to diversify weight management and wellbeing
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition achieves high double-digit growth in 2024
Online platforms and digital media drive accessibility and awareness in sports nutrition
Functional food brands increase the competition in sports nutrition in 2024
PROSPECTS AND OPPORTUNITIES
Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
Plant-based protein set to rise in the forecast period
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
Ingredient transparency drives consumer trust in herbal/traditional products in 2024
Dabur continues to lead herbal/traditional products, closely followed by Emami
PROSPECTS AND OPPORTUNITIES
Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in paediatric consumer health driven by parental concerns and nutritional needs
Innovative formats of paediatric vitamins and dietary supplements to appeal to children
Flagship brands are entering paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health is expected to flourish along with growing parental investment in childrens health
Growth set to be driven by natural claims and safety perceptions
Urban-centric nature of paediatric consumer health may prevent broader growth
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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