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Report
Consumer Health in Hong Kong, China
Market Direction I 2024-02-07 I 115 Pages I Euromonitor
Post-pandemic 2023 saw lifted restrictions lead to the return of tourists to Hong Kong and a rebound in tourism consumption, particularly for OTC products. Mainland Chinese tourists, who were once a key consumer group for these products, began to visit again, boosting demand.
Euromonitor International's Consumer Health in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Hong Kong, China
Euromonitor International
February 2024
List Of Contents And Tables
CONSUMER HEALTH IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Reopened border spurs surge in demand for analgesic remedies
Topical analgesics/anaesthetic records dynamic growth thanks to Chinese tourists
Accelerated growth of e-commerce drives analgesics sales
PROSPECTS AND OPPORTUNITIES
Topical analgesics/anaesthetic set to see robust rises over the forecast period
NSAIDs set to fall from pandemic peak as consumers prioritise safety
Fortune Pharmacal to benefit from boosted reputation thanks to pandemic-era efforts
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spike in influenza sustains strong growth for cough and cold remedies
Herbal/traditional products continues to rise
E-commerce continues to increase its distribution penetration
PROSPECTS AND OPPORTUNITIES
Growth of cough remedies and pharyngeal preparations set to slow
Rising consumer awareness of allergies offers growth potential for antihistamines/ allergy remedies
Tourist spending to support recovery in the longer term
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lifted restrictions improve demand for digestive remedies
Motion sickness remedies and diarrhoeal remedies rise as international travel resumes
Weisen-U celebrates anniversary with campaign focused on innovative tablet
PROSPECTS AND OPPORTUNITIES
Rise in demand for natural digestive remedies as consumers seek gentle and holistic solutions
Expanding market for digestive remedies driven by changing lifestyles and increasing awareness of digestive health
Growing online presence, despite limited share
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair loss treatment and medicated shampoo continue to rise
Medicated eczema remedies face continuous competition from dermocosmetics and local brands
Nappy (diaper) rash treatments enjoys solid growth amid low birth rates
PROSPECTS AND OPPORTUNITIES
Nappy (diaper) rash treatments to drive overall growth
Herbal and natural remedies may limit overall category progress
Health and personal care stores expected to maintain edge over e-commerce
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in smokers slows category growth in 2023
Offline retail remains key distribution channel for impulse purchases
NRT patches maintains its leading position in terms of growth in 2023
PROSPECTS AND OPPORTUNITIES
Sluggish outlook thanks to persistently declining smoking population
Brands expected to reduce investment, leading to possible price hikes
Dominance of large pharmaceutical companies set to continue
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sleep aids as stress relief solutions prompts rising demand for mental health-oriented products
Herbal/traditional sleep aids continues to rise thanks to trust in traditional Chinese medicine
Long Covid symptoms still impacting demand for sleep aids
PROSPECTS AND OPPORTUNITIES
Sleep aids set to gain further ground
Rising popularity for holistic alternatives as substitutes for sleep aids
Sleep apps likely to help consumers and challenge demand for sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digital eye strains support sustained demand for eye care products in 2023
Rohto maintains leadership of standard eye care
Players expand into eye care supplements
PROSPECTS AND OPPORTUNITIES
Stable growth forecast with sales supported by digital eye strain
New product development to focus on tailored formulation for young children
Eye drops prove increasingly popular with contact lens wearers
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in wound care return to pre-pandemic patterns
Matsumoto Kiyoshis expansion in Hong Kong boosts Japanese brands
Comfort and flexibility define quality for wound care
PROSPECTS AND OPPORTUNITIES
On-demand nature of wound care products undermines online momentum
Rising Japanese brands to impact wound cares competitive landscape
Impulse purchases to be key growth driver
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing emphasis on preventative health measures drives significant increase in vitamins sales
Vitamin tonics gain momentum as natural alternatives
Japanese drugstore Matsumoto Kiyoshi enters Hong Kong
PROSPECTS AND OPPORTUNITIES
Vitamins and tonics set for continued growth amid rising health awareness and increasing competition
E-commerce sales will rise further as retailers adapt to evolving consumer preferences
Personalisation in vitamins expected to see intensifying interest
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beauty converges with womens supplements
Mental health moves to the fore
Probiotic supplements continues to gain traction
PROSPECTS AND OPPORTUNITIES
Dietary supplements faces challenges to future growth
Rising stress levels will support future sales in mental health supplements
Long COVID symptoms to push demand of VDS
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Korean weight management brands gain traction
Natural ingredients continue to attract consumer attention
Consumers remain focused on weight control as health awareness rises
PROSPECTS AND OPPORTUNITIES
Shift towards healthier diets set to stifle overall category growth
Declining birth rates and ageing population will support sales of supplement nutrition drinks
E-commerce set to see further growth in weight management and wellbeing
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports nutrition sees continued growth in 2023
Consumers shift online in search of value for money and convenience
New product launches stimulate interest
PROSPECTS AND OPPORTUNITIES
Affordable sustainability will remain a challenge
Plant-based protein powder on the rise
Increasing accessibility of functional packaged food
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer health brands continuously invest in herbal/traditional products
Herbal/traditional products benefit from long COVID
Tourist recovery drives market growth
PROSPECTS AND OPPORTUNITIES
Retail to see accelerated digitalisation and personalisation trends
Brands will focus on targeting younger customer base
Future innovation from partnerships with local universities
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN HONG KONG, CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric cough, cold and allergy remedies sees rises in response to lifted restrictions
Health and personal care stores remain preferred channel for paediatric product purchases
Paediatric skin problems create demand for nappy (diaper) rash treatments
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements set to enjoy continued strong growth despite declining birth rate
Expanding herbal/traditional offering for children
Future growth to benefit from recovery in travel and tourism
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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