Please Wait.....

Report

Consumer Health in Guatemala

Market Direction I 2023-09-29 I 82 Pages I Euromonitor

Consumer health has seen demand dampened by consumers being confronted with very high inflation. The rate of 9.2% in 2022 was the highest experienced in decades. As a result, more consumers have been forced to prioritise household spending on essentials. This has adversely affected consumer spending across several consumer health categories, including analgesics, vitamins, and others. In addition, with Guatemalan society fully reopened and less media coverage about the SARS-CoV-2 virus, many con...

Euromonitor International's Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Health in Guatemala
Euromonitor International
September 2023

List Of Contents And Tables

CONSUMER HEALTH IN GUATEMALA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Negative performance for systemic analgesics
New Fisiocrem product by Mefasa
Bayer introduces Bayer Acetaminophen
PROSPECTS AND OPPORTUNITIES
Greater participation from local players expected over forecast period
Aspirin expected to see further declines over forecast period
Direct seller, Scentia Perfumeria SA making inroads in topical analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies sees growth
Halls retains its lead
Combination/multi-symptom products are valued by consumers
PROSPECTS AND OPPORTUNITIES
Generics projected to remain strong in the category
Remedies to combat allergies (hay fever) could see a boost in consumer demand
More cough, cold and allergy (hay fever) remedies appearing in supermarkets and other modern retailers
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies sees positive performance
Bayer AG continues to lead category
Megalabs sees market share increasing in digestive remedies
PROSPECTS AND OPPORTUNITIES
Participation from direct sellers could increase
Movement towards self-medication appears to be growing
Generics could expand over forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Topical antifungals remains competitive
Medicasp leads medicated shampoos segment
Haemorrhoid treatments experiencing strong growth in other dermatologicals
PROSPECTS AND OPPORTUNITIES
Principal distribution channel for dermatologicals category to remain pharmacies
International brands to continue dominating dermatologicals
Further expansion anticipated in hair loss treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail value sales in wound care remain low
Wound care remains a mature category
BDF Centroamerica SA leads wound care
PROSPECTS AND OPPORTUNITIES
Private label and generics not expected to grow strongly in wound care
Consumer interest emerging in first aid kits
Innovation could aid in stimulating wound care sales
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of vitamins continue to fall as fears about COVID-19 subside and consumers largely abandon preventive care mode
Vitamin D sees demand stabilise, while vitamin C sales fall as consumers turn to other sources
Local players increase competition in the category
PROSPECTS AND OPPORTUNITIES
Direct sellers to remain strong in vitamins
Multivitamins expected to rebound over forecast period
Vitamin B remains resilient thanks to its multi-purpose character and capacity to treat different symptoms and conditions
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct seller, Herbalife, launches new product
Paediatric dietary supplements segment sees strong growth
Consumers seeking supplements to address specific issues
PROSPECTS AND OPPORTUNITIES
Dietary supplements expected to rebound
Local players gaining momentum in this space
Direct sellers set to expand over forecast period
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weight management and wellbeing growth bolstered by stronger retail sales
Amway launches Bodykey Herbal Mix
Herbalife presents a novel Formula 1 Nutri Soup product
PROSPECTS AND OPPORTUNITIES
Positive prospects for slimming teas
Meal replacement expected to perform well over forecast period
Direct sellers to retain lead in weight loss supplements
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher prices adversely affect performance of sports nutrition
GNC maintains a strong presence in sports nutrition
Direct sellers continue to expand sports nutrition offerings in response to growing consumer-driven demand and interest in new products
PROSPECTS AND OPPORTUNITIES
Consumer interest in protein bars and other presentations growing
New brands expected to emerge, while Amway could push further into sports nutrition arena
Opportunities to develop sales among female consumers
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Long history of herbal/traditional products and practices in the country
New Laxa Sen introduced in herbal/traditional digestive remedies
Global OTC players taking interest in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
New product development expected in forecast period
Direct sellers benefit from positioning in this space
Locally manufactured products have advantages when targeting local consumers
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN GUATEMALA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive performance all round for paediatric consumer health products
New Bio-zink topical presented for regenerating children�s sensitive skin
Interest growing in paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Healthy growth ahead for paediatric consumer health products
Families migrating to more natural products
Paediatric products to treat allergies set to grow
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

Not Sure / Need Reassuring
- Confirm Content
  - Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
    
    Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
    
    Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
    
    Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
- Sample Pages
  - With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
    
    It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
    
    To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Check for Alternatives
  - Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
    
    To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
Prices / Formats / Delivery
- Prices
  - All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
    
    Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Discounts
  - As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
    
    Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
    
    To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
- Available Currencies
  - Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
    
    Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
    
    To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
- Licenses
  - License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Global Site License
  - The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
    
    It is important to note that this may exclude Parent Companies or Subsidiaries.
    
    If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
- Formats
  - The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
    
    If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
- Delivery
  - Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
    
    Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
    
    If a delay in delivery is expected you will be informed about it immediately.
- Shipping Charges
  - As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
    
    If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
Ordering
- By Credit Card
  - We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
    
    Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
    
    For more information on PayU please visit: https://www.payu.pl/en/about-us
- By Money Transfer
  - If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
    
    With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
Security
- Website security
  - We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
    
    Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
- Credit Card Security
  - We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
    
    PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.