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Report
Consumer Health in Germany
Market Direction I 2024-11-19 I 110 Pages I Euromonitor
With the economy improving and inflation also easing in 2024, the picture for consumer health in Germany remains positive, with moderate value growth. Vitamins and dietary supplements remains the largest category in terms of value sales. However, its growth is less dynamic in 2024 compared to the previous year. There is increasing competition from fortified and functional foods that offer additional nutritional benefits. For example, dairy products with prebiotic and probiotic claims are on the...
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Germany
Euromonitor International
November 2024
List Of Contents And Tables
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth for analgesics in 2024
Product segmentation continues within the category
Retail e-commerce gains further traction
PROSPECTS AND OPPORTUNITIES
Growth prospects limited by holistic approach to wellness along with maturity
Private label to offer further growth potential with affordable options
Competitive landscape to remain largely unchanged
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid performance by antihistamines/allergy remedies driven by greater exposure to allergens due to time spent outdoors
Medicated confectionery remains strong growth driver in category
Procter & Gamble retains lead of cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
Stable outlook for cough, cold and allergy (hay fever) remedies
Positive future for herbal/traditional options as consumers increasingly move towards perceived natural solutions
Omnichannel approach to sales to remain prevalent
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth for digestive remedies in Germany due to busy, stressful lifestyles
Chronic digestive issues support overall demand
Sanofi-Aventis retains slim lead over Bayer
PROSPECTS AND OPPORTUNITIES
Positive growth trajectory expected for mature category
Germany's ageing population to support stable demand
Focus on gut health may pose challenges
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for dermatologicals in 2024
Haemorrhoid treatments remains solid performer due to sedentary lifestyles and rising health challenges
Blurring of lines between dermatologicals and dermocosmetics continues
PROSPECTS AND OPPORTUNITIES
Growing health and image awareness to support future sales
Demand for dermatologicals influenced by environmental factors
Hair loss treatments to remain strongest performer
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales supported by wellness and self-improvement trends
Lozenges format attracts consumers seeking convenience and discretion
Competitive landscape remains dominated by several major players
PROSPECTS AND OPPORTUNITIES
Possible investments in new products in attempt to drive up demand
Competition from e-cigarettes and heated tobacco products
Retail e-commerce will continue to gain ground
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand for sleep aids as Germans struggle with stressful lifestyles
Competitive landscape remains fairly consolidated but new players see potential
Sleep aids often substituted with magnesium supplements
PROSPECTS AND OPPORTUNITIES
Younger consumers a potential source of growth
Innovative and more potent formulations to see greater demand
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Several factors contribute to rising demand for eye care in Germany
Surge in allergies helps to drive stronger performance of allergy eye care
Increasing eye problems among younger population a strong growth driver
PROSPECTS AND OPPORTUNITIES
Positive outlook for eye care driven by long-term trends
Innovations expected to add specific value
Development of more sophisticated formulations to drive interest
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for wound care supported by outdoor activities
More advanced and natural products emerge within wound care
Beiersdorf retains convincing lead, but private label offers competition
PROSPECTS AND OPPORTUNITIES
Stable growth predicted for the forecast period
Consumers' economic caution will continue to support private label sales
Positive future for retail e-commerce within wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Less dynamic growth for vitamins due to maturity in local market
Vitamins A and D are most dynamic performers in 2024
Segmentation continues within the category
PROSPECTS AND OPPORTUNITIES
Vitamins to remain an important element of healthy lifestyles
Challenges and opportunities for multivitamins
Wellness trend to provide increasing challenge
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements continues to perform positively
Sexual wellness supplements gain attention
Competition continues to rise in fragmented landscape
PROSPECTS AND OPPORTUNITIES
Increasing focus on segmentation and product innovation
Promising outlook for collagen and probiotic supplements
Forecast period to see demand for cycle-specific supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable performance for weight management and wellbeing
Meal replacement remains most dynamic performer
Competition from prescription medication for weight management
PROSPECTS AND OPPORTUNITIES
Ongoing competitive threats to weight management and wellbeing
Innovation and convenience are key to driving interest
Further pressure on weight management products from Rx obesity medicines
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Another year of dynamic growth for sports nutrition
Sports protein RTD benefits from convenience appeal
Multichannel strategy aligns with category fragmentation
PROSPECTS AND OPPORTUNITIES
Increasing health awareness to support future growth
Innovation and bespoke product development to drive the category
Convenience and on-the-go shopping to support sales
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable but undynamic performance for herbal/traditional products in 2024
Cough, cold and allergy (hay fever) remedies retains key role in category
Strong consumer interest in topical analgesics and sleep aids
PROSPECTS AND OPPORTUNITIES
Moderate growth expected over the forecast period
CBD-infused sleep aids may garner greater interest
Competitive landscape likely to remain fragmented
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth for paediatric consumer health in 2024
Fortified foods compete with vitamins and dietary supplements for children
A visible correlation with adult consumer health trends
PROSPECTS AND OPPORTUNITIES
Growth will be limited but supported by preventative health approach
Shift to natural products over the forecast period
Demand for paediatric vitamins and dietary supplements will remain resilient
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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