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Report
Consumer Health in Germany
Market Direction I 2023-01-10 I 113 Pages I Euromonitor
Consumer health in Germany has registered positive current value sales in 2022. Since the outbreak of COVID-19 in 2020, health concerns have been at the forefront of local consumers' minds, leading to a greater focus on personal health improvement. Therefore, demand for vitamins and dietary supplements remains positive, given high online penetration and the rising preventive health trend. The fear of COVID-19, as well as the return of common seasonal illnesses in a post-pandemic environment, suc...
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Germany
Euromonitor International
January 2023
List Of Contents And Tables
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption returns to higher levels as number of flu cases drastically increases
NSAID drugs register highest growth rates
Topical analgesics/anaesthetic benefits from increasing levels of physical activity
PROSPECTS AND OPPORTUNITIES
Analgesics to remain important for self-medication
Growing trend for herbal alternatives
GlaxoSmithKline likely to retain convincing leadership of analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies records strong growth due to return of colds and influenza
High pollen levels intensify demand for antihistamines/allergy remedies
Improving demand for pharyngeal preparations in 2022
PROSPECTS AND OPPORTUNITIES
Post-pandemic era likely to see improving demand for cough and cold remedies
Herbal/traditional products offer positive outlook
Diversification of portfolios as threat of pandemic wanes
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Social gatherings and dining out positively impact demand for digestive remedies
Demand for stress-related medication remains prevalent in 2022
Motion sickness remedies and diarrhoeal remedies show positive performances as travel restrictions ease
PROSPECTS AND OPPORTUNITIES
Slower dynamics due to consumers' increasingly healthy lifestyles
Digestive remedies to target young adults
Expansion of interest in vitamins and dietary supplements may pose competition
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of dermatologicals remains dynamic in 2022
Mask wearing increases demand for cold sore treatments
Scalp problems and thinning hair drive demand for hair loss treatments
PROSPECTS AND OPPORTUNITIES
Rising prevalence of common skin problems to support growth of dermatologicals
The threat presented by dermocosmetics
Competitive landscape likely to remain fragmented
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing prices in 2022 drive value growth
Health awareness influences category's performance
Competitive landscape remains consolidated
PROSPECTS AND OPPORTUNITIES
Category growth to be influenced by shift towards alternatives
Pharmacies will continue to dominate distribution
Nicorette likely to retain dominance due to wide availability
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales boosted by rising levels of stress and sleep disorders
Herbal/traditional options dominate sales of sleep aids in Germany
Pharmacies continues to lead distribution of sleep aids despite rise of e-commerce
PROSPECTS AND OPPORTUNITIES
Sleep aids set to continue to grow at healthy pace
Domestic players to retain leadership over forecast period
Novelties to be explored
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing demand for eye care supported by ongoing remote working trend
Allergy eye care continues to benefit from the strong hay fever season in Germany
Competitive landscape remains stable
PROSPECTS AND OPPORTUNITIES
Dry eye conditions to support further growth of standard eye care
Potential offered by products targeting children and teenagers
Long-term outlook remains positive for eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wound care registers higher demand as outdoor activities increase
Beiersdorf retains overall leadership
Distribution of wound care remains fairly stable in 2022
PROSPECTS AND OPPORTUNITIES
Wound care sales supported by interest in outdoor activities and travel
Environmentally-friendly wound care to gain in popularity
Innovation and new product development are key to further value growth
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prevention and increasing cases of colds and flu benefit vitamins
Trends around different diets and lifestyles positively impact demand for vitamins
Vitamins A and D celebrate their triumph
PROSPECTS AND OPPORTUNITIES
Rising prices will make private label and e-commerce increasingly attractive
Vitamins to face increasing competition from functional wellness products
Demand for drinkable vitamins and alternative formats on the rise
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fish oils/omega fatty acids continues to record dynamic growth in 2022
Strong demand for beauty-positioned dietary supplements in 2022
PROSPECTS AND OPPORTUNITIES
Demand for dietary supplements to continue growing in Germany
Demand for eye health supplements to continue over the forecast period
Minerals and probiotic supplements to remain popular
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic weight gain supports improving sales of weight management and wellbeing
Dynamic performance by slimming teas in 2022
Rising unit prices support stronger value growth for category
PROSPECTS AND OPPORTUNITIES
Simplicity and natural ingredients are key to attracting local consumers
On-the-go consumption to benefit category in the coming years
Retail e-commerce continues to grow at healthy pace
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher activity levels boost growth of sports nutrition in 2022
Hectic lifestyles support demand for sports protein RTD
Protein is trending in Germany
PROSPECTS AND OPPORTUNITIES
Positive outlook for sports nutrition driven by healthy and active lifestyles
Clean labels, veganism and natural ingredients are key to expanding audience
Packaged food offers strong competition in the coming years
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth for herbal/traditional products as consumers remain health conscious
Herbal/traditional cough, cold and allergy (hay fever) remedies registers most dynamic growth
Ongoing solid demand for herbal/traditional sleep aids
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products offers positive outlook in Germany
Focus on natural and herbal trends to widen consumer base
Herbal/traditional products expected to benefit from increasing incidence of colds and flu
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth for paediatric consumer health in 2022
Strong cold and flu season benefits paediatric cough, cold and allergy remedies
Paediatric vitamins and dietary supplements on a positive trajectory
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements set to benefit from focus on preventive health
Birth rate could impact stronger category growth
Rising incidence of skin problems to create demand for paediatric dermatologicals
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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