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Report
Consumer Health in Georgia
Market Direction I 2023-09-29 I 79 Pages I Euromonitor
Consumer health is expected to register moderate constant value growth in 2023. Continuing economic uncertainty as a result of Russia's invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. Players are responding by offering discounts and promotions. That being said, inflation is easing in 2023. Geopolitical tensions in the region has also led to a significant increase in the number of immigr...
Euromonitor International's Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Georgia
Euromonitor International
September 2023
List Of Contents And Tables
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth, bolstered by sharp increase in immigrants
Fast pain relief key driver of value sales
Competitive landscape fairly fragmented
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Competing factors at play over forecast period in relation to retail prices
Analgesics suffer from lack of innovation
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers prioritise effectiveness
Aversi-Rational further extends its lead
Combination products register highest current value growth
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Climate change leads to higher incidence of allergies
Competing factors at play over forecast period in relation to retail prices
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth supported by sharp rise in immigrants
New leading player on the block
Players look to educate consumers about options available
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Ageing population drives for digestive remedies
Increasing competition over forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair loss treatment registers healthy volume growth, as society opens up
Other plays benefit from exit of Nizhpharm brands
Consumers prioritise effectiveness over price
PROSPECTS AND OPPORTUNITIES
Minimal value and volume growth over forecast period
Ageing population supports growth for dermatologicals
Competing factors at play over forecast period in relation to retail prices
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased volume sales, as society more active post pandemic
Santavik retains lead, thanks to long-standing presence and affordability
Pricing main driver of value sales
PROSPECTS AND OPPORTUNITIES
Minimal growth over forecast period
Diminishing brand loyalty, as price drives value sales
Added-value needed to stand out from the crowd
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline, as fears about COVID-19 abate
Multivitamins account for most value sales
Landscape remains fragmented
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Multivitamins remain popular, as perceived as better value for money
Further segmentation in multivitamins
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Probiotic supplements standout performers
Local player GMP retains leadership of a fragmented landscape
Combination products continue to be popular
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Opportunity for more segmentation
Superfoods and enriched beverages increasingly compete with dietary supplements
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued volume growth in 2023
Local player GM Pharmaceuticals gains leadership position
Shift in focus from losing weight to being healthy
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Competition from products positioned as healthy rather than specifically for weight loss
Long-term challenges looming
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Star performer in 2023
Sports nutrition still a consolidated landscape
Online continues to be a key retail space
PROSPECTS AND OPPORTUNITIES
Expansion of consumer base drives volume growth
Protein/energy bars register highest value and volume growth
Greater competition over forecast period
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline, as consumers prioritise essential consumer health products
Local player GMP Pharmaceuticals holds on to lead
Cough/cold and allergy (hay fever) remedies account for most value sales
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Focus on climate change widens consumer base
Increased segmentation way of standing out from the crowd
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN GEORGIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales of vitamins drags down overall paediatric consumer health
GSK and Takeda to remain leading players thanks to reputation for quality
Paediatric consumer health remains underdeveloped due to pressure from traditional wellbeing habits and products aimed at both adults and children
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Fortified foods compete with paediatric vitamins
Players focus on child-friendly design
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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