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Report
Consumer Health in Estonia
Market Direction I 2024-10-08 I 82 Pages I Euromonitor
Consumer health in Estonia in 2024 is showing signs of stabilisation after the disruptions caused by the pandemic, although economic uncertainty continues to impact the overall development of the sector. Several key categories are experiencing stagnation or even decline due to these challenges. Nevertheless, self-care remains a prevailing trend, with many consumers continuing to focus on vitamins, dietary supplements, and herbal/traditional remedies as part of a proactive approach to managing th...
Euromonitor International's Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Estonia
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Market nearing saturation amidst limited innovation
Solpadeine's decline following regulatory changes
Nycomed SEFA leads in systemic analgesics
PROSPECTS AND OPPORTUNITIES
Innovative delivery methods to drive growth
Targeting niche markets with specialised pain relief
Expansion into natural and herbal alternatives
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Winter months drive seasonal sales growth
Convenience drives e-commerce growth
Dominance of international players with established brands
PROSPECTS AND OPPORTUNITIES
Increasing demand for natural and herbal remedies
Rising adoption of telemedicine
Growing interest in multi-symptom relief products
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sluggish sales performance amidst market saturation
H2 blockers lose ground to proton pump inhibitors
Strong demand for family-friendly brands
PROSPECTS AND OPPORTUNITIES
Expanding potential in paediatric digestive remedies
Competition from supplements threatens category growth
Blurring boundaries between nutritional and digestive health
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to pre-pandemic demand with focus on common skin conditions
E-commerce growth overcomes stigmas related to dermatological conditions
GSK and Beiersdorf AG lead the dermatologicals with trusted brands
PROSPECTS AND OPPORTUNITIES
Limited growth with focus on price inflation and hair loss products
Opportunities for natural and organic dermatological products
Room for growth in specialised dermatological treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Active lifestyles fuel increased demand for wound care products
Accessibility and popularity of sticking plasters and adhesive bandages
Beiersdorf AG leads wound care, followed by private label growth
PROSPECTS AND OPPORTUNITIES
Market saturation and growth potential in specialised wound care
Private label products set to dominate the economy segment
Rising demand for eco-friendly packaging in wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Post-pandemic demand for vitamins declines
Private label vitamins capture a larger market share
Repforce OU retains leadership in a competitive environment
PROSPECTS AND OPPORTUNITIES
Established brands must boost promotional strategies
Innovative vitamin formats offer growth potential
Sustainability and transparency becoming key factors for premium brands
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic uncertainty hampers sales
Local brands benefit from effective marketing
Consumer scepticism leads to demand for proven benefits
PROSPECTS AND OPPORTUNITIES
Probiotic supplements offer multifunctional benefits
Building trust through transparency and evidence-based claims
Niche supplements target specific health concerns
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weight management market remains niche but steady
Sports nutrition crossover increasing appeal of weight management products
Traditional slimming products lose favour amongst consumers
PROSPECTS AND OPPORTUNITIES
Targeted marketing strategies needed to expand market share
Product innovation integrating functional ingredients
Digital health tools enhancing consumer engagement
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition gains popularity amongst younger Estonians
Diversification of sports nutrition products expands audience
Baltic Nutrition Partners retains its lead in a fragmented landscape, whilst e-commerce plays a key role in sports nutrition sales
PROSPECTS AND OPPORTUNITIES
Functional beverages to drive growth in sports nutrition
Sustainable packaging appeals to environmentally conscious consumers
Personalised nutrition becoming a key trend
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong cultural preference for herbal remedies
E-commerce expands access to herbal/traditional products
Integration of herbal products with modern medicine
PROSPECTS AND OPPORTUNITIES
Innovating by combining tradition with science
Educational marketing to raise awareness of benefits
Emphasising sustainable sourcing of herbal ingredients
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Parental focus on safety drives demand for trusted brands
Child-friendly formulations gain popularity
Preventive health focus increases investment in immunity products
PROSPECTS AND OPPORTUNITIES
Innovating in child-friendly delivery methods
Organic and natural products appeal to health-conscious parents
Educational support for parents building brand loyalty
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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