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Report
Consumer Health in Egypt
Market Direction I 2024-10-08 I 100 Pages I Euromonitor
Consumer health trends in Egypt reflect a dynamic landscape in 2024, shaped by evolving consumer priorities and industry influences. There is a continued emphasis on holistic wellbeing, with consumers seeking integrated approaches that address physical, mental, and emotional health. We also continue to see a focus on immunity-boosting supplements, herbal remedies, overall health hygiene, and preventive healthcare measures, as inspired by the era of the COVID-19 pandemic.
Euromonitor International's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Egypt
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN EGYPT
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing popularity of analgesics leads to robust sales
Consumers' purchasing behaviour differs from rural to urban areas
Expansion of distribution channels towards an omnichannel approach
PROSPECTS AND OPPORTUNITIES
Analgesics will maintain healthy growth thanks to strong baseline demand
Further innovation expected in combination analgesics
Local brands will continue to see and embrace opportunities
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal and natural remedies remain very popular for treating coughs and colds
Combination drugs which include immunity boosters are perceived as high value
Seasonality of illness influences demand
PROSPECTS AND OPPORTUNITIES
Combination drugs expected to remain popular with consumers
Inflationary pressures will continue to influence consumer buying behaviour
Demand for natural remedies will continue over the forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales in digestive remedies supported by ongoing awareness of the importance of gut health
Unhealthy eating habits contributes to increase demand for digestive aids
A highly fragmented category with a wide variety of options
PROSPECTS AND OPPORTUNITIES
Natural and herbal products will continue to be in demand
Busy lifestyles, poor economic factors and chronic diseases will continue to support demand
Inflationary pressures will continue to influence consumer purchasing behaviour
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social media and influencer trends play a huge role for skin and hair care
Consumers seek good value for money without compromising on quality
Consumers trust "approved by doctors" citations
PROSPECTS AND OPPORTUNITIES
Further innovations and dynamism expected
Consumers expected to take a quality over quantity approach
Preventative skin care trends will remain popular
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN EGYPT
2024 DEVELOPMENTS
NRT smoking cessation aids remain marginal, with limited growth prospects
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong baseline demand for sleep aids in Egypt
Natural remedies on the rise
Limited variety or options available, due to regulatory and market constraints
PROSPECTS AND OPPORTUNITIES
Natural remedies expected to grow further over the forecast period
Affordable price points will remain important for sleep aids to maintain sales
Health trends likely to highlight dangers of dependence on sleeping pills
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing use of digital devices leads to growing demand for eye care
Awareness of UV protection and the very hot climate also support demand
Growing focus on eye health in children
PROSPECTS AND OPPORTUNITIES
High pollution levels and screen use will continue to drive sales
Eye drops continues to be the most common form of treatment
Refreshing eye drops remain essential in the day-to-day lives of consumers
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
A large selection of products to choose from in a rather mature category
Consumers tend to purchase wound care only when needed
Ongoing challenges to growth include the non-essential nature of wound care products
PROSPECTS AND OPPORTUNITIES
Purchasing behaviour will continue to be influenced by price over the forecast period
A wider range of innovative products expected to be launched
Some challenges remain, leading to suppressed potential growth
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales in vitamins benefit from overall health trends
EVA Pharma tipped as a name to watch
Pharmacists remain key players in the promotion of vitamins brands
PROSPECTS AND OPPORTUNITIES
Ongoing growth in vitamins expected in line with overall health trends
Price sensitivity will continue, thus affordability remains important
Combination products offer multiple benefits and potential cost savings
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements benefit from overall health and wellbeing trends
Trends towards natural and herbal options support dietary supplements
Focus on nutritional deficiencies due to busy lifestyles and dietary choices
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected to follow health and wellness trends
Price sensitivity will continue, thus affordability remains important
Preventative and holistic approaches support ongoing growth
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Traditional weight management aids face competition from antidiabetic medications
Social media trends support weight management options connected to healthy lifestyles
Alternative weight loss options also pose competition
PROSPECTS AND OPPORTUNITIES
Ongoing competition from alternatives expected
Unhealthy lifestyles overall support demand for weight management options
Will we see a rise in domestic antidiabetic medications to rival Ozempic and the like?
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social media trends help to support sports nutrition as part of a healthy lifestyle
E-commerce and direct to consumer sales offer convenience
Growing variety in sports nutrition, offering options for different needs
PROSPECTS AND OPPORTUNITIES
Ongoing migration towards sustainable products expected
Social media continues to play a key part in health awareness
Personalised nutrition plans and AI set to define the future
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products is a winner, thanks to aligning with health and local trends
Ongoing holistic health education continues to support trends
Traditional remedies become increasingly integrated into modern practices
PROSPECTS AND OPPORTUNITIES
Price sensitivity will continue, although some beneficial products are seen as essential
Science-backed evidence remains important
Social media supports traditional/herbal trends
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric consumer health follows similar trends to those seen more widely
Seasonality influences cough and cold medications for children
Natural and organic products in high demand in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected due to necessary baseline demand
Herbal/traditional products will continue to attract attention
Allergies become more commonplace, inspiring opportunities and competition
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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