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Report
Consumer Health in Egypt
Market Direction I 2022-10-11 I 99 Pages I Euromonitor
Egypt's consumer health category is expected to witness another year of healthy growth in 2022. While its expansion is set to pick up slightly compared to the previous years, it should be noted that much of the dynamism in the review period derived from inflation rather than volume growth. The Ministry of Health was forced to increase unit prices across consumer health categories after the devaluation of the Egyptian pound against major global currencies in 2017 leading to steep rises in the cos...
Euromonitor International's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Egypt
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN EGYPT
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Analgesics remains the leading sector in OTC consumer health
Socio-economic factors impact purchasing decisions
Egyptians seek analgesics with added health benefits
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics as value sales moderate
Economic and legal climate will limit innovation
Immunity boosting ingredients to remain popular among consumers
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
The self-medication trend and high inflation drives value sales
Seasonal demand patterns return as COVID-19 begins to
Combination drugs prove popular as consumers economise
PROSPECTS AND OPPORTUNITIES
Self-medication will continue to support sales
COVID-19 concerns may lead to further stock-pilling
Combined medications to remain a popular choice
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digestive remedies market sees continued double-digit growth
Leaders continue to make retail share gains
Medication-related stomach upset supports demand
PROSPECTS AND OPPORTUNITIES
Variety of factors to support healthy growth
Making products accessible to all with various price points will remain essential
Herbal medications and natural products to gain appeal
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price sensitivity is high in dermatologicals
Social media has a growing influence on purchasing decisions
Medical products approved by doctors are always a priority
PROSPECTS AND OPPORTUNITIES
Price sensitivity will impact purchasing decisions in the forthcoming years
Preventative trend to be observed
Manufacturers to focus on innovation as competition heats up
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN EGYPT
2022 DEVELOPMENTS
NRT smoking cessation aids remains a marginal category with no growth prospects
SLEEP AIDS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Insomnia sufferers largely fuel demand for sleep aids
Consistent demand occurs post-pandemic as lifestyle pressures continue
Product choice remains limited in sleep aids
PROSPECTS AND OPPORTUNITIES
Natural remedies are taking the lead
Natural remedies may limit potential growth
Price plays a factor when it comes to purchasing the pill
CATEGORY DATA
Table 36 Sales of Sleep Aids: Value 2017-2022
Table 37 Sales of Sleep Aids: % Value Growth 2017-2022
Table 38 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 39 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 40 Forecast Sales of Sleep Aids: Value 2022-2027
Table 41 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
High levels of pollution all year round in Egypt help to sustain demand for eye care products
Screen-related eye issues remain a growing issue
Kahira benefits from high levels of brand loyalty and trust
PROSPECTS AND OPPORTUNITIES
Eye drops remains essential and demand is expected to continue to grow
Pollution remains a big factor that affects the eye care products in the market
Huge time spent on screens
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2017-2022
Table 43 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Eye Care: % Value 2018-2022
Table 45 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 46 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Uplift in demand as children return to in-person classes and normal activities
Pharmaplast dominates sales in a highly consolidated product area
Return of elective medical procedures to help demand
PROSPECTS AND OPPORTUNITIES
Return of physical activity to encourage and support growth
On-going price sensitivity will impact choices
Continued constraints on growth
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2017-2022
Table 49 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Wound Care: % Value 2018-2022
Table 51 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 52 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong demand for vitamins in Egypt
Local brands dominate although consumers perceive imported brands to be better quality
Pharmacist recommendations and government action boost sales
PROSPECTS AND OPPORTUNITIES
Vitamin sales to grow as consumers continuously replenish stocks
Vitamin C to remain a key product
More affluent consumers to spearhead growth due to frequency and value of purchase
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2017-2022
Table 55 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 56 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 57 NBO Company Shares of Vitamins: % Value 2018-2022
Table 58 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 59 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increase in health awareness benefits dietary supplements
Pharmacies help drive growing interest in long-terms health
Consumers are price sensitive due to rising cost of living and devaluation of the local currency
PROSPECTS AND OPPORTUNITIES
Strong growth due to the rising in health awareness
Competitive pricing by companies to their products
Consumer health will see competition from beauty and personal care as lines blur
CATEGORY DATA
Table 61 Sales of Dietary Supplements by Category: Value 2017-2022
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 63 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater demand for weight management products
Dietary patterns in Egypt could be healthier
Weight loss and management products face competition from substitutes
PROSPECTS AND OPPORTUNITIES
Unhealthy lifestyle remains common in Egypt
Opportunity to align with popular diets in Egypt
Digital focus is becoming more important as consumers use this channel to keep weight on track
CATEGORY DATA
Table 68 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gym trends so people purchase protein bars for instance hence more sales
Natural and more transparent products in demand
Optimum Nutrition retains lead
PROSPECTS AND OPPORTUNITIES
Migration towards more economical products brands and formats
Health focus to grow with emphasis on convenience products
Younger consumers display increasing commitment to sports and fitness
CATEGORY DATA
Table 74 Sales of Sports Nutrition by Category: Value 2017-2022
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products gaining ground as a healthier alternative to medicine
More consumers to seek value for money
Pharco Pharmaceuticals leads fragmented category
PROSPECTS AND OPPORTUNITIES
Strong growth anticipated in herbal/traditional category is expected
Even in the cough, cold and allergy; consumers favour herbal and traditional products
Pricing will remain top of mind when purchasing herbal/traditional products
CATEGORY DATA
Table 80 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Limited variety of products in paediatric category constrains sales potential
More illness during school times for instance so more demand on paediatric products
Abbott leads, but local players account for significant share
PROSPECTS AND OPPORTUNITIES
Ongoing price-sensitivity until the economy and the currency become stable
Paediatric vitamin and dietary supplements to see rise in demand due to higher awareness and importance of VDS overall
Anticipated growth in paediatric herbal/traditional products
CATEGORY DATA
Table 86 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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