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Report
Consumer Health in Ecuador
Market Direction I 2024-10-08 I 79 Pages I Euromonitor
Ecuador has experienced numerous challenges over the review period that have impacted consumption in general and the consumer health market. GDP growth projected by the IMF for 2024 is just 0.1%, the lowest in Latin America. This is mostly the result of the significant security crisis Ecuador has been grappling with in recent years, which increased at the end of 2023 and reached its highest point in the first months of 2024. This forced President Daniel Noboa's new government to declare a state...
Euromonitor International's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Ecuador
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN ECUADOR
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players promote versatility of analgesics to widen the consumer base
Analgesics enjoys innovation and new launches
Dengue outbreak boosts sales of acetaminophen
PROSPECTS AND OPPORTUNITIES
Pharmacies will have a key role in influencing consumers' purchasing decisions
Greater focus on women's health to drive growth of menstrual pain analgesics
Topical analgesics will benefit from fitness trend
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cough, cold and allergy remedies continue to normalise after the pandemic
Antihistamines/allergy remedies (systemic) benefit from promotion investment
Point-of-sale promotions are essential strategies of leading players
PROSPECTS AND OPPORTUNITIES
Herbal/traditional cough and cold remedies enjoy strong demand
Paediatric cough, cold and allergy remedies remain resilient
Climate change could change the consumption patterns of cough, cold and allergy remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
High prevalence of digestive problems boosts sales
Climate change increases digestive illnesses
Dengue outbreak is a key category driver in 2024
PROSPECTS AND OPPORTUNITIES
Authorities' campaign could reduce the prevalence of digestive illnesses in Ecuador
Consumers have little knowledge of the difference between products
Increasing competition in antacids
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Breaking taboos in women's health
Nappy (diaper) rash treatments struggle as birth rate continues to decline
Hair loss treatment sales boosted by investment
PROSPECTS AND OPPORTUNITIES
Coastal region more attractive for nappy rash treatments
Consumers seek an effective solution to scalp problems
Topical antifungals have a positive outlook
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Little dynamism in wound care
Licensed sticking plasters/adhesive bandages for younger consumers
Economic challenges limit stocking up
PROSPECTS AND OPPORTUNITIES
More active lifestyles will boost demand
First aid kit required in all vehicles
Skin care expected to generate new opportunities
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for vitamin C continues to wane in 2024
Consumers take vitamin B to treat a range of symptoms
Lack of innovation and advertising impacts multivitamins
PROSPECTS AND OPPORTUNITIES
Skin health concern to support vitamin C sales
Informed consumers seek specific vitamins
Affordability is key
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Probiotic supplements enjoy steady growth thanks to promotion and advertising
Increasing competition in collagen reduces profit margins
Immunity-boosting less important as impact of the pandemic wanes
PROSPECTS AND OPPORTUNITIES
Probiotics potential
More informed consumers seek specific ingredients
Lack of control of product claims
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume decline as consumers prioritise essential consumer health products
Direct selling plays a key role and enjoys post-pandemic recovery
Abbott's campaign tells consumers to "get along with diabetes"
PROSPECTS AND OPPORTUNITIES
Rising health awareness will help to boost sales; however, affordability remains an issue
Weight loss supplements to complement more invasive procedures
Positive outlook for supplement nutrition drinks for diabetes
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Focus on wellbeing and being more active
Direct selling continues to recover in 2024 as the salesforce increases
Significant informal market due to high prices
PROSPECTS AND OPPORTUNITIES
Packaged food products with added protein: a challenge for sports nutrition?
Specialist stores offer a wider range of products and prices
More informed consumers demand specific products for their needs
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products enjoy a good positioning in the Ecuadorian market
Consumers turn to herbal/traditional sleep aids during stressful times
Herbal/traditional products benefit from wide distribution
PROSPECTS AND OPPORTUNITIES
Holistic healthcare benefits herbal/traditional products
Lack of control over product claims remains an issue
Growth potential of CBD as new brands enter the market
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric vitamins and dietary supplements are prioritised by parents
Dengue outbreak boosts sales of paediatric acetaminophen in 2024
Mulgatol maintains its strong position
PROSPECTS AND OPPORTUNITIES
Engaging with paediatricians and trade marketing key to growth
Shrinking target market limits future growth
Functional packaged food poses an increasing challenge to paediatric vitamins and dietary supplements
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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