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Report
Consumer Health in Denmark
Market Direction I 2024-09-23 I 101 Pages I Euromonitor
In 2024, consumer health in Denmark demonstrated positive value growth, reflecting an improving economic environment and a decline in inflation rates compared to previous years. The Danish economy's gradual recovery, combined with lower inflation and a reduction in interest rates, has fostered a more optimistic consumer sentiment. Although many consumers are prioritising expenditures on travel and experiences, consumer health has not been significantly affected by these shifting priorities. Most...
Euromonitor International's Consumer Health in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Denmark
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Post-pandemic stability and moderate value growth
The analgesics landscape is highly consolidated as GlaxoSmithKline retains its lead
E-commerce expansion in the analgesics market
PROSPECTS AND OPPORTUNITIES
Shifts towards holistic health and potential decline in analgesics demand
Growth in paediatric acetaminophen linked to higher birth rates
Pharmacies to face rising competition from e-commerce
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Antihistamines experience strong value growth amidst prolonged allergy season
Stabilisation of cough remedies and decongestants post-pandemic
GSK Consumer Healthcare maintains its leading position, but generics continue to gain ground
PROSPECTS AND OPPORTUNITIES
Increased competition from natural remedies and VDS products
Continued growth in allergy remedies due to extended pollen seasons
E-commerce growth to intensify as online pharmacies expand
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population and stressful lifestyles fuel demand for indigestion and heartburn remedies
Travel surge drives growth in motion sickness and diarrhoeal remedies
E-commerce growth enhances access to digestive remedies
PROSPECTS AND OPPORTUNITIES
Sustained travel demand to support motion sickness and diarrhoeal remedies
Busy lifestyles and poor dietary habits to drive demand for digestive remedies
Holistic health trends could challenge growth in digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased attention to hair loss treatments with return to socialising
Moderate growth in OTC medicated shampoos after 2023 decline
E-commerce growth driven by convenience and privacy for dermatologicals
PROSPECTS AND OPPORTUNITIES
Sustained growth in dermatologicals driven by aesthetic and lifestyle factors
Antiparasitics/lice treatments to see solid demand as schools resume
Trusted brands to dominate as consumers prioritise safety and efficiency
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining smoking prevalence impacts NRT sales
Highly consolidated market with limited competition
E-commerce growth driven by convenience and repeat purchases
PROSPECTS AND OPPORTUNITIES
Continued decline in smoking prevalence to challenge NRT demand
E-commerce growth to continue, but pharmacies to retain dominance
NRT smoking cessation aids likely to face competition from alternative products
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing demand for sleep aids due to busy lifestyles
Melatonin's rising popularity poses competition for sleep aids
Consumer trust in established brands limits private label growth
PROSPECTS AND OPPORTUNITIES
E-commerce to capture greater share of sleep aid sales
Growing interest in non-medicinal alternatives
Potential for melatonin to become OTC in Denmark
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Allergy eye care continues growth amidst extended pollen season
Increased screen time drives growth in standard eye care
E-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
Allergy eye care set to grow as allergies become more prevalent
Continued demand for standard eye care due to screen exposure and ageing population
New opportunities for eye care targeting younger demographics
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased outdoor activities drive growth
First aid kits experience renewed demand
Grocery retailers dominate distribution
PROSPECTS AND OPPORTUNITIES
Steady growth supported by active lifestyles
The need for product innovation
The rise of private label
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth driven by health and wellness focus
Vitamin D continues to dominate
E-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Continued growth for vitamin C and vitamin D
Multivitamins face growing competition from personalised supplements
Increasing popularity of private label vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth driven by health and wellness trends
Rising demand for vegan supplements
E-commerce continues to thrive
PROSPECTS AND OPPORTUNITIES
Growing demand for premium and private label supplements
Increased competition from private label supplements
Growing interest in inner beauty supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift towards holistic health and lower growth in meal replacements
Surge in semaglutide products like Ozempic and Wegovy
E-commerce growth continues in weight management products
PROSPECTS AND OPPORTUNITIES
Increased product innovation to meet dietary and lifestyle preferences
Continued growth in semaglutide sales and its impact on other categories
Increasing competition from protein-based products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid growth in all sports nutrition categories
Strong growth in sports protein RTD and bars
E-commerce as the leading channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
Continued growth driven by health and wellness trends
Growth in vegan and natural sports nutrition products
E-commerce to dominate amidst growing competition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth amidst health and wellness trend
Fragmented market with rising competition
E-commerce drives convenience and growth
PROSPECTS AND OPPORTUNITIES
Moderate growth as holistic health gains popularity
Brand trust to remain a key factor in consumer choices
E-commerce growth to challenge physical stores
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing demand for paediatric vitamins and dietary supplements
Stabilisation of paediatric analgesics growth
Rise of e-commerce for paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
Positive growth supported by birth rate and product variety
Continued preference for well-known brands
Anticipated growth for paediatric acetaminophen
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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