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Report
Consumer Health in Croatia
Market Direction I 2024-09-23 I 82 Pages I Euromonitor
Croatian consumers still feel the lingering effects of the inflation which resulted in significant product price increases across many categories within consumer health in 2024. While the accession to the Eurozone has brought clear benefits to Croatia's economy, local consumers witnessed additional price increases following the switch from the national currency Croatian Kuna (HRK) to the Euro. Overall, consumer health in Croatia is managing to stay afloat in retail volume terms and perform posit...
Euromonitor International's Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Croatia
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN CROATIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Analgesics sees positive growth post-pandemic
Paediatric and topical analgesics see strong rises
Ageing population supports category expansion
PROSPECTS AND OPPORTUNITIES
Maturity leads to stable volume sales
Generic variants will gain further ground
CBD faces rising interest as pain reliever
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation and price hikes support value growth in 2024
Demand remains strong for allergy relief
Nasal sprays prove popular, while private label expands
PROSPECTS AND OPPORTUNITIES
Anticipated slowed growth fore forecast period
Pharmacists to remain leading distribution channel, but e-commerce set to rise
Players to increase investment in advertising
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies benefits from local lifestyles
Post-pandemic return to old patterns supports sales
Continued consumer shift towards herbal digestive remedies
PROSPECTS AND OPPORTUNITIES
Future demand to be sustained by modern lifestyles and post-pandemic travel
Powder products set to gain traction
Rising health awareness may post threat to greater growth
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers show rising interest in medicated skin care
Medicated shampoos and vaginal antifungals continue to rise
Haemorrhoid treatments benefits from sedentary habits
PROSPECTS AND OPPORTUNITIES
Competition set to intensify as market expands
Hair health to remain key concern, while segmentation becomes more prevalent.
Vaginal antifungals and haemorrhoid treatments will see further growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inbound tourist flows support growth in wound care in 2024
Basic products benefit from rising interest
First aid kits see growth supported by increased car sales
PROSPECTS AND OPPORTUNITIES
Wound care faces uncertain future
Private label represents growing threat to branded alternatives
E-commerce prospects remain limited for wound care in Croatia
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Improved approach to preventative health pushes growth in vitamins post-pandemic
Government focus on consumer education encourages greater local interest in vitamins
E-commerce is gaining ground, as players launch new multivitamin variants
PROSPECTS AND OPPORTUNITIES
Growth set to slow during forecast period
Vitamins D and A will rise further, and overall category faces challenges from fortified foods and beverages
Intensified competition between brands and private labels
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Self-medication trend and stress contribute to category growth in 2024
Aloe vera and coenzyme Q10 enjoy greater interest from local consumers
E-commerce expands as category remains dynamic with new launches
PROSPECTS AND OPPORTUNITIES
Stable growth forecast for dietary supplements
Exclusive e-commerce products to expand over forecast period
Media influence will remain impactful on category development as players strive to improve transparency
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume growth is moderate in 2024
Weight loss supplements leads overall growth
Meal replacement product sees positive growth
PROSPECTS AND OPPORTUNITIES
Stable volume growth forecast for weight management and wellbeing
Continued growth for weight loss supplements and slimming teas
E-commerce to rise while direct selling will remain strong
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong value growth for sports nutrition in 2024
Sports protein RTD leads value growth
E-commerce maintains dynamism while players focus on new product launches
PROSPECTS AND OPPORTUNITIES
Growth will remain solid throughout the forecast period
Limited incomes present challenge to growth, and sustainability comes further to the fore
Sports protein RTD to forge ahead
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and wellness trends contribute to category growth
Competitive landscape remains fragmented
Category benefits from improved quality of life and growth in e-commerce
PROSPECTS AND OPPORTUNITIES
Herbal/traditional options to remain strong in cough, cold and allergy remedies
Herbal/traditional digestive remedies will gain further ground
E-commerce expansion continues
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable demand in 2024
Motion sickness remedies leads overall growth while private label line Babylove sees success
Category shows dynamism as parents show greater interest in child-focused vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Parental interest in top-quality products for their children will continue though price sensitivity may challenge growth prospects
Demographic trends to impact category development
E-commerce will continue to support growth in paediatric consumer health
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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