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Report
Consumer Health in China
Market Direction I 2023-09-21 I 99 Pages I Euromonitor
Consumer health in China recorded high single-digit current value growth in 2022, mainly due to the COVID-19-related sales surge for OTC products, and this growth trend is set to continue in 2023, mainly due to rising health awareness. In terms of categories, the current value growth rate of OTC products is set to gradually slow to the pre-pandemic level in 2023, after a significant peak of growth in 2022, which was mainly due to the wave of COVID-19 after the lifting of restrictions in December...
Euromonitor International's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in China
Euromonitor International
September 2023
List Of Contents And Tables
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Outbreaks of COVID-19 and influenza stimulate the consumption of analgesics
The market demonstrates a preference for specific active ingredients
Topical analgesics/anaesthetic continues to exhibit robust growth
PROSPECTS AND OPPORTUNITIES
Systemic analgesics poised for continued steady growth due to increasing consumer awareness
Analgesics set to continue to become more specialised
Some consumers expected to be reluctant to purchase Japanese brands
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies shows a positive trend due to end of zero-COVID policy
Systemic antihistamines/allergy remedies has great growth potential
Combination products outperforms the market thanks to national endorsement
PROSPECTS AND OPPORTUNITIES
Return to slower growth expected for cough remedies and pharyngeal preparations
Paediatric cough, cold and allergy remedies has the strongest growth potential
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies experiences high growth amidst the pandemic
Herbal/traditional digestive remedies are increasingly favoured by consumers
Penetration of e-commerce continues to rise
PROSPECTS AND OPPORTUNITIES
Digestive remedies is saturated, and therefore has limited growth potential
Laxatives set to experience stronger competition from outside the category
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Holistic health concerns boost sales of dermatologicals
Hair loss treatments continues to be the most promising category
PROSPECTS AND OPPORTUNITIES
Vaginal antifungals likely to continue to experience a lack of growth momentum
E-commerce set to see ongoing growth
Dermatologicals expected to become more fragmented
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
SLEEP AIDS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
COVID-19 and other factors fuel the growth of sleep aids
Combination products are gaining ground in sleep aids
Domestic players venture into the category, due to health food filing system
PROSPECTS AND OPPORTUNITIES
Sleep aids brands flock to interest-based e-commerce
Sleep aids set to keep being stretched, with innovative ingredients
CATEGORY DATA
Table 36 Sales of Sleep Aids: Value 2018-2023
Table 37 Sales of Sleep Aids: % Value Growth 2018-2023
Table 38 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 39 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 40 Forecast Sales of Sleep Aids: Value 2023-2028
Table 41 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Use of digital devices continues to drive steady growth for eye care
Japanese manufacturers are currently facing significant challenges and dilemmas
PROSPECTS AND OPPORTUNITIES
Artificial tears products have tremendous potential
Smaller dosages in eye care set to attract more attention
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2018-2023
Table 43 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Eye Care: % Value 2019-2023
Table 45 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 46 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resurgence of outdoor activities drives rebound for wound care
Technological innovations shape awareness and the need for proper wound care
Convenience and efficiency are the legacy of O2O platforms
PROSPECTS AND OPPORTUNITIES
The ongoing popularity of outdoor pursuits expected to be a key growth driver
Further specialised solutions expected in wound care
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2018-2023
Table 49 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Wound Care: % Value 2019-2023
Table 51 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 52 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for vitamins rises due to COVID-19
Paediatric vitamins maintains healthy growth despite the declining birth rate
Interest-based e-commerce propels online sales of vitamins
PROSPECTS AND OPPORTUNITIES
Older consumers will become a new target group for vitamins
The shifting focus of women's vitamins
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2018-2023
Table 55 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 56 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 57 NBO Company Shares of Vitamins: % Value 2019-2023
Table 58 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 59 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fourth meal becomes a new choice for Chinese consumers in their pursuit of health
COVID-19-related dietary supplements usher in sales surges for specific categories
Glucosamine sees a decline due to intensified competition
PROSPECTS AND OPPORTUNITIES
Fast-paced lifestyles will accelerate the growth of liver health products
Nurturing health gaining traction amongst younger consumers
CATEGORY DATA
Table 61 Sales of Dietary Supplements by Category: Value 2018-2023
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 63 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health concerns remain a key factor for decline in weight management and wellbeing
Increasing focus on immunity drives dynamic growth for supplement nutrition drinks
E-commerce platforms are crucial for the distribution of weight management and wellbeing products
PROSPECTS AND OPPORTUNITIES
Diverse performances across different categories
Health will be the new revolution in meal replacement
CATEGORY DATA
Table 68 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of outdoor activities and sports engagements drive full recovery for sports nutrition
Convenient formats attract younger consumers
Lifting of COVID-19 restrictions brings back the buzz for protein/energy bars
PROSPECTS AND OPPORTUNITIES
Health awareness and the wellbeing mindset expected to continue to bring opportunities
Interest-based e-commerce has become a new battlefield
CATEGORY DATA
Table 74 Sales of Sports Nutrition by Category: Value 2018-2023
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery for nurturing products in herbal/traditional dietary supplements
Due to the pandemic, herbal/traditional cough, cold, and allergy (hay fever) remedies attracts attention
PROSPECTS AND OPPORTUNITIES
Heated market for herbal/traditional dietary supplements for liver health
Herbal/traditional digestive remedies set to experience continued growth in demand
CATEGORY DATA
Table 80 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining birth rate does not hinder growth for paediatric vitamins and dietary supplements
Paediatric OTC experiences a trend towards diversification
PROSPECTS AND OPPORTUNITIES
Diversification of paediatric vitamins and dietary supplements
Steady growth expected in paediatric OTC
CATEGORY DATA
Table 86 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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