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Report
Consumer Health in Chile
Market Direction I 2022-09-19 I 102 Pages I Euromonitor
Consumer health in Chile witnessed significant growth in 2021 compared to the previous year, despite the country suffering from the effects of the pandemic. Growth of the industry in 2021 largely depended on demand for categories such as analgesics, sleep aids, vitamins and dietary supplements, weight management and wellbeing and dermatologicals. This was closely linked to two factors: some categories, such as multivitamins, benefited from the pandemic as consumers looked to boost their immune s...
Euromonitor International's Consumer Health in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Chile
Euromonitor International
September 2022
List Of Contents And Tables
CONSUMER HEALTH IN CHILE
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further growth for acetaminophen in 2022 underpinned by being most recommended analgesic to treat COVID-19 symptoms
Further strong declines for aspirin in 2022 due to increasing perception as limited suitability for those suffering from heart conditions
Laboratorio Chile to gain leadership of analgesics in 2022, with Bayer relying on aspirin
Greater awareness of active ingredients benefits bioequivalents and generics
PROSPECTS AND OPPORTUNITIES
Competitive pricing and promoting private label will be used by companies as strategies to strengthen position in category
Genomma Lab to boost its presence in Chilean analgesics from 2022
Herbal/traditional products expected to rise as preferred alternative
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies experiences significant growth in 2022 following weak performance during pandemic
Medicated confectionery grows for second consecutive year but remains below pre-pandemic sales levels
Laboratorio Maver gains important share in consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Natural ingredients continue to attract consumers
Proven efficient and cost-effective solutions valued
Possibility of reduced incomes offers growth opportunity for emerging brands and private label
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise in out-of-home consumption occasions drives category growth in 2022
The rising importance of preventative digestive health
GlaxoSmithKline retains leadership of consolidated landscape while rivals gain share
PROSPECTS AND OPPORTUNITIES
Innovation, sustainability and promotions key elements for growth of digestive remedies
Ageing population and social normalisation set to ensure stable demand
Emergence of new brands and e-commerce presented as opportunity to massify category in line with reduced incomes in 2022-2023
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive value sales for antifungals in line with greater mobility, and return of patients to medical and dermatological consultations
Strong drop in demand for hair loss treatments in 2022
Beiersdorf strengthens leadership of dermatologicals, followed at a distance by Laboratorios Andromaco
PROSPECTS AND OPPORTUNITIES
Habit persistence will boost forecast growth for antifungals
E-commerce and omnichannel approach to have a distinct advantage over competitors
Pricing strategies could be adopted by emerging brands to gain price-sensitive consumers' attention
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
SLEEP AIDS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite volume drop in 2022, demand for sleep aids remains above pre-pandemic levels due to lingering stress and anxiety
Increasing awareness of methods to improve sleep habits
Laboratorio Esp Med Knop Ltda retains dominance of sleep aids
PROSPECTS AND OPPORTUNITIES
Natural ingredients boost alternative options
Product portfolio expansion to alternatives to build customer loyalty
Innovation and pricing strategies will be key over forecast period
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2017-2022
Table 38 Sales of Sleep Aids: % Value Growth 2017-2022
Table 39 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 40 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 41 Forecast Sales of Sleep Aids: Value 2022-2027
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing visits to eye care practitioners due to easing of restrictions, while demand remains higher in 2022 due to prolonged exposure to digital screens
Air pollution continues to impact Chileans' eye health
Pharmacies remains dominant distribution channel for eye care in Chile
Laboratorios Alcon strengthens leadership of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Increasing awareness of herbal and natural solutions
Target consumer base will expand in line with ageing population
Political and economic uncertainty may have short-term impact on demand but e-commerce growth shows that it can be a useful tool to attract consumers
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2017-2022
Table 44 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Eye Care: % Value 2018-2022
Table 46 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 47 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand for wound care supported by rise in outdoor activities
Rising cases of diabetes increase demand for wound care
3M Chile SA retains dominance of wound care, while private label enjoys strong presence
PROSPECTS AND OPPORTUNITIES
Pricing strategies and promotions will be key to attract price-sensitive Chileans
New sales structure based on omnichannel strategy will mark near future
Supermarkets will continue to dominate distribution of wound care in Chile
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2017-2022
Table 50 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Wound Care: % Value 2018-2022
Table 52 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 53 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamin sales contract in 2022 influenced by economic situation and waning fear of COVID-19
Emergence of different formats to combat pill fatigue
MedCell retains leadership while Farmacias Ahumada enters with private label line
PROSPECTS AND OPPORTUNITIES
New opportunities with the rise of e-commerce
Chileans interested in better value for money, while players must continue to promote quality and sustainable products
Increasingly sophisticated consumers
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2017-2022
Table 56 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 57 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 58 NBO Company Shares of Vitamins: % Value 2018-2022
Table 59 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 60 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements suffers declining demand influenced by economic factors in the country
Major direct sellers suffer declining sales, in part due to reactivation of other channels and unstable economic scenario
Herbalife Chile Ltda retains lead, while closest competitor MedCell gains ground
PROSPECTS AND OPPORTUNITIES
Omnichannel presence will remain key to driving growth in medium term
Players to continue to focus on quality but affordable dietary supplements
Environmental consciousness to continue to shape purchasing decisions
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2017-2022
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 64 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit decline for weight management and wellbeing due to lower disposable incomes and raw material shortages in the country
Abbott retains leadership of weight management and wellbeing
Rising price sensitivity offers emerging brands and private label growth opportunities
PROSPECTS AND OPPORTUNITIES
Innovation, sustainability and promotions key elements for growth over forecast period
Omnichannel strategies will remain key growth drivers for weight management and wellbeing
Expanding consumer scope to drive growth for supplement nutrition drinks
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition suffers decline due to lower disposable incomes
Protein/energy bars continues to gain ground due to positive perception as healthy snack
Supermarkets and hypermarkets dominate distribution of sports nutrition in Chile
PROSPECTS AND OPPORTUNITIES
Convenient on-the-go formats continue to expand sports nutrition portfolios
Opportunity for emerging brands to gain space due to trend of larger sales formats
Opportunity for plant-based proteins
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2017-2022
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products maintains important consumer niche in 2022
Alimentos Dos en Uno SA retains comfortable lead in 2022
Consumer awareness of preventative health boosts herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Natural ingredients will continue to be of interest to local consumers
Products such as kombucha have potential to offer competition to category
Direct sellers can continue to promote category due to successful business model
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of paediatric analgesics and paediatric cough/cold remedies closely related to return to in-person learning
Demand for paediatric vitamins and dietary supplements drops to below pre-pandemic levels in 2022
Bayer retains lead of fairly consolidated competitive landscape that also features local laboratories
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health still offers further development potential in Chile
Low birth rate in Chile could hinder stronger growth for paediatric consumer health
Price is less of an important factor compared to professional medical opinion
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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