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Report
Consumer Health in Canada
Market Direction I 2024-09-23 I 109 Pages I Euromonitor
Consumer health is expected to see continued current value growth in Canada in 2024. The year is set to represent another step in the transition from the pandemic-era and a 2022 marked by extreme demand and cough, cold and analgesics shortages caused by the "triple-demic" of flu, respiratory syncytial virus (RSV) and COVID-19. Growth is expected despite headwinds from an inflation-driven higher cost of living including high housing costs, and budget conscious consumers being cautious in their sp...
Euromonitor International's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Canada
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN CANADA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slight fall in sales of systemic analgesics as demand normalises
Innovation in topical analgesics/anaesthetic
Extended wait for surgery boosts demand for analgesics
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics
Tylenol joins up with NHL
Demographic developments favour expansion of topical analgesics/anaesthetic category
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Normalisation of demand continues
Strong demand for antihistamines/allergy remedies (systemic)
Immunity boosting vitamins and dietary supplements compete with OTC cough and cold remedies
PROSPECTS AND OPPORTUNITIES
OTC cough and cold remedies to see continued transition to more normal demand levels
Warmer temperatures expected to boost demand for antihistamines/allergy remedies
Strong private label competition
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consistent demand for digestive remedies
Viome launch highlights trends in approaches to digestive health
Ongoing innovation
PROSPECTS AND OPPORTUNITIES
Positive outlook, but not without challenges
New developments highlight growing sophistication of consumer awareness
Private label to continue to present significant competition to brands
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population resumes role as key growth driver
Lice outbreaks at schools supporting demand for antiparasitics/lice (head and body) treatments
Private label offers strong competition
PROSPECTS AND OPPORTUNITIES
Growing demand for relief from insect bites
Growing competition from mass dermocosmetics
Adults increasingly using nappy (diaper) rash treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth driven by consistent desire to quit smoking
Governmental support for smokers to quit
McNeil Consumer Healthcare dominates
PROSPECTS AND OPPORTUNITIES
Difficulties in quitting smoking to drive consistent demand
Ongoing private label presence, while e-commerce set to develop further
Nicotine pouches cause controversy
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing incidence of sleep problems supports demand
Highly competitive category
Private label segment maintains significant presence
PROSPECTS AND OPPORTUNITIES
Stressful lifestyles and demographic factors to drive demand
Natural trend influencing demand for sleep aids
E-commerce a key channel in sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modern lifestyles contributing to eye problems
Increasing demand for allergy eye care supported by climate change
Product recall
PROSPECTS AND OPPORTUNITIES
Long-term drivers to remain important
Climate change driving up demand for allergy eye care
Eye health supplements set to compete with OTC eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Resumption of activities supports rising demand for wound care
Band-Aid remains dominant
Key role for private labels
PROSPECTS AND OPPORTUNITIES
Significant constraints on category development
E-commerce taking on a growing role
Ageing population to support demand
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Holistic approach to health and wellness supports continued demand for vitamins
Focus on womens specific health requirements
Strong private label presence
PROSPECTS AND OPPORTUNITIES
Consumers set to continue to prioritise health and wellness
E-commerce expansion
Revised fee proposal
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong growth, with probiotic supplements performing well
Ashwagandha becoming popular
Authorisation of new strains highlights potential for further development of probiotics
PROSPECTS AND OPPORTUNITIES
CBD products set to see rising demand
Health Canada suspends licences
New proposal raises concerns
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Meal replacement sees decline in value
New prescription weight loss drug
Supplement nutrition drinks to see value growth
PROSPECTS AND OPPORTUNITIES
Rising incidence of obesity and weight gain to support growth
Rise in online weight management
Growing role for social media
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers continue to purchase sports nutrition products despite economic challenges
Growing interest in pre-workout products
BioSteel changes hands in intensely competitive category
PROSPECTS AND OPPORTUNITIES
Further growth expected
Rising interest in non-protein pre- and post-workout products
E-commerce is the largest distribution channel
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population supports demand for herbal/traditional topical analgesics
Wide range of formats
Increasing interest in adaptogens
PROSPECTS AND OPPORTUNITIES
Topical analgesics to drive growth
Immigration from cultures with greater familiarity with herbal/traditional products
Revised fee recovery proposal
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Normalisation dampens demand for paediatric analgesics and cough/cold remedies
Zarbees launches in Canada
Paediatric vitamins and dietary supplements bounces back
PROSPECTS AND OPPORTUNITIES
Demand to be supported by ongoing interest in health and immunity
Climate change to contribute to rise in demand for paediatric allergy remedies
Immigration to boost population aged between 0 and 4 years
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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