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Report
Consumer Health in Canada
Market Direction I 2022-09-20 I 117 Pages I Euromonitor
Moving into 2022, Canada is taking a definitive step forward in a "return to normal" as consumers eagerly resume pre-pandemic lifestyles following the end of the sixth wave of COVID-19 earlier in the year. Declining COVID-19 rates were followed by the lifting of public health measures such as mask mandates and capacity limits that restricted consumers and retailers during 2020 and 2021, and led to growing frustration in some segments of society. Although self-care, immunity and preventative heal...
Euromonitor International's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Canada
Euromonitor International
September 2022
List Of Contents And Tables
CONSUMER HEALTH IN CANADA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation-based price increases drive analgesics retail value sales growth in 2022
Topical analgesics benefits from the resumption of physical activity
Multinationals leverage extensive distribution and product ranges to lead sales
PROSPECTS AND OPPORTUNITIES
An ageing population will continue to bolster sales of analgesics in Canada
Consumers pay attention to companies' stance on social issues
CBD topical analgesics are set to perform well in the coming years
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of mask mandates and a return to out-of-home activities and social events boosts sales of cough, cold and allergy (hay fever) remedies in 2022
Omicron variant boosts demand for cough and cold remedies in 2022
Higher than usual pollen levels intensify hay fever symptoms, contributing to growth in category
PROSPECTS AND OPPORTUNITIES
Increased consumer interest in preventative health will have a mixed impact on the category over the forecast period
Climate change is likely to benefit antihistamines/allergy remedies in the coming years
Younger consumers are increasingly interested in how pharmaceutical companies respond to societal issues
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth accelerates across most subcategories in 2022 as a result of consumers returning to pre-COVID-19 habits
Paediatric diarrhoeal remedies records robust growth as products appeal to adults
Pharmaceutical companies innovate to offer more variety in dosage and convenience
PROSPECTS AND OPPORTUNITIES
Category growth will be seen in tandem with rebound in travel
Distribution is set to remain concentrated in store-based channels
An ageing demographic will help boost sales across the forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dermatologicals continues to record growth in 2022 as society returns to normal
Dermatologicals sees growing competition from mass dermocosmetics
Demand for topical germicides/antiseptics on the rise as consumers spend more time outdoors
PROSPECTS AND OPPORTUNITIES
Looking ahead, future growth will be limited by category maturity
Demand for antiparasitics/lice (head and body) treatments will be impacted by a low birth rate, while the country's ageing population will be a key driver of growth in haemorrhoid treatments
Vitamins and dietary supplements pose a potential threat to dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand is limited by the continuing decline in the number of smokers
E-cigarettes gain attention as smoking cessation aids in Canada
An extensive portfolio keeps McNeil in pole position in 2022
PROSPECTS AND OPPORTUNITIES
Short to medium term growth will be driven by ongoing health concerns among the local population, but a decline in the number of smokers presents a challenge
McNeil will retain its dominance in the category thanks to innovation in personalisation
Sales will continue to be limited by increasing competition from e-vapers
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Interest in sleep aids fuelled by the rising incidence of anxiety and sleep deprivation
Innovation and investment remain key factors for success in a highly competitive category
WN Pharmaceuticals maintains the lead in a highly concentrated category
PROSPECTS AND OPPORTUNITIES
Increasingly hectic lifestyles and an ageing demographic will boost sales of sleep aids in the coming years
Demand will be limited by growing competition from alternative products and services
Rising consumer health awareness will fuel demand for natural and herbal sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing use of digital devices increases the incidence of eye irritation
Warmer temperatures and higher-than-normal pollen counts boost demand for allergy eye care products
Global players leverage consumer trust to maintain leading position in 2022
PROSPECTS AND OPPORTUNITIES
Complex factors will continue to support sales of eye care products in Canada in the coming years
An increase in environmental allergens will boost demand for allergy eye care
E-commerce will continue to gain ground, but store-based retailing will continue to dominate sales across the forecast period
CATEGORY DATA
Table 95 Sales of Eye Care by Category: Value 2017-2022
Table 96 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 97 NBO Company Shares of Eye Care: % Value 2018-2022
Table 98 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 99 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 100 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales are bolstered by the return to outdoor activities
Innovation aligns with increasing environmental awareness in Canada
Johnson & Johnson maintains a sizeable lead in wound care in 2022
PROSPECTS AND OPPORTUNITIES
Cultural and demographic factors will continue to act as key drivers in wound care over the forecast period
Strong scope for growth within sticking plasters/adhesive bandages
Added-value formats and features remain key tools for brand differentiation
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2017-2022
Table 51 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Wound Care: % Value 2018-2022
Table 53 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 54 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumer concerns shift from immunity to other areas of health and wellbeing
Rising demand among a growing number of older Canadians, but younger consumers are also a key demographic
Global brands are boosted by extensive distribution and product ranges
PROSPECTS AND OPPORTUNITIES
The ongoing development of health and wellness trends in Canada bodes well for vitamins
Leading brands will target specific consumer niches
Growing demand for private label ranges
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2017-2022
Table 57 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 58 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 59 NBO Company Shares of Vitamins: % Value 2018-2022
Table 60 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 61 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements sees robust current value growth in 2022, albeit at a slower rate than in the previous year
Players innovate in order to differentiate and capitalise on rising consumer interest
Domestic player Jamieson is set to retain its double-digit lead in 2022
PROSPECTS AND OPPORTUNITIES
Dietary supplements will continue to see robust growth thanks to the ongoing health and wellness trend in Canada
Players will innovate in order to increase the appeal of their products among the local population
E-commerce continues to gain ground in dietary supplements distribution
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2017-2022
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 65 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 66 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weight management and wellbeing continues to struggle as consumers prefer fresh meals
The popularity of Ensure helps Abbott Laboratories remain in pole position
E-commerce gains ground in 2022 but remains a small distribution channel
PROSPECTS AND OPPORTUNITIES
A return to on-the-go consumption and desire to shed lockdown weight will benefit the category in the short to medium term
Growing demand among older consumers will support category growth
The popularity of well-known brands limits the potential of private label lines
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
After a mixed performance in 2021, sports nutrition is expected to see robust current value growth as lockdown restrictions have been lifted
Popularity of creatine boosts growth in sports non-protein products
Nestle maintains overall lead in a fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
Soaring inflation in the early forecast period might slow down growth
Personalisation set to become a differentiator in sports nutrition
E-commerce gains ground but brick-and-mortar stores remain the dominant sales channel
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2017-2022
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products benefits from Canada's deepening health and wellness trend in 2022
Herbal/traditional products must be authorised by Health Canada
Cadbury Adams benefits from a strong brand reputation in a fragmented field
PROSPECTS AND OPPORTUNITIES
A return to pre-pandemic levels of activity in Canada will drive sales in herbal/traditional products across the forecast period
Canada's ageing population will continue to boost sales of topical analgesics and sleep aids in the coming years
New ingredients are emerging, rapidly gaining in popularity
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric cough, cold and allergy remedies benefits from the return of the seasonal flu
Demographic trends limit the development potential of paediatric consumer health
Leading brands continue to benefit from strong consumer trust
PROSPECTS AND OPPORTUNITIES
Innovation will be seen in specialist products targeting specific needs
Demographic trends will continue to affect category growth in the years ahead
The ongoing shift towards more natural alternatives with fewer side effects will continue across the forecast period
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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