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Report
Consumer Health in Cameroon
Market Direction I 2024-10-16 I 74 Pages I Euromonitor
Consumer health in Cameroon continues to be affected by inflationary pressures and counterfeit products in 2024. According to the National Institute of Statistics, the "chemical, plastic, and pharmaceutical" industry experienced an increase in prices in production costs in Cameroon by the end of 2023, while that of other industries fell. This, combined with the high cost of living, means prices of consumer health products sold at pharmacists continue to be out of reach for a segment of consumers...
Euromonitor International's Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Cameroon
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN CAMEROON
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Analgesics remains a significant category in Cameroon
Roadside vendors steal trade from pharmacists due to offering lower prices
Self-medication remains popular due to low availability of health care
PROSPECTS AND OPPORTUNITIES
Acetaminophen (paracetamol) to remain the most popular, while other analgesics still need to develop
Exploring natural herbal remedies - a potential breakthrough in analgesics
Addressing roadside and illicit sales of pain medications
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise in air pollution and changes to seasonal weather drive demand
Antitussives and oral decongestants remain popular, with some products emulating natural remedies
Natural remedies popular for cough and cold relief, with ginger, lemon, and honey leading the way
PROSPECTS AND OPPORTUNITIES
Seasonal ailments will continue to rise, driven by pollution and climate change
International brands set to remain popular due to stronger image of trust
Natural remedies will remain as significant competition
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive issues often treated with natural remedies in Cameroon
Laxatives in demand for constipation, PPIs and antacids for gastritis, and supply challenges for gastrointestinal remedies
Cholera outbreaks in Cameroon drive demand for OTC diarrheal remedies
PROSPECTS AND OPPORTUNITIES
Different opportunities seen for different subcategories
Well-known international brands expected to remain the most popular
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Trends in dermatologicals driven by WASH issues and unrealistic beauty standards leading to skin problems
Growing demand for hair loss treatment seen amongst Cameroonian youth
Hydrocortisones and miconazole are go-to solutions eczema, rashes, and ringworm prevalent in adolescents.
PROSPECTS AND OPPORTUNITIES
Fungal infections and eczema will continue to support demand
Developments related to skin colour will continue to play a key part
Affordability of OTC dermatologicals remains a major concern
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care faces a number of challenges in Cameroon.
Sales of first aid kits may be boosted by traffic inspection mandates
Betadine cited as the leading antiseptic solution in Cameroon
PROSPECTS AND OPPORTUNITIES
Gauze appeals to consumers who believe uncovered (or semi-uncovered) wounds heal faster
Opportunities to launch complementary products to home-care trends
Home-based treatments and illicit sales remain key challenges to overcome
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Post-pandemic health trends help to support vitamins
Abundant sunshine in Cameroon limits the demand for vitamin D
Vitamin C and multivitamins reign supreme, spurred by pandemic-induced growth
PROSPECTS AND OPPORTUNITIES
Multivitamins expected to remain popular
Quenching Cameroon's thirst for wellness - introducing hydration vitamin drinks for the tropical climate
Competition from natural resources remains, thanks to the country's rich fruit harvests
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Elevated price increases of dietary supplements push consumers towards roadside vendors
Mineral and herbal supplements shape health trends
PROSPECTS AND OPPORTUNITIES
Holistic wellness set to boost natural products
Addressing food insecurity and nutritional deficiencies in Cameroon
Uncertainties around regulations and direct competition from functional food and drink will continue to pose challenges
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise of obesity in Cameroon supports sales of weight management products
Influencer marketing and celebrity endorsements promote weight loss supplements
Rise of natural and herbal weight management solutions, such as slimming teas
PROSPECTS AND OPPORTUNITIES
Slimming teas set to remain popular, while questions remain around OTC obesity medications
Strategic opportunities remain for weight management and wellbeing products
Strategies for success include overcoming regulatory barriers and consumer scepticism
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising costs and regulation challenges impact affordability
Government initiatives to enhance traditional medicine practices in Cameroon
Dr Fru unveils various new formulations, while female scientists win an acclaimed award
PROSPECTS AND OPPORTUNITIES
Herbal remedies for gastrointestinal issues perform well, while paediatric use remains limited due to safety concerns
Boosting credibility through the integration of traditional/herbal remedies in the healthcare system
Cameroon's unregulated traditional/herbal products deter foreign investments - amidst ongoing uncertainties
CATEGORY DATA
Table 62 Sales of Herbal/Traditional Products: Value 2019-2024
Table 63 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 66 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric consumer health sees mixed results depending on the type of product
Franken Laboratory exposed for lying about its origin and too high levels of diethylene glycol in its paediatric medicine
No new launches or emergent trends to report
PROSPECTS AND OPPORTUNITIES
Paediatric analgesics set to maintain their performance, while concerns remain over herbal remedies for children
Micronutrient deficiencies in children present opportunities for paediatric supplements
Regulatory hurdles and self-diagnosis risks suppress potential growth
CATEGORY DATA
Table 68 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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