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Report
Consumer Health in Bulgaria
Market Direction I 2022-10-12 I 103 Pages I Euromonitor
Although COVID-19 is no longer disrupting consumer health, the resurgence in new coronavirus infections during the summer period could potentially have a knock-on impact during the second half of the year. Most consumer health categories are seeing strong current value growth rates in 2022 thanks to more stable demand coupled with the rising costs and inflation which is boosting the retail sales prices across consumer health categories. The trend towards self-medication continues to have positiv...
Euromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Bulgaria
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Analgesics witnesses robust value growth amidst higher inflation
Paediatric analgesics recovers as in-person classes resume
Topical analgesics outperforms systemic analgesics in 2022
PROSPECTS AND OPPORTUNITIES
Self-medicating trend to drive growth of analgesics
Higher inflation to push up unit prices and raise consumer's price sensitivity
E-commerce sales of analgesics to achieve double-digit percentage growth rates in the forecast period
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Post COVID-19 normalisation and unmasking results in higher demand for cough, cold and allergy (hay fever) remedies
Self-medicating trend support cough, cold and allergy (hay fever) to achieve strong growth
Higher levels of pollen (hay fever) allergies drives recovery in demand for allergy remedies
PROSPECTS AND OPPORTUNITIES
Self-medication and socioeconomic factors to sustain value growth in cough, cold and allergy (hay fever) remedies
Nasal sprays set for strong growth over the forecast period
E-commerce sales of cough, cold and allergy (hay fever) faces promising future
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digestive remedies maintains robust value growth rate
Niche digestive remedies categories achieve fastest growth
E-commerce helps digestive remedies grow strong and diversify
PROSPECTS AND OPPORTUNITIES
Promising growth anticipated for digestive remedies
Motion sickness remedies to recover as travel resumes in the post-COVID period
E-commerce to continue to boost performance of digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising demand drives strong growth of dermatologicals
Paediatric dermatologicals grows fastest in 2022
Topical antifungals and cold sore treatments achieve strong retail value growth
PROSPECTS AND OPPORTUNITIES
As major categories mature dermatologicals set to slow down compared to review period
Medicated shampoos to outperform other categories in the forecast period
Self-medication and e-commerce will help dermatologicals maintain stable value growth amidst growing pressure from mainstream skin care products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate growth of NRT smoking cessation aids as consumer base shrinks
NRT gum outperforms NRT patches
E-commerce positively impacts sales of NRT patches and brand availability
PROSPECTS AND OPPORTUNITIES
Consumer base will continue to shrink as value sales faces minimal decline
NRT gum to see minimal positive growth over the forecast period
E-commerce to increase retail value share of NRT smoking cessation products
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 stress continues to impact demand for sleep aids
Stressful and fast-paced living leads to sleep disorders
E-commerce helps sleep aids diversify product and brand offering
PROSPECTS AND OPPORTUNITIES
Sleep aids value growth will moderate but consumer demand remains strong
Premiumisation trend to have positive impact on sleep aids
E-commerce to boost future sales of sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2017-2022
Table 44 Sales of Sleep Aids: % Value Growth 2017-2022
Table 45 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 46 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 47 Forecast Sales of Sleep Aids: Value 2022-2027
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Eye care continues to witness strong consumer demand in 2022
Allergy eye care outperforms standard eye care
Despite maturity standard eye care keeps advancing its share thanks to innovation and new product development
PROSPECTS AND OPPORTUNITIES
Eye care growth to slow down relative to review period due to maturity
Innovation will be required to keep consumers interested over the forecast period
Alcon Laboratories Inc. is set to dominate eye care over the forecast period
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2017-2022
Table 50 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Eye Care: % Value 2018-2022
Table 52 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 53 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wound care on the mend as country gradually relaxes COVID-19 restrictions
Accessibility of wound care products plays central role in category growth
First aid kits continue to recover post-pandemic
PROSPECTS AND OPPORTUNITIES
Convenience to continue to have a positive impact on wound care
First aid kits to maintain fastest growth over the forecast period
Innovation and new product development to ensure stable growth of wound care
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2017-2022
Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins witness slight recovery as demand patterns normalise
Consumers stick to multivitamins as pandemic starts to ease
Rising demand for other single vitamins to support specific ailments
PROSPECTS AND OPPORTUNITIES
Slower growth as consumers reduce demand for key vitamins
Smaller vitamins categories to gain appeal as health awareness and prevention strategies pick up
E-commerce sales to achieve double-digit growth over the forecast period
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2017-2022
Table 62 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 64 NBO Company Shares of Vitamins: % Value 2018-2022
Table 65 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 66 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements resume growth in 2022 after brief downturn
Co-Enzyme Q10 faces growing appeal in 2022
Fragmented competitive landscape creates need for regular product launches
PROSPECTS AND OPPORTUNITIES
Dietary supplements to see slowdown in value growth
Co-Enzyme Q10 is set to remain the fastest-growing dietary supplement
Probiotic supplements will see the fastest value sales growth in dietary supplements
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weight management and wellbeing achieves strong value growth amidst growing focus on healthy living
Weight loss supplements achieves fastest growth
E-commerce is beneficial to the growth of weight management and wellbeing category
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing is set to accelerate its growth over the forecast period
Social and mainstream media to continue to play key role in promoting dietary supplements
Changing lifestyles and diets will boost growth prospects of weight management and wellbeing
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition achieves double-digit value sales growth in 2022
Protein/energy bars achieves fastest retail value growth in 2022
As e-commerce accelerated sales of sports nutrition online posted strong double digit percentage growth in 2022
PROSPECTS AND OPPORTUNITIES
Sports nutrition to grow fastest over the forecast period
Protein/energy bars set to be the fastest growing range over the forecast period
E-commerce to further diversify sports nutrition brands and product portfolio offering
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2017-2022
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trends drive growth of herbal/traditional products in 2022
Herbal/traditional dermatologicals achieves strongest retail value growth
E-commerce sales of herbal/traditional products accelerates in 2022
PROSPECTS AND OPPORTUNITIES
Health and wellness trends to continue inspiring greater sales of herbal/traditional products
Herbal/traditional digestive remedies to grow fastest over the forecast period
The online channel will also shape the future growth of herbal/traditional products
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric consumer health accelerates in 2022 as pandemic restrictions ease
Paediatric dermatologicals achieves the strongest retail value growth
Paediatric vitamins and dietary supplements also making strong progress
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health faces strong growth potential
Innovation and product development to drive sales in paediatric consumer health
E-commerce offers strong growth opportunities for paediatric consumer health
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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