Report

Consumer Health in Brazil
Euromonitor International
October 2022

List Of Contents And Tables

CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
New ways of consuming vitamins emerge, and probiotics are highlighted in preventative care
Spin-offs, mergers and acquisitions mark the Brazilian competitive landscape
The advance of pharmacies continues, but could be pressured by the entry of a new distribution channel
Open health, personalisation and logistical issues emerge as important shifts on the horizon
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Headaches, muscle aches and hangovers explain the high consumption of analgesics
Lack of raw materials and supply issues hold back growth, which could have been higher
Acquisitions reinforce Hypera's portfolio, and Reckitt Benckiser bets on analgesics
PROSPECTS AND OPPORTUNITIES
Inflationary pressure should not harm sales of analgesics in the short term
Multinationals may divest their OTC divisions, while negotiations could form a giant in the national pharmaceutical industry
Expectation of faster-acting products and more flexibility in distribution
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading brands are affected by shortages due to unexpected increase in demand
Novelties and television advertising help sales of leading players
New apps encourage e-commerce, but store-based purchases are still favoured by Brazilians
PROSPECTS AND OPPORTUNITIES
Combination products and cough remedies will account for most sales in the coming years
Hypera leads, but could improve its participation in the future
Store-based pharmacies will maintain leadership in distribution in the forecast period, but this may change with regulation in the long term
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Antacids and laxatives represent the highest sales within digestive remedies
Self-indulgence with food and drink during the challenging macroeconomic scenario maintains growth
Hypera holds a strong lead after acquisitions
PROSPECTS AND OPPORTUNITIES
Stress and a diet low in nutrients can cause digestive problems
Consumers' rising preference for natural ingredients may increase competition with herbal/traditional products in the mid-term
More knowledge about the brain-gut axis and preventative care may reduce demand for digestive remedies in the long term
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nappy (diaper) rash treatments continues to account for more than half of value sales in dermatologicals
Johnson & Johnson do Brasil leads dermatologicals, mostly due to its Hipoglos brand
Switch in hair loss treatments and discontinuity of brands in antiparasitics/lice (head and body) treatments
PROSPECTS AND OPPORTUNITIES
Demographic changes could affect nappy (diaper) rash treatments in the long term
Growth could be compromised by discontinuation of brands and competition with beauty and personal care products
A closer approach to dermocosmetics could bring benefits to dermatologicals
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
NRT patches are favoured by Brazilians
Advent International acquires the leading brand NiQuitin in Brazil and Mexico
Tobacco and poverty: A vicious circle
PROSPECTS AND OPPORTUNITIES
Increases in the search for treatment for nicotine addiction at SUS
Concentration should remain in the forecast period, with competition between Johnson & Johnson and Quimica y Farmacia
E-cigarettes offer competition to NRT smoking cessation aids
CATEGORY INDICATORS
Table 35 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
ANVISA authorises melatonin as a food supplement
Leading players launch melatonin versions and traditional herbal brands expand their portfolios
55% of Brazilian middle and upper-middle income consumers monitor sleep through an app or smartwatch
PROSPECTS AND OPPORTUNITIES
High competition with other types of remedies and cheaper alternatives
Melatonin should increase its sales over the forecast period, but at a slower rate
Increased anxiety and depression influence the sleep of adolescents and children
CATEGORY DATA
Table 42 Sales of Sleep Aids: Value 2017-2022
Table 43 Sales of Sleep Aids: % Value Growth 2017-2022
Table 44 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 45 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 46 Forecast Sales of Sleep Aids: Value 2022-2027
Table 47 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
More time on screens causes eye strain and thus greater demand for eye care
Multinationals lead a very concentrated category
The new habit of vitamin consumption by Brazilians demonstrates preventative care
PROSPECTS AND OPPORTUNITIES
Little access by low-income consumers to ophthalmologists, which limits further expansion
Pricing strategies grow in the face of falling incomes
Regulation of optometrists brings favourable prospects for eye care
CATEGORY DATA
Table 48 Sales of Eye Care by Category: Value 2017-2022
Table 49 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Eye Care: % Value 2018-2022
Table 51 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 52 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-demand purchase instead of stockpiling leads wound care to continue to struggle
Johnson & Johnson organisational split could move the competitive landscape
Private label pharmacy lines grow as a strategy in wound care
PROSPECTS AND OPPORTUNITIES
Monkeypox may increase demand for gauze
More outdoor sports emerges as a potential way out of the stagnation scenario
In-store sales continue to lead, but click-and-collect increases as a strategy
CATEGORY DATA
Table 54 Sales of Wound Care by Category: Value 2017-2022
Table 55 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Wound Care: % Value 2018-2022
Table 57 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 58 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins sees a slowdown in growth, with sales stabilising at a higher level than pre-pandemic
Bayer retains leadership, but pricing and acquisition strategies intensify the competitive landscape
AI brings personalisation and e-commerce gives more visibility to new brands
PROSPECTS AND OPPORTUNITIES
Income and population growth may expand sales of vitamins in the forecast period
National programme encourages vitamin A supplementation, and increase in vegans could boost demand for vitamin B
Vitamins with beauty positioning use the gummy format to gain traction
CATEGORY DATA
Table 60 Sales of Vitamins by Category: Value 2017-2022
Table 61 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 62 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 63 NBO Company Shares of Vitamins: % Value 2018-2022
Table 64 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 65 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Probiotic supplements is the big star, in a year marked by slowing growth
Demand for health and beauty intensifies the competitive landscape in collagen
Typical products from Brazil drive growth in herbal/traditional dietary supplements
PROSPECTS AND OPPORTUNITIES
Good outlook for the category, with consumers addressing health more holistically
Functional foods and niche claims expand the competitive landscape
Pharmacies/drugstores as a health space, and the merging of physical and digital
CATEGORY DATA
Table 67 Sales of Dietary Supplements by Category: Value 2017-2022
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 69 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 70 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supplement nutrition drinks drives growth
Expansion of the target audience moves the competitive landscape in supplement nutrition drinks
Pharmacies and drugstores see growth in distribution
PROSPECTS AND OPPORTUNITIES
Healthy habits and tighter budgets reduce demand for meal replacement products and slimming teas
Supplement nutrition drinks to remain the strongest performer for demographic reasons and expansion of consumer base
Pharmacies and drugstores use digital health apps to supplement weight management products
CATEGORY DATA
Table 74 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in sports nutrition despite the challenging macroeconomic scenario in 2022
Technology and adoption of healthier habits favour sales of sports nutrition
New launches and distribution in non-traditional channels help increase product penetration
PROSPECTS AND OPPORTUNITIES
Endurance sports favour sales of premium products
Fierce competition with multinational players
Presence in alternative trade fairs guarantees the expansion of sports nutrition
CATEGORY DATA
Table 80 Sales of Sports Nutrition by Category: Value 2017-2022
Table 81 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 83 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 84 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers prefer to treat coughs, colds and allergies with non-herbal products
Hypera SA dominates herbal/traditional digestive remedies
Specialised shops and small local grocers compete with pharmacies
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products has growth prospects in the forecast period, but competition with standard OTC products will continue in the short term
New regulation could give greater credibility and move the competitive landscape
Pharmacies could strengthen their position with e-commerce expansion and customer centricity
CATEGORY DATA
Table 86 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
In-person schooling puts children on the frontline of the cold and flu season and more parents turn to OTC solutions
Nappy (diaper) rash treatments remains popular, while paediatric vitamins and dietary supplements declines after boom
Licensing and new formats as strategies in an increasingly competitive landscape
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products for children emerge due to natural trend
More screen time may increase the need for paediatric products
The creation of platforms and communication channels to transmit credibility and generate a sense of belonging
CATEGORY DATA
Table 92 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027