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Report
Consumer Health in Bosnia and Herzegovina
Market Direction I 2022-10-12 I 90 Pages I Euromonitor
Whereas COVID-19 continued to impact consumer purchasing decisions in early 2021, in 2022, the impact of the global pandemic has begun to decrease, and demand for consumer health products is aligning to purchasing habits recorded prior to the outbreak. While the country registered some resurgence in the number of cases of Omicron variant infections, the government has refrained from introducing any new preventative measures. As such, consumer health is recording increased current value growth an...
Euromonitor International's Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Bosnia and Herzegovina
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The self-medication trend positively impacts analgesics throughout 2022
Growth soars as promotional support boosts sales for adult ketoprofen
Bayer Pharma doo retains its lead as Teva Pharmaceutical Industries gains ground
PROSPECTS AND OPPORTUNITIES
Concerns over long-term use of analgesics a threat to forecast growth
The shift toward NSAIDs continues as Adult Naproxen leads growth
E-commerce sales increase as time-poor consumers appreciate convenience
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
As COVID-19 prevention methods decrease, current value sales rise for cough, cold and allergy (hay fever) remedies
Current value decline for nasal decongestion drops as consumers reach for nasal sprays
International players invest in advertising in an effort to dominate the landscape
PROSPECTS AND OPPORTUNITIES
Forecast growth remains strong, driven by self-medication and increasing unit prices
Nasal sprays recover as nasal decongestant drops take a dive
The expansion of e-commerce continues as value sales double across the forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unhealthy dietary choices benefit current value growth for digestive remedies
Motion sickness remedies drive current value growth as travel restrictions are removed
Consumers' preference for inexpensive regional brands aids current value growth for local players
PROSPECTS AND OPPORTUNITIES
Paediatric laxatives drive growth as parents are keen to aid children's symptoms
The growing trend of convenience above affordability drives current value sales of OTC options
While a lack of distribution stifles sales, e-commerce provides growth opportunities
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The growing focus on skin care and health and wellness boosts demand
Topical allergy remedies/antihistamines and hair loss treatments drive current value sales
Bayer Pharma doo retains its lead through solid distribution and promotional support
PROSPECTS AND OPPORTUNITIES
Dermatologicals to remain stable, however, market saturation challenges sales
Population decline challenges current growth value over the forecast period
Competition from beauty and personal care becomes a growing influence
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience and ease drive current value growth for sticking plasters/adhesive bandages
First aid kits growth is stable, with kits being a mandated requirement by the government
Saniteks retains its lead, while affordable private label offerings continue to gain ground
PROSPECTS AND OPPORTUNITIES
Population decline challenges growth, despite frequent innovation
Sticking plasters/adhesive bandages drive the fastest current value growth across the forecast period
Changes in the retailing landscape increase the easy availability of wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2017-2022
Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Current value sales remain strong in 2022, supported by the robust performance of vitamin B
Vitamin E boosts current value sales while Vitamin C struggles to return to pre-pandemic levels
Krka Farma doo retains its lead as new product launches shake up the landscape
PROSPECTS AND OPPORTUNITIES
The health and wellness trend boosts sales of vitamins across the forecast period
Vitamin C records the slowest growth, losing momentum following the COVID-19 pandemic
Doctors are increasingly willing to recommend vitamins to consumers
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2017-2022
Table 43 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 44 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 45 NBO Company Shares of Vitamins: % Value 2018-2022
Table 46 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 47 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements benefit from growing consumer awareness
Strong performance from probiotic supplements as consumers appreciate health benefits
Larger players dominate as investment in advertising aids current value sales
PROSPECTS AND OPPORTUNITIES
The health and wellness trends continue to drive steady demand for dietary supplements
Probiotic supplements and glucosamine record positive current value growth while calcium supplements struggle
Social media allows smaller players to reach consumers and advertise products
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2017-2022
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 51 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 52 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Products that focus on weight loss remain strong current value growth drivers in 2022
Health trends boost current value sales of weight loss supplements and slimming teas
Abela Pharm doo continues to lead, while Herbalife focuses on broader nutritional needs
PROSPECTS AND OPPORTUNITIES
Current value growth is set to accelerate, driven by meal replacement products
Due to maturity, slimming teas will achieve the slowest growth across the coming years
Ongoing growth for private label as retailers focus on expanding their offerings
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Current value sales benefit as consumers increasingly engage in health and fitness regimes
Sports protein RTD and sports non-protein products drive current value growth
New product developments help Optimum Nutrition Inc maintain its lead
PROSPECTS AND OPPORTUNITIES
Opportunity for growth in sports protein powder, boosting overall current value sales
Sports protein RTD and protein/energy bars boost current value growth over the forecast period
E-commerce has room to develop further, across the forecast period
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products benefit from growing health and wellness trends
Parents appreciate natural ingredients offered from herbal/traditional paediatric dietary supplements
Krka Farma maintains its lead, while Abela Pharm increases its share
PROSPECTS AND OPPORTUNITIES
The influence of health and wellness trends continues to boost current value sales
Herbal/traditional digestive remedies and paediatric dietary supplements drive current value sales
Shifts in consumer buying habits shape the retail landscape
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric consumer health grows as infections among children rise
Paediatric laxatives achieves the strongest current value growth while nappy (diaper) rash treatments faces challenges
Difficulties face new players who try to break into paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Considerable slow down for paediatric consumer health over the forecast period
Brand loyalty to remain a challenge for private label development
Chemists/pharmacies will continue to dominate distribution over the coming years
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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