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Report

Consumer Health in Bolivia

Market Direction I 2022-09-21 I 81 Pages I Euromonitor

The Bolivian economy is showing signs of recovery in 2022 from the negative impact of the COVID-19 pandemic. The Central Bank of Bolivia projects GDP to rise by nearly 5% with an inflation rate close to 3% in 2022. However, lower-income consumers have not yet managed to improve their purchasing conditions, fuelling a growing trend towards purchasing generic OTC remedies and illegal products from informal channels. Bolivia has managed to shield itself from the growing inflation that affects most...

Euromonitor International's Consumer Health in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Health in Bolivia
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN BOLIVIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Systemic analgesics contracts as demand normalises post-pandemic
The return to the normalisation of physical activities is reflected in the organic growth of topical analgesics
Flogiatrin gaining ground supported by free sampling
PROSPECTS AND OPPORTUNITIES
Analgesics growth to benefit from improved knowledge and access in rural communities
Growing threat from illegal trade of analgesics
Fast-relief systemic analgesics to gain popularity
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cold remedies favoured by a return to seasonality
Cough remedies on the road to recovery
Limited agricultural and environmental controls stimulate demand for allergy remedies
PROSPECTS AND OPPORTUNITIES
Innovation in cold remedies as brands aim at more specific target audiences
Growing preference for herbal cough remedies
Bolivians adopt decongestant rubs as part of daily routine
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digestive remedies return to organic sales growth
Travel and tourism recover, favouring certain digestive products
Superal Digest captures consumers with multifunctionality
PROSPECTS AND OPPORTUNITIES
Bolivia's younger generations to see rise in gastric problems
Digestive health a priority over time?
Growing interest in more natural laxative products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dermatological remedies are once again a priority for Bolivians
Children return to face-to-face classes reactivating demand for anti-parasitic/lice treatments
Antiseptic germicides slowdown in sales
PROSPECTS AND OPPORTUNITIES
Dermatologicals face moderate growth projections
Bolivia's high birth rates to drive sales of children's products
Topical antifungals gain preference among younger generations to treat athlete's foot
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wound care sales rebound to pre-pandemic levels
Sticking plasters and adhesive bandages face supply chain challenges
Farmacorp strengthens its private label
PROSPECTS AND OPPORTUNITIES
Pandemic strengthens interest in first aid kits
Targeted product development and segmentation is a growing trend
3M reinforces its differentiation strategy
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Single vitamins sales contract due to relaxation of COVID-19
Demand for vitamin B is driven by dengue cases
Excess inventories and lower demand stem rising prices
PROSPECTS AND OPPORTUNITIES
Favourable outlook for multivitamins in the coming years
Vitamin C consumption set to persist with development set to continue
Illegal sales to restrict performance in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dietary supplements benefit from pandemic
Direct sellers pivotal distribution channel to dietary supplements
Immunity prevails as the most relevant claim among leading brands
PROSPECTS AND OPPORTUNITIES
Dietary supplements are an expanding category
Fortified food industry is a potential threat to dietary supplements
The fine line between dietary supplementation for health and aesthetics
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weight management is once again a priority for certain consumers
Herbalife Nutrition begins to recover meal replacement sales
Supplement nutrition drinks were a big winner during the pandemic
PROSPECTS AND OPPORTUNITIES
Meal replacement to see steady sales growth but the product is reliant on direct sellers
Slimming teas seek to differentiate by adding specific health benefits
Growing informal digital channel threatens weight management performance
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition continues to recover, but price volatility impacts demand
Sports nutrition products focus on energy-boosting claims
GNC brand affected by illegal purchases
PROSPECTS AND OPPORTUNITIES
Sports nutrition projects to see low growth due to limitations
Collagen seeks positioning as a sports product, a potential threat to the category
Increasing number of specialised sports nutrition stores
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bolivian government continues to promote traditional medicine
Bolivians show a growing preference for herbal cough products
Immune system enhancement continues to be a sales driver for herbal products
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products moving into formal channel in specialist retailers
Industrial production of traditional remedies is emerging
Sleep aids proving popular due to natural origins
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The COVID-19 effect on paediatric vitamin intake is subsiding
Rebound of seasonal illnesses is driving sales of paediatric cough and cold remedies
Paediatric aspirin brand extends positioning to adults
PROSPECTS AND OPPORTUNITIES
Parents to continue with new vitamin and supplement habit for kids
Growing number of Bolivian children are overweight
Combined molecule paediatric remedies resume growth trend
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027

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