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Report
Consumer Health in Belgium
Market Direction I 2024-09-18 I 114 Pages I Euromonitor
Consumer health in Belgium is projected to continue its positive retail current value growth trend, recording good retail sales figures for 2024. However, there are different dynamics in different categories. Indeed, while OTC is suffering from a shift to more natural products, sports nutrition is thriving, benefiting from growing participation in physical activity. Elsewhere, vitamins and dietary supplements continue to perform well.
Euromonitor International's Consumer Health in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Belgium
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN BELGIUM
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Navigating stability amid shifting trends in 2024
Dafalgan consolidates lead amid new entrants
Increasing demand for rapid-acting analgesics
PROSPECTS AND OPPORTUNITIES
Resilient consumption amid stock shortages
Rx changes could spark a surge in OTC analgesics in 2025
Consumer concerns and growing competition to impact the forecast period performance
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price rises maintain positive retail value growth amid retail volume struggles
Allergy remedies benefit from environmental changes
Vicks maintains top spot
PROSPECTS AND OPPORTUNITIES
Declining demand for cough and cold remedies but a rising need for allergy relief
Prevalence of natural of products anticipated to rise
Nasal sprays face challenges
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary pressure on prices boosts retail current value sales but hinders retail volume sales
Syrup innovations and anticholinergic advances dominate product developments
Rising popularity of probiotics creates challenges
PROSPECTS AND OPPORTUNITIES
Challenges for IBS treatments and proton pump inhibitors
Changing travel habits to drive motion sickness remedies
Natural digestive remedies set to disrupt the category and leading brands
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Waning taboo helps vaginal antifungals to buck the downward trajectory in retail volume sales
Janssen-Cilag remains the leader in an increasingly competitive field
Rising demand for natural dermatologicals
PROSPECTS AND OPPORTUNITIES
Challenges ahead for dermatologicals
Increasing competition from the beauty and personal care space
Local entries to compete with herbal/traditional offers
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Government measures countering tobacco alternatives boost NRT smoking cessation aids
Government price hikes on tobacco products drive smokers towards NRT smoking cessation aids
Janssen-Cilag leads and drives innovation through Nicorette
PROSPECTS AND OPPORTUNITIES
Government initiatives expected to have a mixed impact on the category
Accessibility limits and reimbursements create challenges
E-vapour products to continue to compete with NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic and geopolitical concerns stimulate the use of sleep aids
Natural solutions gain momentum
Format options continue to grow
PROSPECTS AND OPPORTUNITIES
Forecast growth to soften but remain steady
Natural ingredients, CBD and paediatric launches to dominate trends
Challenges from dietary supplements and Rx
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Emerging factors help drive 2024 upturn
Professional advice key to consumer decision-making
Thea Pharma leads with a multifunctional portfolio
PROSPECTS AND OPPORTUNITIES
Higher wait times for ophthalmologist appointments encourage self-medication
Free trials and ophthalmology partnerships could provide opportunities
Balancing growth and market saturation
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Poor year in 2024 amid weaker product usage
Spate of retail developments influence spending habits
Beiersdorf leads through strong distribution and new product development
PROSPECTS AND OPPORTUNITIES
Focus on basic, value for money wound care amid economic uncertainty
Warmer weather expected to stimulate outdoor activities and wound care demand
E-commerce and private label purchases to gain momentum
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamins rebounds in retail volume terms in 2024
Rising usage of multivitamins amid a strong health trend and wider distribution
Larger brands gain momentum
PROSPECTS AND OPPORTUNITIES
Growth to be sustained by rising product awareness and wider distribution
Dietary trends to fuel growth
Personalisation provides a potentially lucrative space
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements continue to gain popularity in 2024
Dietary supplements evolves as a category in Belgium
Local consumers prioritise quality over quantity
PROSPECTS AND OPPORTUNITIES
Probiotics and collagen trends to fuel forecast period growth
Weight management and healthy ageing trends to stimulate demand
Personalisation/customisation to provide impetus to dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cost, lifestyle shifts and the weather weigh on the category performance
There is a strong line-up in weight management and wellbeing in Belgium
New formats and gender-specific solutions add dynamism to the category
PROSPECTS AND OPPORTUNITIES
Navigating inflation, changing lifestyles and evolving competition
Innovating meal replacement towards health and nutrition
Post-pandemic health trend could incorporate supplement nutrition drinks
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Active lifestyles spur fast growth in sports nutrition
Transforming sports nutrition from a niche to mainstream wellness
Players seek to widen their distribution reach
PROSPECTS AND OPPORTUNITIES
Health focus and integration with supplements
Convenience and diversification are paths to the mainstream
Sports nutrition to move towards tailored supplements to meet individual needs
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Belgian authorities advocate for a shift from regular drugs to herbal/traditional solutions
Tilman leads the way with a large portfolio
The demand for herbal/traditional products grows despite inflationary pressure on prices
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products poised for continued success in Belgium
Potential market liberalisation has implications for herbal/traditional products
Shifting trends in distribution see the rise of parapharmacies and e-commerce
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand stabilises following surge in flu, respiratory ailments and allergies in winter 2023-2024
Higher demand for prescription medicines amidst rising health concerns in 2024
Janssen-Cilag continues to lead while Pediakid sees rapid growth in 2024
PROSPECTS AND OPPORTUNITIES
Declining birth rates to exert pressure on paediatric consumer health
Investments in natural products to navigate regulatory challenges and market trends
Focus on safety in paediatric consumer health in Belgium
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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